8 best Mailchimp alternatives in 2026
Looking for an alternative to Mailchimp? These 8 tools do the same job with a different focus. Each one is compared on who it suits, its key features, pros and cons, and what it really costs next to Mailchimp.
Why teams look for an alternative to Mailchimp
- Teams that need SSO below the Premium price point.
From Mailchimp's published plan limits and recurring themes in public reviews. See the Mailchimp review for the full picture.
Mailchimp alternatives at a glance
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
 Mailchimp Current | Small lists that start free and grow into paid tiers. | Free; paid from $13/month (Essentials) | Free plan, Free trial |
 Brevo | Free (price of paid plans not confirmed by the vendor) | Free plan | |
 Klaviyo | Ecommerce brands that want email and SMS driven by store data (vendor positioning) | $0 (Free, 250 active profiles, 500 emails/month) | Free plan |
 ActiveCampaign | Small and mid-size teams that want automation plus a light CRM. | $15/month (Starter, 1,000 contacts, billed annually) | Free trial |
 HubSpot Marketing Hub | Teams already on HubSpot CRM that want marketing, forms and reporting in one system. | $0 (Free, up to 2 users); Starter from $7 or $20 per seat/month | Free plan |
 Constant Contact | Small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here) | $12/month (Email Lite, 500 contacts, monthly billing); Standard $35, Premium $80; price rises with contact count | No |
 Adobe Marketo Engage | Mid-size and enterprise B2B teams with a dedicated marketing ops admin. | Contact sales | No |
 GetResponse | Small teams that want email plus automation and landing pages in one plan. | EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly | Free plan, Free trial |
 MailerLite | Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month) | $0 (Free, up to 250 subscribers); paid from $12/month (Comfort) | Free plan, Free trial |
The 8 best Mailchimp alternatives
Brevo
Email, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
An email, SMS and CRM platform, formerly known as Sendinblue. It offers Free, Starter, Standard, Professional and Enterprise plans, so teams can start free and add channels as they grow.
Pricing: Free (price of paid plans not confirmed by the vendor) · Free plan
Klaviyo
Ecommerce-focused email and SMS platform billed on active profiles, with a free tier capped at 250 profiles.
An email and SMS platform for ecommerce brands, billed on active profiles. It offers a free tier for 250 active profiles and 500 emails per month, and it uses store data to drive messages.
- Best for
- Ecommerce brands that want email and SMS driven by store data (vendor positioning)
Best for
- Ecommerce brands that want email and SMS driven by store data (vendor positioning)
Not ideal for
- Buyers who need a published price list: only the Free tier and a $5 Composer line are public on the vendor pricing page.
Pricing: $0 (Free, 250 active profiles, 500 emails/month) · Free plan
ActiveCampaign
Automation-first email and CRM tool with four tiers (Starter, Plus, Pro, Enterprise) and SSO only on Enterprise.
An automation-first email and CRM tool with Starter, Plus, Pro and Enterprise tiers. It suits small and mid-size teams that want automation plus a light CRM, and SMS or WhatsApp can be added at extra cost.
- Best for
- Small and mid-size teams that want automation plus a light CRM.
Best for
- Small and mid-size teams that want automation plus a light CRM.
- Teams that can add SMS or WhatsApp as paid add-ons.
Not ideal for
- Teams that need SSO without the Enterprise plan.
- Buyers who need plan prices before talking to the vendor: amounts are not shown on the public pricing page.
Pricing: $15/month (Starter, 1,000 contacts, billed annually) · Free trial
HubSpot Marketing Hub
CRM-native marketing suite with a free tier, per-seat Starter, and Professional and Enterprise tiers with large contact bundles and onboarding fees.
HubSpot Marketing Hub connects content-led campaigns to contact records, email workflows and reporting. It suits teams that want content performance inside a broader marketing platform, but contact tiers, onboarding and added seats require a full cost review.
- Best for
- Teams already on HubSpot CRM that want marketing, forms and reporting in one system.
- Company size
- Small to enterprise marketing organizations; contact tier matters.
Key features
- Automation workflows
- Automation on Free (email campaigns); Campaign Agent plans campaigns from a goal.
- Analytics and A/B testing
- A/B tests listed under Enterprise on the marketing page.
Best for
- Teams already on HubSpot CRM that want marketing, forms and reporting in one system.
- Small teams starting on Free (2 users) and growing into Starter.
Not ideal for
- Budget-limited teams needing automation depth: Professional starts at $800 or $890/month plus a $3,000 onboarding fee.
- Teams needing SAML SSO below Enterprise.
Pricing: $0 (Free, up to 2 users); Starter from $7 or $20 per seat/month · Free plan
Constant Contact
Email and campaign tool for small businesses; most plan data is not confirmed by the vendor.
An email and campaign tool for small businesses that want one vendor for email, SMS and basic campaigns. Plans start at $12 per month for Email Lite with 500 contacts, and the price rises with list size.
- Best for
- Small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here)
- Company size
- Small business (vendor positioning, not confirmed by the vendor)
Best for
- Small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here)
Not ideal for
- Teams that need verified published pricing before a demo: plan prices are not confirmed here.
Pricing: $12/month (Email Lite, 500 contacts, monthly billing); Standard $35, Premium $80; price rises with contact count
Adobe Marketo Engage
Enterprise B2B marketing automation platform from Adobe with quote-only pricing sized by database.
Adobe Marketo Engage is an enterprise B2B automation platform with quote-only pricing that scales with database size. It is built for teams with a marketing ops owner, and reviewers note a steep learning curve.
- Best for
- Mid-size and enterprise B2B teams with a dedicated marketing ops admin.
- Company size
- Mid-market to enterprise.
Key features
- Workflow and journey builder
- Visual engagement programs and smart campaigns (not confirmed by the vendor)
- Lead scoring and routing
- Native lead scoring (not confirmed by the vendor)
- CRM integration
- Native sync with Salesforce and Microsoft Dynamics (commonly cited; not confirmed by the vendor)
Pros
- Advanced automation capabilities.
Cons
- Steep learning curve.
- High price.
Pricing: Contact sales
GetResponse
Email marketing and automation platform with workflow builder, lead scoring, tags and landing pages, priced by contact count.
An email and automation platform with a workflow builder, lead scoring, tags and landing pages, priced by contact count. It suits small teams that want email and landing pages in one plan.
- Best for
- Small teams that want email plus automation and landing pages in one plan.
- Company size
- Small to mid-size; Enterprise tier for larger orgs.
Key features
- Automation workflows
- Workflow builder from templates or scratch, behavior triggers, conditions and filters.
- Segmentation and personalization
- Action-based segments, unlimited tags.
- Deliverability
- Dedicated IP is Enterprise/MAX only; member of Certified Sender Alliance, TRUSTe, Signal Spam.
- Ecommerce and CRM integrations
- Store and CRM data sync via integrations.
Best for
- Small teams that want email plus automation and landing pages in one plan.
- Nonprofits (50% off monthly plans per pricing page)
Not ideal for
- Teams needing SSO below Enterprise (Starter, Marketer, Creator list no SSO)
- Buyers who need a built-in CRM (none described on the automation page)
Pricing: EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly · Free plan, Free trial
MailerLite
Low-cost email marketing tool with a 250-subscriber free plan and seat limits that rise with the plan.
A low-cost email tool with a free plan for 250 subscribers and a drag-and-drop builder with 70+ content blocks. It stands out for automation, A/B testing on every plan and Stripe-based paid newsletters.
- Best for
- Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
- Company size
- Small teams, free plan to Enterprise at 200K+ subscribers.
Key features
- Automation workflows
- Visual builder; 3 active automations on Free, 50 on Comfort, unlimited on Power.
- Segmentation and personalization
- Segmentation plus dynamic content blocks and Smart Sending timing.
- Deliverability
- No explicit deliverability claims on the features page; dedicated IP and deliverability support are Enterprise add-ons.
- Email editor and templates
- Drag-and-drop builder with 70+ content blocks; HTML editors on Free.
Best for
- Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
- Newsletter and digital product or paid-subscription sellers via Stripe.
Not ideal for
- Teams that need SAML SSO: no SSO is mentioned on the pricing page.
- Organisations needing a dedicated IP below the Enterprise tier.
Pricing: $0 (Free, up to 250 subscribers); paid from $12/month (Comfort) · Free plan, Free trial
How to choose a Mailchimp alternative
Start with what made you look: a missing feature, a team that outgrew the plan or a bill that grew faster than the team. Then compare the shortlist on the points that matter most for this kind of software.
- Automation workflows: Welcome series, triggers and behavior-based flows drive most email revenue.
- Segmentation and personalization: Targeting by behavior and attributes lifts engagement over blasts.
- Deliverability: Inbox placement, authentication and sending reputation decide whether emails are seen.
- Email editor and templates: A drag-and-drop editor speeds up campaign production for non-designers.
- Ecommerce and CRM integrations: Product feeds and purchase data enable revenue attribution and flows.
- Analytics and A/B testing: Lets teams learn which subject lines and content perform.
What the alternatives cost compared with Mailchimp
Mailchimp does not publish a per-user price that can be compared directly, so the table shows each vendor's own pricing basis.
| Tool | Starting price | Per seat per month | Pricing model | 20 users per year |
|---|---|---|---|---|
| Mailchimp | Free; paid from $13/month (Essentials) | Not published | per contact tier | Not published |
| HubSpot Marketing Hub | $0 (Free, up to 2 users); Starter from $7 or $20 per seat/month | Starter from $7 or $20 per seat/month (billing mapping unlabeled); Professional includes 3 seats, extra seats from $45/month. | per seat (Starter) / flat + contact tiers (Pro, Enterprise) | $4,800 |
| MailerLite | $0 (Free, up to 250 subscribers); paid from $12/month (Comfort) | Not seat-priced; Power plan (unlimited seats) from $25/month at the smallest subscriber tier. | per active subscriber (tiered) | Not published |
| Klaviyo | $0 (Free, 250 active profiles, 500 emails/month) | Not published | per active profile + monthly email volume | Not published |
| Constant Contact | $12/month (Email Lite, 500 contacts, monthly billing); Standard $35, Premium $80; price rises with contact count | Not published | per contact (tiered) | Not published |
| ActiveCampaign | $15/month (Starter, 1,000 contacts, billed annually) | Not published | per contact tier + plan | Not published |
| Adobe Marketo Engage | Contact sales | Not published | custom, by database size and edition | Not published |
| Brevo | Free (price of paid plans not confirmed by the vendor) | Not published | per send volume | Not published |
| GetResponse | EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly | Not per seat; Starter EUR 16/mo for 1,000 contacts with 3 seats. | per contact tier | Not published |
When to stay with Mailchimp
- Small lists that start free and grow into paid tiers.
Mailchimp alternatives: frequently asked questions
What is the best alternative to Mailchimp?
Brevo is the closest alternative for most teams: email, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans. Klaviyo suits teams that ecommerce brands that want email and SMS driven by store data (vendor positioning).
Is there a free alternative to Mailchimp?
Brevo, Klaviyo, HubSpot Marketing Hub, GetResponse and MailerLite offer a free plan. Free plans usually cap users, features or history, so check the limits against your team size.