MailerLite review (2026): features, pros and cons, pricing
Low-cost email marketing tool with a 250-subscriber free plan and seat limits that rise with the plan.
Verdict at a glance
A low-cost email tool with a free plan for 250 subscribers and a drag-and-drop builder with 70+ content blocks. It stands out for automation, A/B testing on every plan and Stripe-based paid newsletters.
What is MailerLite?
Low-cost email marketing tool with a 250-subscriber free plan and seat limits that rise with the plan. It is built for small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month) and newsletter and digital product or paid-subscription sellers via Stripe. MailerLite was founded in 2010 and is based in Vilnius, Lithuania (legal base; remote-first company).
Category: Email Marketing Software
MailerLite key features
| Feature | What we found |
|---|---|
| Automation workflows | Visual builder; 3 active automations on Free, 50 on Comfort, unlimited on Power. |
| Segmentation and personalization | Segmentation plus dynamic content blocks and Smart Sending timing. |
| Deliverability | No explicit deliverability claims on the features page; dedicated IP and deliverability support are Enterprise add-ons. |
| Email editor and templates | Drag-and-drop builder with 70+ content blocks; HTML editors on Free. |
| Ecommerce and CRM integrations | Shopify, WooCommerce, Stripe; digital products and paid newsletters. |
| Analytics and A/B testing | A/B testing on all plans including Free (send time, sender name, subject); ecommerce revenue reports. |
MailerLite pricing
MailerLite tiers by active subscribers. Free allows up to 250 subscribers, 2,500 emails a month, 2 seats and 3 automations. Comfort starts at $12 a month with 3 seats and 50 automations. Power starts at $25 a month with unlimited seats and automations and 24/7 live chat. Enterprise, at 200K+ subscribers, is custom, with a dedicated IP and success support as add-ons without published prices. Yearly billing saves 10%, and a 14-day premium trial needs no card. Seat count does not change the price on Power.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | up to 250 active subscribers | 2,500 emails/mo, 2 seats, 3 automations, knowledge base support only |
| Comfort | from $12/month | tiered by active subscribers | 3 seats, 50 automations, email support, per FAQ on pricing page |
| Power | from $25/month | tiered by active subscribers | unlimited seats, unlimited automations, 24/7 live chat |
| Enterprise | Custom | 200K+ subscribers | dedicated success manager, dedicated IP as add-on |
Yearly billing saves 10%. 30% nonprofit discount, not stackable with other discounts. 14-day premium trial without card. Comfort and Power amounts come from the pricing FAQ; the plan cards do not show them.
Who MailerLite is best for
Best for
- Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
- Newsletter and digital product or paid-subscription sellers via Stripe.
Not ideal for
- Teams that need SAML SSO: no SSO is mentioned on the pricing page.
- Organisations needing a dedicated IP below the Enterprise tier.
MailerLite alternatives
MailchimpSmall lists that start free and grow into paid tiers.
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
GetResponseSmall teams that want email plus automation and landing pages in one plan.
MoosendSmall teams wanting email automation at low cost.
DripEcommerce-focused email and automation platform.
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.
What MailerLite really costs
- Per seat per month
- Not seat-priced; Power plan (unlimited seats) from $25/month at the smallest subscriber tier.
- Billing
- Monthly and annual.
- Annual discount
- 10% vs monthly.
- 20 users per year
- Seat count does not change price on Power. Entry tier only: $25 x 12 = $300/yr monthly, about $270/yr billed yearly (10% off); real cost scales with subscribers.
Add-ons and extras to budget for
- Dedicated IP (Enterprise add-on, price not published)
- Account audits, onboarding and deliverability support (Enterprise add-ons, not priced)
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is MailerLite worth the price?
Strong value for small teams and solo senders on a budget, and for newsletter writers and sellers of digital products or paid subscriptions through Stripe, with A/B testing included even on Free. It gets awkward for teams that need SAML SSO, since none is mentioned, and for those needing a dedicated IP below Enterprise.
Worth it if
- Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
- Newsletter and digital product or paid-subscription sellers via Stripe.
Look elsewhere if
- Teams that need SAML SSO: no SSO is mentioned on the pricing page.
- Organisations needing a dedicated IP below the Enterprise tier.
Pricing details most reviews leave out
- Free plan locks campaigns and automations once active subscribers exceed 250.
- Seats are plan-gated: Free 2, Comfort 3, Power unlimited.
- A/B testing is included even on the free plan.
- Only one discount applies at a time (annual 10% or nonprofit 30%, not both).
- Comfort and Power price amounts are not in the plan cards; they appear in the FAQ.
Our verdict on MailerLite
MailerLite is a low-cost email tool: free up to 250 subscribers, then Comfort from $12 a month and Power from $25 a month, with Enterprise custom for 200K+ subscribers. Price is tiered by active subscribers, and seats are plan-gated rather than priced: 2 on Free, 3 on Comfort, unlimited on Power. The Comfort and Power amounts appear in the pricing FAQ rather than on the plan cards.
Two things shape the bill. The free plan locks campaigns and automations once active subscribers exceed 250, so growth forces an upgrade. And only one discount applies at a time: annual billing saves 10% and nonprofits get 30%, but not both. On G2, MailerLite has 4.6 from 1,111 reviews. Check the Comfort and Power tier for your list size, as the entry amounts are minimums.
MailerLite FAQ
What is MailerLite used for?
A low-cost email tool with a free plan for 250 subscribers and a drag-and-drop builder with 70+ content blocks. It stands out for automation, A/B testing on every plan and Stripe-based paid newsletters. It suits small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month).
Does MailerLite have a free plan?
Yes. Free covers up to 250 active subscribers, 2,500 emails a month, 2 seats and 3 automations. Campaigns and automations lock once you pass 250 active subscribers.
How much does MailerLite cost for a team of 20?
Seat count does not change the price on Power, which has unlimited seats. The entry tier is $25 a month, or about $270 a year billed yearly, and real cost scales with your subscriber count.
Can I combine MailerLite discounts?
No. Only one discount applies at a time, either the 10% annual saving or the 30% nonprofit discount.
About MailerLite
- Founded
- 2010.
- Headquarters
- Vilnius, Lithuania (legal base; remote-first company)
- Employees
- About 165 (vendor about page)
Listed in: Email Marketing Software
Sources
Every fact on this page comes from MailerLite's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.