Best Survey and Form Software in 2026: 12 tools compared
Choosing the best survey software starts with what you plan to ask and who will answer. This page compares twelve tools for customer feedback, NPS, employee surveys and market research, from free form builders to enterprise research platforms, and shows which one fits a small business, a marketing team or a research department.
We compared the tools on question types and logic, how surveys are distributed, analysis and reporting, integrations, response limits and ease of use. Each tool also has a section showing what it really costs once response caps, seats and add-ons are counted.
Top picks at a glance
- Best free option for Google Workspace teams
Google FormsGoogle Forms is free, comes with every Google account and Workspace plan, and works well for quick internal surveys and simple quizzes.
Free - Best free plan for unlimited forms
TallyTally offers unlimited forms and submissions on its free plan, with conditional logic, payments and integrations like Google Sheets and Notion included.
Free; Pro $29/month - Best for Zoho users on a small budget
Zoho SurveyZoho Survey includes skip logic from the Basic plan, allows 12,000 responses per year, and pushes responses into Zoho CRM and Zoho Recruit.
Free; paid from about $7.42/month billed annually (third-party figure) - Best for teams that want a familiar survey tool
SurveyMonkeySurveyMonkey has a free tier, ready-made templates, AI and thematic analysis on Advantage, and SSO with regional data centers for enterprises.
$30/user/month billed annually (Team Advantage, 3+ users) - Best for research and regional data hosting
QuestionProQuestionPro offers 30 to 52 question types, regional data centers and a Research Suite citing 22+ million respondents through its Audience panel.
Free (Essentials); paid from $83 per user/month - Best for large enterprise programs
QualtricsQualtrics supports CX, employee and academic research programs, with workflow automation and FedRAMP or HITRUST options for regulated buyers.
Contact sales
What is survey and form software?
Survey software lets teams create questionnaires, send them by link, email or embed, and analyze the answers. Day to day, it is used to collect customer feedback, measure NPS, run employee surveys and conduct market research. Simple tools work like form builders, while research platforms add advanced logic, panels of respondents and statistical analysis. The capabilities that define the category are a range of question types with branching logic, several ways to reach respondents, reports and exports for the results, and integrations that send responses into CRM and workflow tools.
Survey and Form Software compared
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Google Forms | Best free option for Google Workspace teams. | Free | Free plan, Free trial |
| Tally | Best free plan for unlimited forms. | Free; Pro $29/month | Free plan |
| Zoho Survey | Best for Zoho users on a small budget. | Free; paid from about $7.42/month billed annually (third-party figure) | Free plan, Free trial |
| SurveyMonkey | Best for teams that want a familiar survey tool. | $30/user/month billed annually (Team Advantage, 3+ users) | Free plan |
| QuestionPro | Best for research and regional data hosting. | Free (Essentials); paid from $83 per user/month | Free plan, Free trial |
| Qualtrics | Best for large enterprise programs. | Contact sales | No |
 Jotform Sign | Teams already collecting data in Jotform forms. | Free (10 signed documents/month); Bronze $39/month | Free plan |
 Alchemer | Teams of up to 3 users wanting advanced research question types and statistics. | $55/month per user (Collaborator, monthly) or $315/year | Free trial |
 Typeform | Small teams that want conversational forms and lead capture at 100 to 10,000 responses per month. | $28/month billed yearly (Basic, 100 responses/mo, 1 user) | Free plan |
 Formstack | Teams that need forms feeding document generation and eSignature in one suite. | $83/mo (Forms, billed annually) | Free trial |
 Wufoo | Small teams that need web forms with payments (Stripe, PayPal and others) on paid plans. | $195/year (Starter, 10 forms, 1,000 entries/mo, 1 user) | Free plan |
 Sogolytics | Teams that want vendor-managed research services and survey panel recruitment. | Contact sales | No |
Prices as published by each vendor on October 24, 2026. "Contact sales" means the vendor publishes no price.
The 12 best survey and form software in 2026
Best free option for Google Workspace teams
Google Forms
Free form and quiz builder bundled into every Google account and every Google Workspace plan.
Google Forms is a free form and quiz builder included in every Google account and Google Workspace plan. It suits teams that need quick internal surveys at no extra cost, and it is popular in education.
- Best for
- Teams already on Google Workspace needing quick internal surveys at no extra cost.
- Company size
- Any size; Workspace Starter to Plus capped at 300 users, Enterprise unlimited.
Pros
- Very easy to set up and share.
- Free and integrated with Sheets and Drive.
Pricing: Free · Free plan, Free trial
Best free plan for unlimited forms
Tally
EU-built form builder with unlimited forms and submissions on the free plan and flat per-account paid tiers.
Tally is an EU-built form builder with unlimited forms and submissions on the free plan. Conditional logic, payments and file uploads are included, and the Pro plan has a flat price with unlimited team members.
- Best for
- Small teams and solo founders wanting unlimited free forms with logic and payments.
- Company size
- Solo users and small teams.
Key features
- Question types and branching logic
- Conditional logic, answer piping, signatures, file uploads, payments on the free plan.
- Analysis and reporting
- Drop-off analytics on Pro.
- Response limits per plan
- Unlimited forms and submissions on Free under fair use policy.
- CRM and workflow integrations
- Google Sheets, Notion, Airtable, Zapier, Make, webhooks free; Google Analytics, Meta Pixel on Pro.
Pros
- Easy, intuitive form creation.
- Generous free plan.
Cons
- Some reviewers find paid plans costly.
Pricing: Free; Pro $29/month · Free plan
Best for Zoho users on a small budget
Zoho Survey
Survey builder from Zoho with a free tier, per-account plans and SSO only on the top Enterprise plan.
Zoho Survey is a survey builder with a free tier and per-account plans rather than per-seat pricing. It suits teams already on Zoho CRM or Zoho Recruit, and small teams that need skip logic at a low price.
- Best for
- Teams already on Zoho CRM or Zoho Recruit that want responses pushed into those apps.
- Company size
- Small and mid-size teams, especially inside the Zoho ecosystem.
Key features
- Question types and branching logic
- Skip logic and random question selection from Basic; piping logic and custom variables from Pro.
- Distribution channels
- Email, link, embed, pop-up, social, offline collection; SMS from Plus.
- Analysis and reporting
- Customizable reports from Plus, sentiment analysis from Basic, XLS/CSV export, SPSS export on Pro.
- Response limits per plan
- Free 100 per survey; Basic 12,000 per year; Enterprise unlimited.
Pros
- Strong analytics and NPS/CSAT reporting for the price.
- Easy to use.
Cons
- Reporting feels basic next to dedicated research platforms.
- Some design options look dated.
Pricing: Free; paid from about $7.42/month billed annually (third-party figure) · Free plan, Free trial
Best for teams that want a familiar survey tool
SurveyMonkey
Mainstream online survey tool with a free tier and per-user team plans capped by yearly responses.
SurveyMonkey is a mainstream online survey tool with a free tier and per-user team plans capped by yearly responses. Advantage adds AI and thematic analysis, and Premier adds crosstabs and advanced logic.
- Best for
- Teams of 3 or more that need quick surveys with templates and AI analysis.
- Company size
- Small teams to enterprise.
Key features
- Question types and branching logic
- More logic on Advantage; advanced logic, block randomization and multilingual surveys on Premier.
- Analysis and reporting
- AI and thematic analysis, multi-survey analysis, significance on Advantage; crosstabs on Premier.
- Response limits per plan
- 50,000 per year Advantage, 100,000 Premier, custom Enterprise; EUR 0.10 per extra response.
- CRM and workflow integrations
- Only Zoom (Enterprise) named on pricing page.
Pros
- Easy to use, fast setup, many templates.
Cons
- Cost and limits on the free tier.
- Some survey-building and mobile issues.
Pricing: $30/user/month billed annually (Team Advantage, 3+ users) · Free plan
Best for research and regional data hosting
QuestionPro
Survey and research platform with a free tier, per-user paid plans and regional data centers, scaling up to a research suite with panels and communities.
QuestionPro is a survey and research platform with a free tier, per-user paid plans and regional data centers. It scales up to a research suite with panels and communities, and it serves academic and market research teams.
- Best for
- Teams needing data hosted in a specific region (US, Canada, EU, Australia, India, Middle East)
- Company size
- Individuals to enterprise research teams.
Key features
- Question types and branching logic
- 30 to 52 question types depending on plan; skip logic, branching and piping.
- Distribution channels
- Email with automatic reminders; other channels not confirmed by the vendor.
- Analysis and reporting
- Real-time shareable dashboards and AI theme/summary tools; crosstabs not confirmed.
- Response limits per plan
- Free 200 per survey; Advanced 25K/yr; Team 100K/yr; Research Suite custom.
Pros
- Intuitive interface for fast survey creation (G2 summary)
- Quality of support scored 8.9 on G2.
Cons
- Offline capability scored 7.8 on G2, limiting for field surveys.
Pricing: Free (Essentials); paid from $83 per user/month · Free plan, Free trial
Best for large enterprise programs
Qualtrics
Enterprise experience management and research platform with quote-only pricing across CX, employee and market research products.
Qualtrics is an enterprise experience management and research platform with quote-only pricing across customer, employee and market research products. It suits large organizations and regulated or public-sector buyers.
- Best for
- Large organizations running CX, employee or academic research programs.
- Company size
- Enterprise.
Key features
- Question types and branching logic
- Wide range of question types; survey tab controls which questions respondents see.
- Distribution channels
- Email, SMS, anonymous link.
- Analysis and reporting
- Results dashboards with filters, PDF reports, response export.
- CRM and workflow integrations
- Workflows automate follow-ups and ticket creation; integration list not confirmed by the vendor.
Best for
- Large organizations running CX, employee or academic research programs.
- Regulated or public-sector buyers needing FedRAMP or HITRUST.
Not ideal for
- Small teams wanting public, self-serve pricing.
- One-off simple surveys.
Pricing: Contact sales
Jotform Sign
E-signature add-on from the Jotform form builder, priced by signed documents per month rather than per user.
Jotform Sign is an e-signature add-on from the Jotform form builder, priced by signed documents per month instead of per user. It suits teams that already collect data in Jotform forms and sign at low volume.
- Best for
- Teams already collecting data in Jotform forms.
- Company size
- Small businesses (about 80% of G2 reviews)
Key features
- Distribution channels
- Email, link, embed (signing); form builder channels not researched.
- Analysis and reporting
- Report Builder and Tables for collected data.
- Response limits per plan
- Free plan 100 monthly submissions per Sign FAQ; paid not detailed.
- CRM and workflow integrations
- Cloud storage auto-send.
Pros
- Easy to use and set up.
Cons
- Signature-related issues.
- Seen as expensive.
Pricing: Free (10 signed documents/month); Bronze $39/month · Free plan
Alchemer
Survey and feedback platform with published per-user plans for small teams and a quote-based Platform tier for larger ones.
Alchemer is a survey and feedback platform with per-user plans for small teams and a quote-based Platform tier for larger ones. It offers statistical analysis on its Full Access license and a choice of regions for data storage.
- Best for
- Teams of up to 3 users wanting advanced research question types and statistics.
- Company size
- Small teams to enterprise.
Key features
- Analysis and reporting
- Statistical analysis and reporting on Full Access.
- Response limits per plan
- 75k, 100k or 125k annual responses per account by highest license, plus monthly limits.
Pros
- Reliable customer support.
- Intuitive design.
Cons
- Steep learning curve.
- Clunky mobile survey experience.
Pricing: $55/month per user (Collaborator, monthly) or $315/year · Free trial
Typeform
Form and survey builder with one-question-at-a-time layouts, sold in tiers capped by monthly responses and a handful of seats.
Typeform is a form and survey builder known for showing one question at a time. Plans are tiered by monthly responses and a few seats, which suits marketing teams that value polish and ease of use over deep analysis.
- Best for
- Small teams that want conversational forms and lead capture at 100 to 10,000 responses per month.
- Company size
- Small teams on self-serve plans; Enterprise for 6+ users.
Key features
- Response limits per plan
- Included monthly: Basic 100, Plus 1,000, Business 10,000, Talent 3,000, Growth Flow 10,000; with add-ons capped at 750, 2,500, 50,000, 7,500, 50,000.
Pros
- Easy, intuitive builder (G2 ease of use 9.3)
Cons
- Response allowances are shared across all forms in the account.
- Billing and cap complaints noted by one blog citing a low Trustpilot score (not confirmed by the vendor)
Pricing: $28/month billed yearly (Basic, 100 responses/mo, 1 user) · Free plan
Formstack
Online form builder with document generation and eSignature, sold per builder seat with submission caps per form, mainly for workflow-driven teams.
Rebranded: Company rebranded to Intellistack in 2025; Formstack remains the product name for forms, documents and sign.
Formstack is an online form builder with document generation and eSignature, sold per builder seat with submission caps per form. It suits workflow-driven teams, including Salesforce users and regulated teams that add the HIPAA option.
- Best for
- Teams that need forms feeding document generation and eSignature in one suite.
- Company size
- Mid-size to enterprise workflow teams; Enterprise tier for large orgs.
Key features
- Response limits per plan
- Forms: 1,000 submissions per form; Suite: 5,000 per form; Enterprise unlimited.
- CRM and workflow integrations
- Salesforce Solutions plan exists; specific integration list not confirmed by the vendor.
Best for
- Teams that need forms feeding document generation and eSignature in one suite.
- Salesforce shops (dedicated Salesforce Solutions plan)
- Regulated teams that can pay for the HIPAA add-on.
Not ideal for
- Research teams needing survey panels or crosstabs.
- Small teams wanting a free plan (14-day trial only)
Pricing: $83/mo (Forms, billed annually) · Free trial
Wufoo
Online form builder owned by SurveyMonkey, sold in tiers capped by forms, monthly entries and a few user seats.
Wufoo is an online form builder owned by SurveyMonkey, sold in tiers capped by forms, monthly entries and a few user seats. Paid plans support payments through Stripe, PayPal and others, and every plan includes unlimited reports.
- Best for
- Small teams that need web forms with payments (Stripe, PayPal and others) on paid plans.
- Company size
- Small teams and small businesses; largest plan allows 60 users.
Key features
- Analysis and reporting
- Unlimited reports on all plans.
- Response limits per plan
- Entries per month: Free 100, Starter 1,000, Professional 5,000, Advanced 25,000, Ultimate 200,000; overage $0.05/entry on paid plans.
- CRM and workflow integrations
- Featured: Asana, Mailchimp, Salesforce, WordPress, DocuSign; payments via Stripe, Square, Authorize.Net, Braintree, Chargify, Freshbooks, PayPal, USAePay.
Pros
- Easy to set up and build forms without code.
- Integrations, including via Zapier.
Cons
- Interface and product feel dated.
- Support is email only; spam submissions and low completion rates mentioned in one 2026 review.
Pricing: $195/year (Starter, 10 forms, 1,000 entries/mo, 1 user) · Free plan
Sogolytics
Quote-based survey and experience management platform from Herndon, Virginia, covering surveys, customer and employee experience.
Sogolytics is a quote-based survey and experience management platform covering surveys, customer experience and employee experience. It offers 50+ question types, SMS and QR distribution, and managed research services with panel recruitment.
- Best for
- Teams that want vendor-managed research services and survey panel recruitment.
Key features
- Question types and branching logic
- 50+ question types, skip logic and branching, AI-assisted question creation.
- Distribution channels
- Email, SMS, QR code, link, embed, mobile app.
- Analysis and reporting
- One-click insights, filter/segment/compare, live report links, export to PowerPoint, Excel, Word.
- CRM and workflow integrations
- Automation and integrations section exists; specific integrations not confirmed by the vendor.
Pros
- Quality of support scored about 9.4 on G2.
Cons
- Ease of setup is the lowest G2 sub-score, about 8.3.
Pricing: Contact sales
How to choose the best survey software
Start with the survey you need to run. A short customer feedback form, a quarterly employee survey and a market research study each call for different tools. Then think about who will build surveys, how many responses you expect and where the results need to go. The criteria below explain what each capability means in practice, so you can tell a simple form builder from a research platform and avoid paying for depth you will never use.
Question types and branching logic
Question types and branching logic decide how well a survey fits the topic. Strong tools offer many question formats, skip logic that hides irrelevant questions, and piping that reuses earlier answers. Good logic makes surveys shorter for respondents and gives you cleaner data, while basic tools may offer only a plain list of questions. Advanced logic often sits on higher plans.
- Tally: Conditional logic, answer piping, signatures, file uploads, payments on the free plan.
- Zoho Survey: Skip logic and random question selection from Basic; piping logic and custom variables from Pro.
- SurveyMonkey: More logic on Advantage; advanced logic, block randomization and multilingual surveys on Premier.
- QuestionPro: 30 to 52 question types depending on plan; skip logic, branching and piping.
- Qualtrics: Wide range of question types; survey tab controls which questions respondents see.
Distribution channels
Distribution channels are the ways a survey reaches people, including a shared link, email invitations, an embed on your website, a QR code or SMS. The right mix affects response rates, because people answer on the channel they already use. Check which channels are included on your plan, since SMS and offline collection are often reserved for higher tiers.
- Zoho Survey: Email, link, embed, pop-up, social, offline collection; SMS from Plus.
- QuestionPro: Email with automatic reminders; other channels not confirmed by the vendor.
- Qualtrics: Email, SMS, anonymous link.
- Jotform Sign: Email, link, embed (signing); form builder channels not researched.
- Sogolytics: Email, SMS, QR code, link, embed, mobile app.
Analysis and reporting
Analysis and reporting turn raw responses into something you can act on. Strong tools offer filters, crosstabs, live dashboards, and exports to Excel or PowerPoint, and some add AI theme detection or statistical tests. Simple tools may only show a response list and basic charts, which is enough for small surveys but limiting for research.
- Tally: Drop-off analytics on Pro.
- Zoho Survey: Customizable reports from Plus, sentiment analysis from Basic, XLS/CSV export, SPSS export on Pro.
- SurveyMonkey: AI and thematic analysis, multi-survey analysis, significance on Advantage; crosstabs on Premier.
- QuestionPro: Real-time shareable dashboards and AI theme/summary tools; crosstabs not confirmed.
- Qualtrics: Results dashboards with filters, PDF reports, response export.
Response limits per plan
Most plans cap how many responses you can collect per survey, month or year, and the cap is the main difference between tiers. A low cap is fine for occasional feedback forms but quickly becomes a problem for large customer or employee surveys. Check what happens at the limit, since some vendors charge for extra responses and others stop collecting.
- Tally: Unlimited forms and submissions on Free under fair use policy.
- Zoho Survey: Free 100 per survey; Basic 12,000 per year; Enterprise unlimited.
- SurveyMonkey: 50,000 per year Advantage, 100,000 Premier, custom Enterprise; EUR 0.10 per extra response.
- QuestionPro: Free 200 per survey; Advanced 25K/yr; Team 100K/yr; Research Suite custom.
- Jotform Sign: Free plan 100 monthly submissions per Sign FAQ; paid not detailed.
CRM and workflow integrations
Integrations send responses to the tools your team already uses, such as a CRM, a spreadsheet, a chat app or an automation service. Strong tools offer direct connections to systems like Salesforce, HubSpot, Slack and Google Sheets, plus webhooks or an API. Without them, someone has to export and import data by hand.
- Tally: Google Sheets, Notion, Airtable, Zapier, Make, webhooks free; Google Analytics, Meta Pixel on Pro.
- Zoho Survey: Slack, Shopify, Zendesk, Eventbrite on Basic; Zoho CRM, Tableau, Google Sheets, Zapier, Zoho Recruit on Pro.
- SurveyMonkey: Only Zoom (Enterprise) named on pricing page.
- QuestionPro: Salesforce, HubSpot, Slack, Microsoft Teams, Tableau, REST API, webhooks.
- Qualtrics: Workflows automate follow-ups and ticket creation; integration list not confirmed by the vendor.
Panel and research features
Panel access lets you buy responses from people outside your own contact list, which matters for market research and hard-to-reach audiences. Research platforms offer panels or managed recruitment, while most form builders have none. If you only survey your own customers or employees, you can skip this criterion.
- Zoho Survey: Purchased responses available from Plus.
- SurveyMonkey: Not included in any plan; SurveyMonkey Audience sold separately.
- QuestionPro: Research Suite cites 22+ million respondents via Audience.
- Sogolytics: Survey Panel Services via Managed Research.
Pricing model and real cost
Survey tools charge per seat, per account, per response tier or per signed document, and some use custom quotes. The model changes the total sharply as your team or response volume grows. A flat account price suits a growing team, while per-user pricing suits a small group that runs many surveys.
- Google Forms: Included in per-user Workspace plans; no separate Forms price.
- Tally: Flat account price, unlimited team members on Pro.
- Zoho Survey: Per account tier, not per seat; Enterprise includes 3 users.
- SurveyMonkey: Per user per month billed annually, 3 users minimum on team plans.
- QuestionPro: Per user per month billed annually; Team Edition is cheaper per seat than Advanced but needs 5+ users.
Target company size
Tools built for a ten-person team and for a company of a thousand differ in admin controls, support and price tiers. A solo founder wants simplicity and a free plan, while a large organization needs single sign-on, data hosting options and user management. Choose a tool aimed at your size to avoid missing controls or unused complexity.
- Google Forms: Any size; Workspace Starter to Plus capped at 300 users, Enterprise unlimited.
- Tally: Solo users and small teams.
- Zoho Survey: Small and mid-size teams, especially inside the Zoho ecosystem.
- SurveyMonkey: Small teams to enterprise.
- QuestionPro: Individuals to enterprise research teams.
What survey and form software really costs
Features decide the shortlist; the bill decides whether it stays affordable as the team grows. The numbers below come from each vendor's published plans: entry prices, how far plans climb, what single sign-on costs extra and which fees sit on top.
- Median entry price
- $28.13
- Publish their prices
- 10 of 12
- Free plans
- 8 of 12
- Biggest price climb
- 12.9x
per user per month, cheapest paid plan of each tool
2 quote on request
plus 2 free trials
Wufoo, $16.25 to $210.25
What survey and form software costs per year for your size
For 20 users on the cheapest plan that fits, Zoho Survey costs $90 a year and QuestionPro $19,920. Pick your own size: the order changes because free plans end, plans have user caps and per-user prices multiply differently.
| # | Tool | Plan and price basis | Per year |
|---|---|---|---|
| 1 | Zoho Survey | Basic$7.5 per month, flat | $90 |
| 2 | Tally | Pro$24.17 per month, flat | $290 |
| 3 | Jotform Sign | Bronze$34 per month, flat | $408 |
| 4 | Formstack | Forms$83 per month, flat | $996 |
| 5 | Wufoo | Advanced$83.25 per month, flat | $999 |
| 6 | Google Forms | Business Starter$7 per user per month | $1,680 |
| 7 | Alchemer | Collaborator$26.25 per user per month | $6,300 |
| 8 | SurveyMonkey | Team Advantage$30 per user per month | $7,200 |
| 9 | QuestionPro | Team Edition$83 per user per month | $19,920 |
List prices per month as published on October 24, 2026, billed annually where the vendor shows both, promotions excluded. Full feature plan adds one-time onboarding fees in year one. Not in the calculation: Qualtrics, Typeform and Sogolytics (quote only, another pricing unit or a plan that does not fit this size).
How far each price can climb
The entry price is rarely what you pay once the team needs more. Each line runs from a tool's cheapest paid plan to its most expensive published plan. Wufoo grows 12.9x from $16.25 to $210.25, Zoho Survey 10x.
- WufooStarter $16.25 to Ultimate $210.25 per month12.9x
- Zoho SurveyBasic $7.5 to Enterprise $75 per month10x
- TypeformBasic $28 to Growth Flow $266 per month9.5x
- AlchemerCollaborator $26.25 to Full Access $157.92 per user per month6x
- Google FormsBusiness Starter $7 to Business Plus $22 per user per month3.1x
- TallyPro $24.17 to Business $74.17 per month3.1x
- SurveyMonkeyTeam Advantage $30 to Team Premier $92 per user per month3.1x
- FormstackForms $83 to Suite $250 per month3x
- Jotform SignBronze $34 to Gold $99 per month2.9x
- QuestionProTeam Edition $83 to Advanced $99 per user per month1.2x
Published plan prices only; quote-only plans are not on the scale. The scale is logarithmic so cheap and expensive tools fit on one line.
How survey software pricing works
Survey vendors price in several different ways, and the same survey can cost very different amounts depending on the model. Some charge by user, some by responses, and some quote a custom contract. Matching the model to your usage pattern is the main way to keep the bill down, and these are the patterns to recognize. Use them as a lens when you read any vendor pricing page.
Per user pricing
SurveyMonkey lists $30 per user per month for Team Advantage with 3 or more users, Alchemer lists $55 per user per month for Collaborator, and QuestionPro lists $83 per user per month for its Team Edition. Costs rise with every builder you add.
Plans capped by responses
Typeform Basic is $28 per month with 100 responses and 1 user, and Wufoo Starter is $195 per year with 1,000 entries per month. When you hit the cap, you either pay overage or move up a plan.
Flat account pricing
Tally lists Pro at $29 per month with unlimited team members on a flat price. This is cost-efficient for small teams with many collaborators, though it lacks enterprise controls.
Bundled and free tools
Google Forms is free and bundled with Workspace plans, and Zoho Survey and Tally list free plans. Free is a sensible start, but analysis depth and branding options are limited.
Custom quotes and add-ons
Qualtrics and Sogolytics are quoted on request, and Formstack lists $83 per month for one seat with HIPAA compliance as an unpriced add-on. Ask what is included before you compare against published prices.
Costs that are easy to miss
Add-ons, usage fees and premium modules often decide the real bill. These are the paid extras the vendors list themselves.
- Zoho SurveyPurchased responses (price not published)
- SurveyMonkeyExtra responses EUR 0.10 each; SurveyMonkey Audience panel (price not published)
- QuestionProResearch services, audience panel, communities (quote)
- TypeformContacts & Automations 2,400 actions +$25/mo; Contacts & Automations 12,000 actions +$75/mo
- FormstackHIPAA compliance (price not published); extra users, submissions and merges (price not published)
- WufooOverage $0.05 per entry above monthly limit on paid plans
- SogolyticsManaged Services (optional); Survey Panel Services; SMS invitations (included in Enterprise with limits)
Our recommendation
Match the tool to the job. For quick internal or feedback surveys, Google Forms, Tally or Zoho Survey will do the work, SurveyMonkey and Typeform suit teams that want polish and templates, and QuestionPro or Qualtrics fit research programs that need panels, regional hosting and compliance. Try a real survey on your shortlist before you commit. To keep the cost under control, check response caps, the number of seats and which analysis features sit on higher tiers.
Survey and Form Software: frequently asked questions
What is survey software?
Survey software lets teams create questionnaires, distribute them by link, email or embed, and analyze the responses. Tools range from simple form builders to research platforms with advanced logic, panels and statistical analysis.
What is the best survey software for small business?
Tally, Zoho Survey, Typeform and SurveyMonkey are strong fits. Tally has unlimited free forms, Zoho Survey allows 12,000 responses per year at a low price, Typeform suits polished lead capture, and SurveyMonkey offers templates for teams of three or more.
What is the best free survey tool?
Google Forms is free for any Google account, and Tally offers unlimited forms and submissions on its free plan. SurveyMonkey, Zoho Survey and QuestionPro also have free tiers, but they cap responses per survey or per account.
What is the difference between survey software and form builders?
Form builders focus on collecting entries such as sign-ups, orders and payments, while survey software focuses on questionnaires and analysis. The line is blurry, since tools like Tally and Typeform do both, but research platforms add panels and statistics.
How much does survey software cost?
Prices range from free to several hundred dollars per user per month. Typeform starts at $28 per month, SurveyMonkey at $30 per user per month for team plans, Alchemer at $55 per user per month, and QuestionPro's paid plans from $83 per user per month. Qualtrics and Sogolytics are quote-based.
What do survey and form software cost for a team of 20?
Calculated from published list prices: Google Forms: 20 x $7 x 12 = $1,680 per year on Business Starter; Tally: Flat Pro price: $290 per year billed annually ($29 x 12 = $348 monthly), unlimited team members; SurveyMonkey: 20 x $30 x 12 = $7,200/year (50,000 responses per year included); QuestionPro: $83 x 20 x 12 = $19,920 per year (Team Edition list price); Alchemer: Not available self-serve (max 3 users on Professional/Full Access; 20 users needs Platform quote). Collaborator only, 20 x $315 = $6,300/yr, but limits not published per user; Wufoo: $999 per year (Advanced plan includes 20 users). Tools that quote on request are not included.
Which survey and form software have a free plan or free trial?
Google Forms (free plan, free trial), Tally (free plan), Zoho Survey (free plan, free trial), SurveyMonkey (free plan), QuestionPro (free plan, free trial), Jotform Sign (free plan), Alchemer (free trial), Typeform (free plan), Formstack (free trial) and Wufoo (free plan), according to the vendors' sites on October 24, 2026.