Campaign Monitor review (2026): features, pros and cons, pricing
Email marketing platform with a visual journey designer and template builder, aimed at small marketing teams and agencies.
Verdict at a glance
An email platform with a visual journey designer and a template builder, aimed at small marketing teams and agencies. All plans include unlimited users, and the Lite plan caps sends at 2,500 per month.
What is Campaign Monitor?
Email marketing platform with a visual journey designer and template builder, aimed at small marketing teams and agencies. It is built for small marketing teams and business owners who run their own email and agencies managing email for several clients (multi-team/multi-brand on Enterprise).
Category: Email Marketing Software
Campaign Monitor key features
| Feature | What we found |
|---|---|
| Automation workflows | Visual journey designer for timed email sends. |
| Segmentation and personalization | Segmentation page and Segment Mapper tool. |
| Deliverability | Deliverability section exists on site, details not confirmed by the vendor. |
| Email editor and templates | Email Template Builder with free templates. |
| Ecommerce and CRM integrations | Integrations section on site, specifics not confirmed by the vendor. |
Campaign Monitor pricing
Campaign Monitor prices by contact tier, from 0 to 500 contacts up to 50,001 and above, and all plans include unlimited users. Lite caps sends at 2,500 per month, Essentials has unlimited sends and priority support, and Premier adds phone support and includes the Website Builder. Enterprise is a custom annual contract. Amounts are shown in EUR only, with other currencies on request. Annual billing is 10 percent off, excluding agency and multi-team plans, and nonprofits can get 15 percent off through sales. The Website Builder costs EUR 9 per month on Lite and Essentials.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free (30-day trial) | Free | trial | Up to 500 contacts and 500 emails during the trial |
| Lite | per month by contact tier | 2,500 sends per month, standard support | |
| Essentials | per month by contact tier | Unlimited sends, priority support | |
| Premier | per month by contact tier | Unlimited sends, premier support including phone, Website Builder included | |
| Enterprise | Custom | annual contract | Multi-team and multi-brand, dedicated account manager, custom DPAs, GDPR and SOC2 |
Prices shown in EUR; USD/GBP/CAD/AUD/NZD on request. Contact tiers: 0-500 up to 50,001+. Annual billing 10% off (not for agency/multi-team plans). Nonprofits 15% off via sales. Website Builder add-on EUR 9/month on Lite and Essentials. Vendor publishes prices in EUR only on the pricing page; no USD amounts shown (checked 2026-10-24).
Who Campaign Monitor is best for
Best for
- Small marketing teams and business owners who run their own email.
- Agencies managing email for several clients (multi-team/multi-brand on Enterprise)
Not ideal for
- Buyers who need SSO below Enterprise (not published on the pricing page)
- Teams that want fully transparent per-tier prices in USD (the vendor pricing page shows prices in EUR and does not show amounts for every tier)
Campaign Monitor alternatives
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
Constant ContactSmall businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not confirmed by the vendor here)
DripEcommerce-focused email and automation platform.
GetResponseSmall teams that want email plus automation and landing pages in one plan.
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.
What Campaign Monitor really costs
- Per seat per month
- No per-seat charge; unlimited users on all plans, price set by contact tier.
- Billing
- Monthly and annual.
- Annual discount
- 10% (not on agency or multi-team plans)
Add-ons and extras to budget for
- Website Builder EUR 9/month on Lite and Essentials (included in Premier)
- Extra emails beyond plan limits (price not published)
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Campaign Monitor worth the price?
Because there is no per-seat charge, Campaign Monitor works well for a small team where many people need access but the list is modest. Cost grows with contacts, so a fast-growing list is where it gets expensive, and Lite's 2,500 sends per month can force an upgrade. Buyers who want every tier price in USD before talking to anyone will find the page awkward, since no USD amounts are shown.
Worth it if
- Small marketing teams and business owners who run their own email.
- Agencies managing email for several clients (multi-team/multi-brand on Enterprise)
Look elsewhere if
- Buyers who need SSO below Enterprise (not published on the pricing page)
- Teams that want fully transparent per-tier prices in USD (the vendor pricing page shows prices in EUR and does not show amounts for every tier)
Pricing details most reviews leave out
- Owned by Marigold; the product is branded 'Campaign Monitor by Marigold' and the trust center moved to trust.campaignmonitor.meetmarigold.com.
- The 'Free' plan is only a 30-day trial capped at 500 contacts and 500 emails, not a permanent free tier.
- All plans include unlimited users; the price lever is contact tier, and Lite caps sends at 2,500 per month.
- Phone support only from Premier; Enterprise adds dedicated account manager and custom DPAs.
- Annual billing discount is 10% but excludes agency/multi-team plans.
Our verdict on Campaign Monitor
Campaign Monitor is an email marketing platform sold as Campaign Monitor by Marigold, after Marigold became its owner. It targets small marketing teams, owner-run businesses and agencies. Pricing is not per seat. Every plan includes unlimited users, and the bill is set by how many contacts you have, with Lite, Essentials, Premier and a custom Enterprise tier. Phone support starts only at the Premier tier, and the Enterprise tier is a custom annual contract with a dedicated account manager.
The catch is price transparency. The vendor pricing page shows amounts in EUR and does not show a figure for every tier, and USD, GBP and other currencies are available on request. The free option is only a 30-day trial capped at 500 contacts and 500 emails. G2 shows 4.1 from 717 reviews.
Campaign Monitor FAQ
What is Campaign Monitor used for?
An email platform with a visual journey designer and a template builder, aimed at small marketing teams and agencies. All plans include unlimited users, and the Lite plan caps sends at 2,500 per month. It suits small marketing teams and business owners who run their own email.
Does Campaign Monitor have a free plan?
No permanent free plan. The free option is a 30-day trial with up to 500 contacts and 500 emails. After that you pick a paid plan by contact tier.
Does Campaign Monitor charge per user?
No. All plans include unlimited users, and the price is set by your contact tier. Lite also caps sends at 2,500 per month.
Is there a discount for annual billing?
Yes, annual billing is 10 percent off, but not on agency or multi-team plans. Nonprofits can get 15 percent off by contacting sales.
Sources
Every fact on this page comes from Campaign Monitor's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.