Brevo review (2026): features, pros and cons, pricing
Email, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
Verdict at a glance
An email, SMS and CRM platform, formerly known as Sendinblue. It offers Free, Starter, Standard, Professional and Enterprise plans, so teams can start free and add channels as they grow.
What is Brevo?
Email, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
Category: Email Marketing Software, Marketing Automation Software
Brevo pricing
Brevo prices by send volume and lists five tiers: Free, Starter, Standard, Professional and Enterprise, where Enterprise is by quote. Brevo shows paid tier prices on its own pricing page, and they change with the send volume you pick, so we do not quote a single figure here. Check send limits, add-ons, billing options and renewal terms there as well. Because the model is send volume, your bill depends on how many emails you send, not on how many users you add. Confirm each tier's volume and feature limits on the vendor's pricing page.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | |||
| Starter | |||
| Standard | |||
| Professional | |||
| Enterprise | quote |
Who Brevo is best for
Brevo alternatives
MailchimpSmall lists that start free and grow into paid tiers.
MailerLiteSmall teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.
KlaviyoEcommerce brands that want email and SMS driven by store data (vendor positioning)
GetResponseSmall teams that want email plus automation and landing pages in one plan.
Campaign MonitorSmall marketing teams and business owners who run their own email.
What Brevo really costs
Brevo publishes a starting price but few details about how the bill grows, so the real cost depends on the quote. Use the questions below to turn a sales conversation into a number you can compare.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- What is the discount for annual billing, and can we start monthly?
- Which features we need sit in add-ons or a higher plan, and what do they cost?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Brevo worth the price?
We do not have enough confirmed detail to say who gets the best value. A free plan makes it easy to test, and a send-volume model usually suits teams with small, steady lists better than teams with large, frequent campaigns. Check how volume limits and feature gates change between Starter, Standard and Professional before committing.
Pricing details most reviews leave out
- Five tiers: Free, Starter, Standard, Professional, Enterprise.
Brevo compared
Our verdict on Brevo
Brevo is an email, SMS and CRM platform, formerly Sendinblue, with a free plan and four paid-or-quoted tiers: Starter, Standard, Professional and Enterprise. The pricing model is per send volume, and the paid plan price depends on the volume you choose, so no single figure is quoted here. A free plan exists and Enterprise is by quote.
G2 shows 4.5 from 2,675 reviews, with the count varying between about 2,477 and 2,675 by page. Because the per-tier price moves with send volume, check Brevo's own pricing page before budgeting. Cost on a send-volume model rises with list size and sending frequency, so model your real monthly volume before comparing.
Brevo FAQ
What is Brevo used for?
An email, SMS and CRM platform, formerly known as Sendinblue. It offers Free, Starter, Standard, Professional and Enterprise plans, so teams can start free and add channels as they grow.
Does Brevo have a free plan?
Yes. Brevo lists a Free plan alongside Starter, Standard, Professional and Enterprise tiers.
How is Brevo priced?
By send volume. Paid tier prices depend on your send volume, so pick your volume on Brevo's pricing page to see the current figure.
Sources
Every fact on this page comes from Brevo's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.