GetResponse review (2026): features, pros and cons, pricing
Email marketing and automation platform with workflow builder, lead scoring, tags and landing pages, priced by contact count.
Verdict at a glance
An email and automation platform with a workflow builder, lead scoring, tags and landing pages, priced by contact count. It suits small teams that want email and landing pages in one plan.
What is GetResponse?
Email marketing and automation platform with workflow builder, lead scoring, tags and landing pages, priced by contact count. It is built for small teams that want email plus automation and landing pages in one plan and nonprofits (50% off monthly plans per pricing page).
Category: Email Marketing Software, Marketing Automation Software
GetResponse key features
| Feature | What we found |
|---|---|
| Automation workflows | Workflow builder from templates or scratch, behavior triggers, conditions and filters. |
| Segmentation and personalization | Action-based segments, unlimited tags. |
| Deliverability | Dedicated IP is Enterprise/MAX only; member of Certified Sender Alliance, TRUSTe, Signal Spam. |
| Ecommerce and CRM integrations | Store and CRM data sync via integrations. |
| Workflow and journey builder | Templates or from scratch, behavior triggers, conditions, filters. |
| Lead scoring and routing | Points per contact action on pages and emails. |
| CRM integration | No built-in CRM described; syncs CRM data via integrations. |
| Email and multichannel campaigns | Email; SMS automation and 5,000 free SMS on Enterprise/MAX. |
| Forms and landing pages | Landing page creator (details not confirmed by the vendor) |
GetResponse pricing
GetResponse prices by contact tier. At 1,000 contacts, Starter is EUR 16 a month (EUR 13.12 billed yearly), Marketer is EUR 54 (EUR 44.28 yearly) and Creator is EUR 62 (EUR 50.84 yearly). Yearly payment saves about 18%, and nonprofits get 50% off monthly plans. Self-serve plans cap team seats at 3, 5 and 5. Enterprise is custom priced with unlimited seats, SSO, a dedicated IP and domain, SMS and transactional email, and a 24-month option. Professional services are a paid extra with no published price. The pricing page shows euros only, and no USD list price is published.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | EUR 16/mo; EUR 13.12/mo billed yearly | 1,000 contacts | 3 team seats, no SSO |
| Marketer | EUR 54/mo; EUR 44.28/mo billed yearly | 1,000 contacts | 5 team seats, no SSO |
| Creator | EUR 62/mo; EUR 50.84/mo billed yearly | 1,000 contacts | 5 team seats, no SSO |
| Enterprise | Custom | contract | Unlimited seats, SSO, phone and Slack support, dedicated IP and domain, SMS, transactional email; 24-month option |
Yearly payment saves a further 18% per pricing page. Nonprofits 50% off monthly plans. Free account with limited features after 14-day trial; 30-day Enterprise pilot via demo. Prices in EUR. The vendor pricing page shows EUR only; it says charges are in USD or EUR, but no USD list price is published. Third-party USD figures are not used.
Who GetResponse is best for
Best for
- Small teams that want email plus automation and landing pages in one plan.
- Nonprofits (50% off monthly plans per pricing page)
Not ideal for
- Teams needing SSO below Enterprise (Starter, Marketer, Creator list no SSO)
- Buyers who need a built-in CRM (none described on the automation page)
GetResponse alternatives
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
Campaign MonitorSmall marketing teams and business owners who run their own email.
Constant ContactSmall businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here)
DripEcommerce-focused email and automation platform.
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.
What GetResponse really costs
- Per seat per month
- Not per seat; Starter EUR 16/mo for 1,000 contacts with 3 seats.
- Billing
- Monthly and annual.
- Annual discount
- About 18% (EUR 16 vs 13.12 on Starter)
- 20 users per year
- Not computable: 20 users need Enterprise (self-serve plans cap at 3 to 5 seats), custom price.
Add-ons and extras to budget for
- Professional Services (paid, price not published)
- Dedicated IP, SMS, transactional email (Enterprise)
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is GetResponse worth the price?
GetResponse is good value for small teams that want email, automation and landing pages in one plan, especially at the entry tier or with a nonprofit discount. It gets expensive and awkward as the team grows, because self-serve plans cap seats at 3 to 5 and a 20-person team must move to custom-priced Enterprise. Dedicated IP and SMS also sit in that tier.
Worth it if
- Small teams that want email plus automation and landing pages in one plan.
- Nonprofits (50% off monthly plans per pricing page)
Look elsewhere if
- Teams needing SSO below Enterprise (Starter, Marketer, Creator list no SSO)
- Buyers who need a built-in CRM (none described on the automation page)
Pricing details most reviews leave out
- Self-serve plans cap team seats (Starter 3, Marketer 5, Creator 5); unlimited seats and SSO only on Enterprise.
- Dedicated IP, dedicated sending domain, SMS and transactional email sit in the Enterprise tier.
- Does not claim a SOC 2 certification; offers 'SOC2-related materials' on request.
- A public DPA is available through support, not a self-serve download on the security page.
- Yearly billing price is about 18% below monthly (EUR 16 to 13.12 on Starter).
Our verdict on GetResponse
GetResponse is an email marketing and automation platform priced by contact count, in euros. Starter is EUR 16 a month for 1,000 contacts, or EUR 13.12 billed yearly. Marketer is EUR 54 (EUR 44.28 yearly) and Creator is EUR 62 (EUR 50.84 yearly), both at 1,000 contacts. A free account with limited features follows the 14-day trial, so you can test before paying.
Because pricing follows contacts, the bill grows with your list, not your team. The cap on seats matters too: Starter has 3, Marketer and Creator 5, and unlimited seats arrive only on custom-priced Enterprise. Yearly billing is about 18% cheaper than monthly, and nonprofits get 50% off monthly plans. The pricing page shows euros only and no USD list price is published, so check the currency before you budget.
GetResponse FAQ
What is GetResponse used for?
An email and automation platform with a workflow builder, lead scoring, tags and landing pages, priced by contact count. It suits small teams that want email and landing pages in one plan. It suits small teams that want email plus automation and landing pages in one plan.
Does GetResponse have a free plan?
Yes. After the 14-day trial, a free account with limited features is available. Paid plans start at EUR 16 a month for 1,000 contacts, or EUR 13.12 billed yearly.
How much does GetResponse cost for 20 users?
It cannot be computed from public prices. Self-serve plans cap at 3 to 5 team seats, so 20 users need Enterprise, which is custom priced.
Is there a nonprofit discount for GetResponse?
Yes. The pricing page lists 50% off monthly plans for nonprofits. Yearly billing separately saves about 18%.
Sources
Every fact on this page comes from GetResponse's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.