Constant Contact review (2026): features, pros and cons, pricing
Email and campaign tool for small businesses; most plan data is not confirmed by the vendor.
Verdict at a glance
An email and campaign tool for small businesses that want one vendor for email, SMS and basic campaigns. Plans start at $12 per month for Email Lite with 500 contacts, and the price rises with list size.
What is Constant Contact?
Email and campaign tool for small businesses; most plan data is not confirmed by the vendor. It is built for small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here).
Category: Email Marketing Software
Constant Contact pricing
Constant Contact is priced per contact in tiers, so the bill grows with the size of your list. The figures we have are $12 per month for Email Lite at 500 contacts on monthly billing, $35 for Standard and $80 for Premium. The vendor has not confirmed them, and another listing showed $8.40, $24.50 and $56, likely a discounted view. Plan limits, add-ons, annual discounts, free plan, trial and renewal terms are not confirmed. Before comparing it with other tools, check the live pricing page at your actual contact count and ask whether the shown rate is a promotion.
Constant Contact does not publish a price list. Pricing is quoted on request.
Starting price is not confirmed by the vendor. Another listing showed lower figures ($8.40/$24.50/$56), likely a discounted view.
Who Constant Contact is best for
Best for
- Small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here)
Not ideal for
- Teams that need verified published pricing before a demo: plan prices are not confirmed here.
Constant Contact alternatives
MailchimpSmall lists that start free and grow into paid tiers.
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
MailerLiteSmall teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
GetResponseSmall teams that want email plus automation and landing pages in one plan.
Campaign MonitorSmall marketing teams and business owners who run their own email.
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.
What Constant Contact really costs
Constant Contact publishes no price list, so the real cost depends on the quote. Use the questions below to turn a sales conversation into a number you can compare.
Questions to ask about price
- What is the price per user or per unit, and what is the pricing basis (seats, employees, usage)?
- Is there a minimum number of seats or a minimum annual spend?
- What is the discount for annual billing, and can we start monthly?
- Which features we need sit in add-ons or a higher plan, and what do they cost?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Constant Contact worth the price?
Constant Contact is positioned for small businesses that want a single vendor for email, SMS and basic campaigns, but that is vendor positioning and has not been verified here. It may suit a small list that stays small. As your contact count grows, the per-contact tiers push the price up. Teams that need verified published pricing before a demo should not rely on the numbers shown here.
Worth it if
- Small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here)
Look elsewhere if
- Teams that need verified published pricing before a demo: plan prices are not confirmed here.
Pricing details most reviews leave out
- Plan prices and limits are unconfirmed, so check the live pricing page before comparing.
Constant Contact compared
Our verdict on Constant Contact
Constant Contact is an email and campaign tool aimed at small businesses, and most of its plan data could not be confirmed. The listed starting price is $12 per month for Email Lite with 500 contacts on monthly billing, with Standard at $35 and Premium at $80. The vendor has not confirmed these figures. Because the figures are unconfirmed, do not build a budget from them without checking the vendor's live pricing page.
Another listing showed lower numbers, $8.40, $24.50 and $56, which are likely a discounted view. The practical advice is to treat every number here as provisional. Use the live pricing page and a written quote, and expect the price to rise with your contact count. The key cost driver is the number of contacts, so check the quote at the list size you expect in a year, not only today.
Constant Contact FAQ
What is Constant Contact used for?
An email and campaign tool for small businesses that want one vendor for email, SMS and basic campaigns. Plans start at $12 per month for Email Lite with 500 contacts, and the price rises with list size. It suits small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here).
How much does Constant Contact cost?
The listed starting price is $12 per month for Email Lite with 500 contacts on monthly billing, with Standard at $35 and Premium at $80. These are unconfirmed, and another listing showed lower, likely discounted, figures.
Does the price change with list size?
Yes. Pricing is per contact in tiers, so the monthly price rises as your contact count grows.
Sources
Every fact on this page comes from Constant Contact's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.