Omnisend review (2026): features, pros and cons, pricing

Ecommerce email and SMS tool with a 250-contact free plan and Standard and Pro tiers.

Researched by Max Benz · Facts checked October 24, 2026 · How we research

Verdict at a glance

An ecommerce email and SMS tool with a free plan for 250 contacts and Standard and Pro tiers. It stands out for flows built around store events and segments based on purchase history and engagement.

What is Omnisend?

Ecommerce email and SMS tool with a 250-contact free plan and Standard and Pro tiers. It is built for ecommerce stores on Shopify, WooCommerce or BigCommerce and stores wanting email plus SMS credits on Pro. Omnisend was founded in 2014 and is based in Vilnius, Lithuania.

Category: Email Marketing Software, Marketing Automation Software

Omnisend key features

Omnisend features, checked October 24, 2026
Feature	What we found
Automation workflows	Welcome, abandoned cart and post-purchase flows.
Segmentation and personalization	By behavior, purchase history, engagement; AI-built segments.
Ecommerce and CRM integrations	Shopify, Shopify Plus, BigCommerce, WooCommerce, Wix, Ecwid, WordPress.
Workflow and journey builder	Automation workflows incl. cart and post-purchase.
Email and multichannel campaigns	Email, SMS, web push.

Omnisend pricing

Omnisend prices by contact count in tiers. Free covers 250 contacts with 500 emails and 500 web push per month. Standard starts at $11.20 per month billed monthly for 500 contacts, with 6,000 emails per month and unlimited web push. Pro starts at $41.30 per month for 2,500 contacts, with unlimited emails and SMS credits. Custom is a quote for 150,000+ active profiles. SMS is billed per credit: the US rate falls from $0.009 to $0.007 with volume. The pricing page is inconsistent on the Standard email limit and Free SMS, so confirm both before buying.

Omnisend plans as published on October 24, 2026
Plan	Price	Unit	Notes
Free	$0	250 contacts	500 emails/mo, 500 web push
Standard	$11.20/month billed monthly	500 contacts shown	6,000 emails/mo; unlimited web push
Pro	$41.30/month billed monthly	2,500 contacts shown	unlimited emails, SMS credits
Custom	Quote	150,000+ active profiles	24/7 priority support

No annual discount listed; paying 3 months upfront gives 30% off. SMS credits from $0.007 each at high US volume. Page inconsistencies on Standard email limit and Free SMS.

Who Omnisend is best for

Best for

Ecommerce stores on Shopify, WooCommerce or BigCommerce.
Stores wanting email plus SMS credits on Pro.

Not ideal for

B2B teams needing lead scoring and CRM sync (vendor positions on ecommerce)
Buyers who need SSO: not mentioned.

Omnisend alternatives

KlaviyoEcommerce brands that want email and SMS driven by store data (vendor positioning)
MailchimpSmall lists that start free and grow into paid tiers.
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
DripEcommerce-focused email and automation platform.
MoosendSmall teams wanting email automation at low cost.
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.

What Omnisend really costs

Per seat per month: Not seat-priced; seats not stated.
Billing: Monthly; 3-month prepay.
Annual discount: None listed (3-month prepay 30% off)

Add-ons and extras to budget for

SMS credits (from $0.007 each)
Account expert free from $400/month spend.

Questions to ask about price

Is there a minimum number of seats or a minimum annual spend?
How much can the price rise at renewal, and is the increase capped in the contract?
Are there one-time costs for implementation, onboarding or data migration?

Is Omnisend worth the price?

Omnisend is good value for a small ecommerce store that can start on the free plan and grow into Standard, especially one on Shopify, WooCommerce or BigCommerce. It gets more expensive as the contact list and SMS volume grow, and there is no annual discount to offset it, only a 30% prepay option for three months. A dedicated account expert is free only from $400 per month in spend.

Worth it if

Ecommerce stores on Shopify, WooCommerce or BigCommerce.
Stores wanting email plus SMS credits on Pro.

Look elsewhere if

B2B teams needing lead scoring and CRM sync (vendor positions on ecommerce)
Buyers who need SSO: not mentioned.

Pricing details most reviews leave out

No annual discount; 30% off applies only when paying 3 months upfront.
SMS credits are on Pro; US rate falls from $0.009 to $0.007 per SMS with volume.
Vendor claims up to 35% lower pricing than Klaviyo (vendor claim, standard rates).
Dedicated account expert is free only for accounts paying $400/month or more.

Our verdict on Omnisend

Omnisend is an ecommerce email and SMS tool with a free plan for 250 contacts. Paid plans start with Standard at $11.20 per month for 500 contacts, and Pro is $41.30 per month for 2,500 contacts and adds unlimited emails and SMS credits. Custom is quoted for 150,000+ active profiles. Pricing grows with your contact count, and SMS is billed separately from the plan.

The vendor lists no annual discount, but paying three months upfront gives 30% off. SMS credits cost extra, from $0.007 each at high US volume. The vendor claims pricing up to 35% lower than Klaviyo at standard rates, which is a vendor claim. Omnisend states a 4.6 rating on its own site.

Omnisend FAQ

What is Omnisend used for?

An ecommerce email and SMS tool with a free plan for 250 contacts and Standard and Pro tiers. It stands out for flows built around store events and segments based on purchase history and engagement. It suits ecommerce stores on Shopify, WooCommerce or BigCommerce.

Does Omnisend have a free plan?

Yes. Free covers 250 contacts with 500 emails and 500 web push per month. Paid tiers start with Standard at $11.20 per month for 500 contacts.

Does Omnisend offer an annual discount?

No annual discount is listed. Paying three months upfront gives 30% off, and billing is otherwise monthly.

How much does SMS cost on Omnisend?

SMS credits come with Pro and cost extra beyond that, from $0.007 each at high US volume. The US rate falls from $0.009 to $0.007 as volume grows.

About Omnisend

Founded: 2014.
Headquarters: Vilnius, Lithuania.
Employees: 250+ (vendor about page)

Listed in: Email Marketing Software, Marketing Automation Software

Sources

Every fact on this page comes from Omnisend's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.

Sources (6)