Best Email Marketing Software in 2026: 12 tools compared
The best email marketing software depends on who you write to and what you want those emails to do. This page compares twelve tools for different needs, from free newsletter tools for creators to automation platforms and ecommerce-focused senders. It is written for small business owners, online store teams, marketers and creators who want to grow an audience and turn it into customers.
We compared each tool on automation, segmentation, deliverability, the email editor, ecommerce and CRM integrations, analytics, and how openly the vendor lists its plans. The page also shows what each tool really costs as your list grows and your sending needs change.
Top picks at a glance
- Best for small teams on a budget
MailerLiteIt is free up to 250 subscribers and paid plans start at $12 per month, with A/B testing on every plan including Free.
$0 (Free, up to 250 subscribers); paid from $12/month (Comfort) - Best free plan for creators
Kit (ConvertKit)The free plan supports up to 10,000 subscribers, and the platform is built for newsletter writers and course sellers with a visual automation builder.
$0 (Free, up to 10,000 subscribers); Creator $33/month - Best for ecommerce stores
OmnisendIt connects to Shopify, WooCommerce and BigCommerce, with welcome, abandoned cart and post-purchase flows plus a free plan for 250 contacts.
$0 (Free); Standard $11.20/month at 500 contacts - Best for automation with a light CRM
ActiveCampaignIt is automation-first and pairs email with a light CRM, which suits small and mid-size teams that want behavior-based sequences.
$15/month (Starter, 1,000 contacts, billed annually) - Best for email plus landing pages
GetResponseA workflow builder with behavior triggers, lead scoring and landing pages sits in one plan, priced by contact count with 3 to 5 team seats.
EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly - Best for teams already on HubSpot CRM
HubSpot Marketing HubMarketing, forms and reporting sit in the same system as the CRM, and a free tier for 2 users makes it easy to start.
$0 (Free, up to 2 users); Starter from $7 or $20 per seat/month
What is email marketing software?
Email marketing software helps you collect subscribers, design emails, send them in bulk and see what happens next. Day to day, a marketer builds a sign-up form, writes a campaign in a drag-and-drop editor, sends it to a segment and checks opens, clicks and revenue. Most tools also run automations such as welcome emails and abandoned-cart reminders. Small businesses, online stores, agencies, newsletter writers and course creators use it. Core capabilities include list management, segmentation, campaign templates, automated sequences, sign-up forms and reporting.
Email Marketing Software compared
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| MailerLite | Best for small teams on a budget. | $0 (Free, up to 250 subscribers); paid from $12/month (Comfort) | Free plan, Free trial |
| Kit (ConvertKit) | Best free plan for creators. | $0 (Free, up to 10,000 subscribers); Creator $33/month | Free plan |
| Omnisend | Best for ecommerce stores. | $0 (Free); Standard $11.20/month at 500 contacts | Free plan |
| ActiveCampaign | Best for automation with a light CRM. | $15/month (Starter, 1,000 contacts, billed annually) | Free trial |
| GetResponse | Best for email plus landing pages. | EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly | Free plan, Free trial |
| HubSpot Marketing Hub | Best for teams already on HubSpot CRM. | $0 (Free, up to 2 users); Starter from $7 or $20 per seat/month | Free plan |
 Mailchimp | Small lists that start free and grow into paid tiers. | Free; paid from $13/month (Essentials) | Free plan, Free trial |
 Constant Contact | Small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here) | $12/month (Email Lite, 500 contacts, monthly billing); Standard $35, Premium $80; price rises with contact count | No |
 Brevo | Free (price of paid plans not confirmed by the vendor) | Free plan | |
 Klaviyo | Ecommerce brands that want email and SMS driven by store data (vendor positioning) | $0 (Free, 250 active profiles, 500 emails/month) | Free plan |
 Campaign Monitor | Small marketing teams and business owners who run their own email. | Lite, priced by contact tier (amount not published in USD; vendor shows EUR) | Free trial |
 Drip | From $39/month (up to 2,500 contacts), per Drip blog | No |
Prices as published by each vendor on October 24, 2026. "Contact sales" means the vendor publishes no price.
The 12 best email marketing software in 2026
Best for small teams on a budget
MailerLite
Low-cost email marketing tool with a 250-subscriber free plan and seat limits that rise with the plan.
A low-cost email tool with a free plan for 250 subscribers and a drag-and-drop builder with 70+ content blocks. It stands out for automation, A/B testing on every plan and Stripe-based paid newsletters.
- Best for
- Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
- Company size
- Small teams, free plan to Enterprise at 200K+ subscribers.
Key features
- Automation workflows
- Visual builder; 3 active automations on Free, 50 on Comfort, unlimited on Power.
- Segmentation and personalization
- Segmentation plus dynamic content blocks and Smart Sending timing.
- Deliverability
- No explicit deliverability claims on the features page; dedicated IP and deliverability support are Enterprise add-ons.
- Email editor and templates
- Drag-and-drop builder with 70+ content blocks; HTML editors on Free.
Best for
- Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
- Newsletter and digital product or paid-subscription sellers via Stripe.
Not ideal for
- Teams that need SAML SSO: no SSO is mentioned on the pricing page.
- Organisations needing a dedicated IP below the Enterprise tier.
Pricing: $0 (Free, up to 250 subscribers); paid from $12/month (Comfort) · Free plan, Free trial
Best free plan for creators
Kit (ConvertKit)
Creator-focused email platform (formerly ConvertKit) with a free plan up to 10,000 subscribers.
A creator-focused email platform, formerly ConvertKit, with a free plan for up to 10,000 subscribers. It stands out for a visual automation builder, tag-based segments and tools to sell digital products and subscriptions.
- Best for
- Solo creators, newsletter writers, course sellers (vendor targets 'serious creators')
- Company size
- Individual creators and small publishers.
Key features
- Automation workflows
- Visual automation builder reacting to purchases, link clicks, form submits.
- Segmentation and personalization
- Tags and interest/behavior segments.
- Deliverability
- Claims inbox focus, no metrics published.
- Email editor and templates
- Email designer, few clicks (no detail)
Best for
- Solo creators, newsletter writers, course sellers (vendor targets 'serious creators')
- Creators who want a 10,000-subscriber free plan.
Not ideal for
- Companies needing SSO or admin controls: none mentioned on pricing or security pages.
- Teams that need A/B testing beyond 2 subject lines on Free; features page does not mention A/B tests.
Pricing: $0 (Free, up to 10,000 subscribers); Creator $33/month · Free plan
Best for ecommerce stores
Omnisend
Ecommerce email and SMS tool with a 250-contact free plan and Standard and Pro tiers.
An ecommerce email and SMS tool with a free plan for 250 contacts and Standard and Pro tiers. It stands out for flows built around store events and segments based on purchase history and engagement.
- Best for
- Ecommerce stores on Shopify, WooCommerce or BigCommerce.
- Company size
- Ecommerce brands, agencies.
Key features
- Automation workflows
- Welcome, abandoned cart and post-purchase flows.
- Segmentation and personalization
- By behavior, purchase history, engagement; AI-built segments.
- Ecommerce and CRM integrations
- Shopify, Shopify Plus, BigCommerce, WooCommerce, Wix, Ecwid, WordPress.
Best for
- Ecommerce stores on Shopify, WooCommerce or BigCommerce.
- Stores wanting email plus SMS credits on Pro.
Not ideal for
- B2B teams needing lead scoring and CRM sync (vendor positions on ecommerce)
- Buyers who need SSO: not mentioned.
Pricing: $0 (Free); Standard $11.20/month at 500 contacts · Free plan
Best for automation with a light CRM
ActiveCampaign
Automation-first email and CRM tool with four tiers (Starter, Plus, Pro, Enterprise) and SSO only on Enterprise.
An automation-first email and CRM tool with Starter, Plus, Pro and Enterprise tiers. It suits small and mid-size teams that want automation plus a light CRM, and SMS or WhatsApp can be added at extra cost.
- Best for
- Small and mid-size teams that want automation plus a light CRM.
Best for
- Small and mid-size teams that want automation plus a light CRM.
- Teams that can add SMS or WhatsApp as paid add-ons.
Not ideal for
- Teams that need SSO without the Enterprise plan.
- Buyers who need plan prices before talking to the vendor: amounts are not shown on the public pricing page.
Pricing: $15/month (Starter, 1,000 contacts, billed annually) · Free trial
Best for email plus landing pages
GetResponse
Email marketing and automation platform with workflow builder, lead scoring, tags and landing pages, priced by contact count.
An email and automation platform with a workflow builder, lead scoring, tags and landing pages, priced by contact count. It suits small teams that want email and landing pages in one plan.
- Best for
- Small teams that want email plus automation and landing pages in one plan.
- Company size
- Small to mid-size; Enterprise tier for larger orgs.
Key features
- Automation workflows
- Workflow builder from templates or scratch, behavior triggers, conditions and filters.
- Segmentation and personalization
- Action-based segments, unlimited tags.
- Deliverability
- Dedicated IP is Enterprise/MAX only; member of Certified Sender Alliance, TRUSTe, Signal Spam.
- Ecommerce and CRM integrations
- Store and CRM data sync via integrations.
Best for
- Small teams that want email plus automation and landing pages in one plan.
- Nonprofits (50% off monthly plans per pricing page)
Not ideal for
- Teams needing SSO below Enterprise (Starter, Marketer, Creator list no SSO)
- Buyers who need a built-in CRM (none described on the automation page)
Pricing: EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly · Free plan, Free trial
Best for teams already on HubSpot CRM
HubSpot Marketing Hub
CRM-native marketing suite with a free tier, per-seat Starter, and Professional and Enterprise tiers with large contact bundles and onboarding fees.
A CRM-native marketing suite with a free tier, per-seat Starter plan, and Professional and Enterprise tiers. It stands out for keeping email, forms and reporting in the same system as the CRM.
- Best for
- Teams already on HubSpot CRM that want marketing, forms and reporting in one system.
- Company size
- Small to enterprise marketing organizations; contact tier matters.
Key features
- Automation workflows
- Automation on Free (email campaigns); Campaign Agent plans campaigns from a goal.
- Analytics and A/B testing
- A/B tests listed under Enterprise on the marketing page.
Best for
- Teams already on HubSpot CRM that want marketing, forms and reporting in one system.
- Small teams starting on Free (2 users) and growing into Starter.
Not ideal for
- Budget-limited teams needing automation depth: Professional starts at $800 or $890/month plus a $3,000 onboarding fee.
- Teams needing SAML SSO below Enterprise.
Pricing: $0 (Free, up to 2 users); Starter from $7 or $20 per seat/month · Free plan
Mailchimp
Intuit-owned email marketing platform with a 250-contact free tier and contact-based paid plans.
An Intuit-owned email platform with a free tier for 250 contacts and contact-based paid plans from $13 per month. It suits small lists that start free and move to paid tiers as they grow.
- Best for
- Small lists that start free and grow into paid tiers.
Key features
- Automation workflows
- Free: none; Essentials: up to 4 steps per flow; Standard and Premium: up to 200 flow points.
Best for
- Small lists that start free and grow into paid tiers.
Not ideal for
- Teams that need SSO below the Premium price point.
Pricing: Free; paid from $13/month (Essentials) · Free plan, Free trial
Constant Contact
Email and campaign tool for small businesses; most plan data is not confirmed by the vendor.
An email and campaign tool for small businesses that want one vendor for email, SMS and basic campaigns. Plans start at $12 per month for Email Lite with 500 contacts, and the price rises with list size.
- Best for
- Small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here)
- Company size
- Small business (vendor positioning, not confirmed by the vendor)
Best for
- Small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here)
Not ideal for
- Teams that need verified published pricing before a demo: plan prices are not confirmed here.
Pricing: $12/month (Email Lite, 500 contacts, monthly billing); Standard $35, Premium $80; price rises with contact count
Brevo
Email, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
An email, SMS and CRM platform, formerly known as Sendinblue. It offers Free, Starter, Standard, Professional and Enterprise plans, so teams can start free and add channels as they grow.
Pricing: Free (price of paid plans not confirmed by the vendor) · Free plan
Klaviyo
Ecommerce-focused email and SMS platform billed on active profiles, with a free tier capped at 250 profiles.
An email and SMS platform for ecommerce brands, billed on active profiles. It offers a free tier for 250 active profiles and 500 emails per month, and it uses store data to drive messages.
- Best for
- Ecommerce brands that want email and SMS driven by store data (vendor positioning)
Best for
- Ecommerce brands that want email and SMS driven by store data (vendor positioning)
Not ideal for
- Buyers who need a published price list: only the Free tier and a $5 Composer line are public on the vendor pricing page.
Pricing: $0 (Free, 250 active profiles, 500 emails/month) · Free plan
Campaign Monitor
Email marketing platform with a visual journey designer and template builder, aimed at small marketing teams and agencies.
An email platform with a visual journey designer and a template builder, aimed at small marketing teams and agencies. All plans include unlimited users, and the Lite plan caps sends at 2,500 per month.
- Best for
- Small marketing teams and business owners who run their own email.
- Company size
- Small marketing teams, owner-run businesses, agencies.
Key features
- Automation workflows
- Visual journey designer for timed email sends.
- Segmentation and personalization
- Segmentation page and Segment Mapper tool.
- Deliverability
- Deliverability section exists on site, details not confirmed by the vendor.
- Email editor and templates
- Email Template Builder with free templates.
Best for
- Small marketing teams and business owners who run their own email.
- Agencies managing email for several clients (multi-team/multi-brand on Enterprise)
Not ideal for
- Buyers who need SSO below Enterprise (not published on the pricing page)
- Teams that want fully transparent per-tier prices in USD (the vendor pricing page shows prices in EUR and does not show amounts for every tier)
Pricing: Lite, priced by contact tier (amount not published in USD; vendor shows EUR) · Free trial
An email and automation platform focused on ecommerce. Plans start at $39 per month for up to 2,500 contacts, which positions it for online stores that want automation tied to shopping behavior.
Pricing: From $39/month (up to 2,500 contacts), per Drip blog
How to choose the best email marketing software
Good email marketing software fits the way you send. A newsletter writer needs a clean editor and a generous free plan, while an online store needs product data and purchase-based flows. Start by listing your list size, your main use case and the apps that should feed the tool. Then use the criteria below to check each option. A shorter feature list that matches your workflow beats a long one you will never use.
Automation workflows
Automation workflows send emails on their own when a subscriber does something, such as joining a list, clicking a link or buying a product. Welcome series and abandoned-cart flows often produce most of the revenue from email. Strong tools offer a visual builder with triggers and conditions, while weak ones limit the number of active automations or steps per flow.
- MailerLite: Visual builder; 3 active automations on Free, 50 on Comfort, unlimited on Power.
- Kit (ConvertKit): Visual automation builder reacting to purchases, link clicks, form submits.
- Omnisend: Welcome, abandoned cart and post-purchase flows.
- GetResponse: Workflow builder from templates or scratch, behavior triggers, conditions and filters.
- HubSpot Marketing Hub: Automation on Free (email campaigns); Campaign Agent plans campaigns from a goal.
Segmentation and personalization
Segmentation lets you send different messages to different groups based on behavior, purchases or profile data. Targeted emails get more engagement than one message to everybody. Strong tools build segments from actions and tags and allow dynamic content, while basic ones only filter by list or a few fields.
- MailerLite: Segmentation plus dynamic content blocks and Smart Sending timing.
- Kit (ConvertKit): Tags and interest/behavior segments.
- Omnisend: By behavior, purchase history, engagement; AI-built segments.
- GetResponse: Action-based segments, unlimited tags.
- Campaign Monitor: Segmentation page and Segment Mapper tool.
Deliverability
Deliverability is whether your emails reach the inbox instead of spam. It depends on sender authentication, list quality and the vendor's sending reputation. Strong tools support authentication and offer options such as a dedicated IP, though that is often reserved for higher tiers.
- MailerLite: No explicit deliverability claims on the features page; dedicated IP and deliverability support are Enterprise add-ons.
- Kit (ConvertKit): Claims inbox focus, no metrics published.
- GetResponse: Dedicated IP is Enterprise/MAX only; member of Certified Sender Alliance, TRUSTe, Signal Spam.
- Campaign Monitor: Deliverability section exists on site, details not confirmed by the vendor.
Email editor and templates
The email editor and templates decide how fast you can produce good-looking campaigns without a designer. A drag-and-drop builder with ready templates and reusable blocks saves time. Weak editors force you into HTML or fixed layouts that are hard to adjust.
- MailerLite: Drag-and-drop builder with 70+ content blocks; HTML editors on Free.
- Kit (ConvertKit): Email designer, few clicks (no detail)
- Campaign Monitor: Email Template Builder with free templates.
Ecommerce and CRM integrations
Ecommerce and CRM integrations bring product feeds, customer data and purchase history into your email tool. This powers flows like abandoned cart and lets you attribute revenue to campaigns. Strong tools connect natively to platforms such as Shopify and WooCommerce, while weaker ones rely on third-party connectors.
- MailerLite: Shopify, WooCommerce, Stripe; digital products and paid newsletters.
- Kit (ConvertKit): Digital products and subscriptions sold in-platform; Kit App Store.
- Omnisend: Shopify, Shopify Plus, BigCommerce, WooCommerce, Wix, Ecwid, WordPress.
- GetResponse: Store and CRM data sync via integrations.
- Campaign Monitor: Integrations section on site, specifics not confirmed by the vendor.
Analytics and A/B testing
Analytics show opens, clicks and revenue, and A/B testing compares subject lines or content so you learn what works. Strong tools make these reports easy to read and let you test several elements. Weak tools stop at basic open rates or limit testing to higher plans.
- MailerLite: A/B testing on all plans including Free (send time, sender name, subject); ecommerce revenue reports.
- Kit (ConvertKit): Free plan has 2 A/B subject lines; features page does not mention A/B.
- HubSpot Marketing Hub: A/B tests listed under Enterprise on the marketing page.
Pricing model and real cost
Email tools usually price by contacts, subscribers or active profiles, and sometimes by monthly email volume. Costs rise as your list grows, and features such as automation steps or seats depend on the tier. Check how inactive contacts are counted and what the next tier costs.
- MailerLite: Tiered by active subscribers; plan sets feature and seat limits.
- Kit (ConvertKit): Subscribers; paid plans start at 1,000 subscribers.
- Omnisend: Contacts; SMS credits extra.
- ActiveCampaign: Contact tier; users and sends rise with plan.
- GetResponse: By contact tier, 3 to 5 team seats on self-serve plans.
Target company size
Tools are designed for different audiences, from solo creators to large marketing teams. Small teams want simple setup and low cost, while bigger organizations need roles, SSO and support. Choose a tool aimed at your size so you do not outgrow it or pay for unused features.
- MailerLite: Small teams, free plan to Enterprise at 200K+ subscribers.
- Kit (ConvertKit): Individual creators and small publishers.
- Omnisend: Ecommerce brands, agencies.
- GetResponse: Small to mid-size; Enterprise tier for larger orgs.
- HubSpot Marketing Hub: Small to enterprise marketing organizations; contact tier matters.
What email marketing software really costs
Features decide the shortlist; the bill decides whether it stays affordable as the team grows. The numbers below come from each vendor's published plans: entry prices, how far plans climb, what single sign-on costs extra and which fees sit on top.
- Median entry price
- $12
- Publish their prices
- 8 of 12
- Free plans
- 8 of 12
- Sell paid add-ons
- 8 of 12
per contact per month, cheapest paid plan of each tool
4 quote on request
plus 2 free trials
on top of the plan price
What email marketing software costs per year for your size
For 1,000 contacts on the cheapest plan that fits, Kit (ConvertKit) costs nothing on its free plan and Omnisend $496. Pick your own size: the order changes because free plans end, plans have user caps and per-contact prices multiply differently.
| # | Tool | Plan and price basis | Per year |
|---|---|---|---|
| 1 | Kit (ConvertKit) | FreeFree plan | $0 |
| 2 | ActiveCampaign | Starter$15 per month at this volume | $180 |
| 3 | Drip | Drip$39 per month at this volume | $468 |
| 4 | Omnisend | Pro$41.3 per month at this volume | $496 |
List prices per month as published on October 24, 2026, billed annually where the vendor shows both, promotions excluded. Full feature plan adds one-time onboarding fees in year one. Not in the calculation: MailerLite, GetResponse, HubSpot Marketing Hub, Mailchimp, Constant Contact, Brevo, Klaviyo and Campaign Monitor (quote only, another pricing unit or a plan that does not fit this size). Payment fees come on top: Kit (ConvertKit): 3.5% + $0.30 digital product sales; 23.5% Kit fee on Paid Recommendations.
How email marketing pricing works
Email marketing pricing looks simple until your list grows. Most vendors combine a base plan with a usage meter, and the meter is what moves the bill. The list below covers the pricing models and cost traps you will meet across the tools in this directory, so you can compare them on the same basis and spot where a cheap entry price turns into an expensive plan later.
Per contact tiers
Many tools charge by the number of contacts and move you up a tier at set thresholds. Inactive and duplicate contacts usually count, so clean your list before you compare. The price jump at each threshold is often larger than the step before it.
Per send volume
Some vendors price by emails sent per month instead of list size. This suits teams with a big list and rare sends, but costs more if you mail often. Check what happens when you go over the limit.
Free tiers with hard limits
Several tools in this list offer a free plan with caps on contacts, sends or features. They are useful for testing, but automation, branding removal or support may require a paid plan. Treat free as a trial of the workflow, not as a long-term cost.
Add-ons billed separately
SMS credits, WhatsApp messaging, transactional email, custom reporting and website builders appear as separate lines at some vendors. Prices for some add-ons are not shown publicly at all. Ask for a full quote before you rely on them.
Annual billing and contract terms
Annual billing often lowers the monthly rate, but it locks in your spend. Terms differ widely, from monthly plans with no commitment to custom annual contracts on Enterprise. Confirm renewal terms before you pay a year upfront.
Costs that are easy to miss
Add-ons, usage fees and premium modules often decide the real bill. These are the paid extras the vendors list themselves.
- MailerLiteDedicated IP (Enterprise add-on, price not published); Account audits, onboarding and deliverability support (Enterprise add-ons, not priced)
- Kit (ConvertKit)Transaction fees on product sales; Paid Recommendations 23.5% fee
- OmnisendSMS credits (from $0.007 each); Account expert free from $400/month spend
- ActiveCampaignSMS; WhatsApp Messaging; Enhanced CRM
- GetResponseProfessional Services (paid, price not published); Dedicated IP, SMS, transactional email (Enterprise)
- HubSpot Marketing HubHubSpot AEO $50/mo ($45 annual); Inbound Consulting (Starter, extra fee, price not shown); Onboarding $3,000 (Pro) / $7,000 (Enterprise)
- MailchimpSMS add-on; Pay-as-you-go option for infrequent senders
- Campaign MonitorWebsite Builder EUR 9/month on Lite and Essentials (included in Premier); Extra emails beyond plan limits (price not published)
Our recommendation
Pick email marketing software by matching it to how you send. Creators and small teams can start with a free plan, online stores should favor tools with store integrations, and teams that need complex sequences should compare automation depth. Test the editor and one real automation before you commit. Then check how the price changes as your list grows, since contact-based plans can climb quickly and a full review of the next tier prevents surprises.
Email Marketing Software: frequently asked questions
What is email marketing software?
Email marketing software lets companies build subscriber lists, design and send campaigns, and automate sequences such as welcome and abandoned-cart emails. It also tracks opens, clicks and revenue. Most tools include segmentation and sign-up forms.
What is the best email marketing software for small business?
MailerLite, Mailchimp, Constant Contact and ActiveCampaign all target small teams. MailerLite is free up to 250 subscribers with paid plans from $12 per month, while ActiveCampaign adds automation and a light CRM. Pick based on whether you need simple newsletters or behavior-based sequences.
Is there free email marketing software?
Yes. Kit offers a free plan for up to 10,000 subscribers, while MailerLite, Mailchimp, Omnisend and Klaviyo each offer free tiers for 250 contacts or profiles. HubSpot has a free tier for up to 2 users. Free plans limit features such as automations.
What features should email marketing software have?
Look for a drag-and-drop editor, sign-up forms, segmentation, automated sequences and clear reports with A/B testing. Ecommerce sellers should check for store integrations and purchase-based flows. Also confirm that the tool supports sender authentication to help emails reach the inbox.
How is email marketing software priced?
Most tools charge by the number of contacts, subscribers or active profiles, so the bill grows with your list. Examples include Klaviyo's active profiles and GetResponse's contact tiers. Some, such as HubSpot, also charge per seat and add onboarding fees on higher plans.
What do email marketing software cost for a team of 20?
Calculated from published list prices: MailerLite: Seat count does not change price on Power. Entry tier only: $25 x 12 = $300/yr monthly, about $270/yr billed yearly (10% off); real cost scales with subscribers.; Kit (ConvertKit): Needs Pro for 20 users (unlimited): $66 x 12 = $792/yr monthly at 1,000 subscribers, $593 first year with promo; Creator allows only 2 users.; GetResponse: Not computable: 20 users need Enterprise (self-serve plans cap at 3 to 5 seats), custom price; HubSpot Marketing Hub: Professional: base $800 or $890/month (page does not label which is annual) plus 17 extra seats x $45 = $765/month, plus $3,000 one-time onboarding. Annual total about (800+765) x 12 = $18,780 or (890+765) x 12 = $19,860, plus onboarding.. Tools that quote on request are not included.
Which email marketing software have a free plan or free trial?
MailerLite (free plan, free trial), Kit (ConvertKit) (free plan), Omnisend (free plan), ActiveCampaign (free trial), GetResponse (free plan, free trial), HubSpot Marketing Hub (free plan), Mailchimp (free plan, free trial), Brevo (free plan), Klaviyo (free plan) and Campaign Monitor (free trial), according to the vendors' sites on October 24, 2026.