Drip review (2026): features, pros and cons, pricing
Ecommerce-focused email and automation platform.
Verdict at a glance
An email and automation platform focused on ecommerce. Plans start at $39 per month for up to 2,500 contacts, which positions it for online stores that want automation tied to shopping behavior.
What is Drip?
Ecommerce-focused email and automation platform.
Category: Email Marketing Software
Drip pricing
Drip does not publish a price list. Pricing is quoted on request.
Who Drip is best for
Drip alternatives
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
Campaign MonitorSmall marketing teams and business owners who run their own email.
Constant ContactSmall businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here)
GetResponseSmall teams that want email plus automation and landing pages in one plan.
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.
What Drip really costs
Drip publishes no price list, so the real cost depends on the quote. Use the questions below to turn a sales conversation into a number you can compare.
Questions to ask about price
- What is the price per user or per unit, and what is the pricing basis (seats, employees, usage)?
- Is there a minimum number of seats or a minimum annual spend?
- What is the discount for annual billing, and can we start monthly?
- Which features we need sit in add-ons or a higher plan, and what do they cost?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Drip worth the price?
Drip FAQ
What is Drip used for?
An email and automation platform focused on ecommerce. Plans start at $39 per month for up to 2,500 contacts, which positions it for online stores that want automation tied to shopping behavior.
Sources
Every fact on this page comes from Drip's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.