Typeform review (2026): features, pros and cons, pricing
Form and survey builder with one-question-at-a-time layouts, sold in tiers capped by monthly responses and a handful of seats.
Verdict at a glance
Typeform is a form and survey builder known for showing one question at a time. Plans are tiered by monthly responses and a few seats, which suits marketing teams that value polish and ease of use over deep analysis.
Pros
- Easy, intuitive builder (G2 ease of use 9.3)
Cons
- Response allowances are shared across all forms in the account.
- Billing and cap complaints noted by one blog citing a low Trustpilot score (not confirmed by the vendor)
What is Typeform?
Form and survey builder with one-question-at-a-time layouts, sold in tiers capped by monthly responses and a handful of seats. It is built for small teams that want conversational forms and lead capture at 100 to 10,000 responses per month and marketing teams that value polish and ease of use over deep analysis. Typeform was founded in 2012 and is based in Barcelona, Spain.
Category: Survey and Form Software
Typeform key features
| Feature | What we found |
|---|---|
| Response limits per plan | Included monthly: Basic 100, Plus 1,000, Business 10,000, Talent 3,000, Growth Flow 10,000; with add-ons capped at 750, 2,500, 50,000, 7,500, 50,000. |
Typeform pricing
Typeform has a free plan and paid tiers priced per plan, not per user. Basic is $39 monthly or $28 yearly (100 responses, 1 user). Plus is $79 or $56 (1,000 responses, 3 users). Business is $129 or $91 (10,000 responses, 5 users). Talent is $169 or $119 (3,000 responses, 3 users), and Growth Flow is $379 or $266 (10,000 responses, 5 users). Enterprise is custom for 6 or more users. Contacts & Automations adds $25 a month for 2,400 actions or $75 for 12,000. The discount is shown as 30% on the toggle but up to 16% in the FAQ.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Basic | $39/mo monthly, $28/mo yearly | 100 responses/mo, 1 user | |
| Plus | $79/mo monthly, $56/mo yearly | 1,000 responses/mo, 3 users | |
| Business | $129/mo monthly, $91/mo yearly | 10,000 responses/mo, 5 users | |
| Talent | $169/mo monthly, $119/mo yearly | 3,000 responses/mo, 3 users | |
| Growth Flow | $379/mo monthly, $266/mo yearly | 10,000 responses/mo, 5 users | 14-day trial with credit card |
| Enterprise | Custom | 6+ users | SSO, activity log, organization viewer seats |
Pricing page shows a 'Save 30%' toggle but its FAQ says up to 16%, and its comparison table lists different figures than the plan cards (e.g. Basic $29/$25). Prices taken from plan cards on typeform.com/pricing?currency=USD.
Who Typeform is best for
Best for
- Small teams that want conversational forms and lead capture at 100 to 10,000 responses per month.
- Marketing teams that value polish and ease of use over deep analysis.
Not ideal for
- Companies needing SSO below an enterprise contract.
- Research teams needing panels or advanced statistical analysis.
Typeform alternatives
SurveyMonkeyTeams of 3 or more that need quick surveys with templates and AI analysis.
Jotform SignTeams already collecting data in Jotform forms.
QualtricsLarge organizations running CX, employee or academic research programs.
AlchemerTeams of up to 3 users wanting advanced research question types and statistics.
TallySmall teams and solo founders wanting unlimited free forms with logic and payments.
FormstackTeams that need forms feeding document generation and eSignature in one suite.
What Typeform really costs
- Per seat per month
- $18.20 (Business $91/mo yearly for 5 seats, derived)
- Billing
- Monthly and annual.
- Annual discount
- Toggle says 30%, FAQ says up to 16%.
- Renewal terms
- Cancellation effective end of prepaid period; no pausing.
Add-ons and extras to budget for
- Contacts & Automations 2,400 actions +$25/mo.
- Contacts & Automations 12,000 actions +$75/mo.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- Are there one-time costs for implementation, onboarding or data migration?
Is Typeform worth the price?
Typeform is good value for small teams that want polished conversational forms and lead capture at 100 to 10,000 responses a month. On Business, five seats at $91 a month works out to about $18.20 per seat. It gets expensive as soon as the team passes 5 people, because Enterprise is the only route, or when response volume nears the caps of 750 to 50,000 with add-ons. Prepaid plans cannot be paused.
Worth it if
- Small teams that want conversational forms and lead capture at 100 to 10,000 responses per month.
- Marketing teams that value polish and ease of use over deep analysis.
Look elsewhere if
- Companies needing SSO below an enterprise contract.
- Research teams needing panels or advanced statistical analysis.
Pricing details most reviews leave out
- Seats are fixed per plan (1, 3, 3, 5, 5) so a 20 person team has no self-serve path: Enterprise is required beyond 5 users.
- SSO and the organization activity log are Enterprise only.
- Prepaid subscriptions cannot be paused; cancellation takes effect at period end and forms may close to new responses.
- Contacts & Automations add-on costs $25/mo (2,400 actions) or $75/mo (12,000), excluded on Free/Basic.
Typeform compared
Our verdict on Typeform
Typeform is a form and survey builder with one-question-at-a-time layouts, and its pricing works differently from most SaaS: you pay for tiers capped by monthly responses and a fixed number of seats. Basic is $28 a month billed yearly for 100 responses and 1 user. Business is $91 a month yearly for 10,000 responses and 5 users. There is no per-seat path beyond that.
Once you need more than 5 users, Typeform requires an Enterprise contract at custom pricing, which also holds SSO and the activity log. Response allowances are shared across all forms in the account, and a Contacts & Automations add-on raises the bill further. G2 lists Typeform at 4.5 from 944 reviews. Size your response volume and headcount before you pick a tier.
Typeform FAQ
What is Typeform used for?
Typeform is a form and survey builder known for showing one question at a time. Plans are tiered by monthly responses and a few seats, which suits marketing teams that value polish and ease of use over deep analysis. It suits small teams that want conversational forms and lead capture at 100 to 10,000 responses per month.
Does Typeform have a free plan?
Yes, a free plan exists, and there is no free trial. The paid tiers start at Basic, $28 a month billed yearly.
How much does Typeform cost for 20 users?
There is no self-serve plan for 20 users. Seats are fixed at 1, 3, 3, 5 and 5 across the paid tiers, so a larger team needs an Enterprise contract at custom pricing.
Can I pause or cancel Typeform?
Prepaid subscriptions cannot be paused. Cancellation takes effect at the end of the prepaid period, and forms may close to new responses.
About Typeform
- Founded
- 2012.
- Headquarters
- Barcelona, Spain.
- Employees
- Over 250.
Listed in: Survey and Form Software
Sources
Every fact on this page comes from Typeform's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.