Tally review (2026): features, pros and cons, pricing
EU-built form builder with unlimited forms and submissions on the free plan and flat per-account paid tiers.
Verdict at a glance
Tally is an EU-built form builder with unlimited forms and submissions on the free plan. Conditional logic, payments and file uploads are included, and the Pro plan has a flat price with unlimited team members.
Pros
- Easy, intuitive form creation.
- Generous free plan.
Cons
- Some reviewers find paid plans costly.
What is Tally?
EU-built form builder with unlimited forms and submissions on the free plan and flat per-account paid tiers. It is built for small teams and solo founders wanting unlimited free forms with logic and payments and teams needing unlimited team members on a flat price. Tally is based in Europe (Tally BV).
Category: Survey and Form Software
Tally key features
| Feature | What we found |
|---|---|
| Question types and branching logic | Conditional logic, answer piping, signatures, file uploads, payments on the free plan. |
| Analysis and reporting | Drop-off analytics on Pro. |
| Response limits per plan | Unlimited forms and submissions on Free under fair use policy. |
| CRM and workflow integrations | Google Sheets, Notion, Airtable, Zapier, Make, webhooks free; Google Analytics, Meta Pixel on Pro. |
Tally pricing
Tally has three plans priced per account. Free is $0. Pro is $29 per month or $290 per year, and Business is $89 per month or $890 per year. Yearly billing works out to about two months free, roughly 17% off. The Tally pricing page shows euros, EUR 20 for Pro and EUR 65 for Business, so the dollar figures come from Tally's help page and third-party reviews, and checkout currency may depend on your location. No per-seat charge exists, and no add-ons are listed.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | account | Unlimited forms and submissions under fair use; conditional logic, signatures, file uploads, payments |
| Pro | $29/month or $290/year | account | EUR 20/month on the vendor page; removes branding, custom domains, unlimited team members, partial submissions, custom CSS |
| Business | $89/month or $890/year | account | EUR 65/month on the vendor page; data retention controls, email verification, 90-day version history |
The Tally pricing page shows EUR (Pro 20, Business 65; yearly 'two months off'). USD $29/$89 and $290/$890 are from Tally's help page and third-party reviews (jetadmin.io); checkout currency may depend on location.
Who Tally is best for
Best for
- Small teams and solo founders wanting unlimited free forms with logic and payments.
- Teams needing unlimited team members on a flat price.
Not ideal for
- Enterprises needing SSO, audit logs or published compliance certifications.
- Panel-based market research.
Tally alternatives
TypeformSmall teams that want conversational forms and lead capture at 100 to 10,000 responses per month.
Google FormsTeams already on Google Workspace needing quick internal surveys at no extra cost.
Jotform SignTeams already collecting data in Jotform forms.
FormstackTeams that need forms feeding document generation and eSignature in one suite.
Zoho SurveyTeams already on Zoho CRM or Zoho Recruit that want responses pushed into those apps.
AlchemerTeams of up to 3 users wanting advanced research question types and statistics.
What Tally really costs
- Billing
- Monthly and annual.
- Annual discount
- About 17% (two months free)
- 20 users per year
- Flat Pro price: $290 per year billed annually ($29 x 12 = $348 monthly), unlimited team members.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- Which features we need sit in add-ons or a higher plan, and what do they cost?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Tally worth the price?
Tally is excellent value for solo founders and small teams, because the free plan covers most form needs and Pro gives unlimited team members for one flat fee. It gets less attractive if you need data retention controls, which require Business at $89 per month, or if you need SSO, audit logs or published compliance certifications, which Tally does not list.
Worth it if
- Small teams and solo founders wanting unlimited free forms with logic and payments.
- Teams needing unlimited team members on a flat price.
Look elsewhere if
- Enterprises needing SSO, audit logs or published compliance certifications.
- Panel-based market research.
Pricing details most reviews leave out
- Paid plans are flat per account, so 20 users cost the same as 2 on Pro.
- Tally states it is made and hosted in the EU and is bootstrapped.
- Free plan limits are only described as fair use.
- Data retention controls need the Business plan.
Our verdict on Tally
Tally is an EU-built form builder whose free plan is the main cost story. Free includes unlimited forms and submissions under a fair use policy, plus conditional logic, signatures, file uploads and payments. Paid plans are flat per account, not per user, so Pro at $29 per month costs the same for 2 people or 20. That makes it one of the cheaper options once a team grows past a handful of people.
Pro removes Tally branding, adds custom domains, unlimited team members, partial submissions and custom CSS. Business is $89 per month and adds data retention controls, email verification and 90-day version history. Some reviewers find the paid plans costly relative to the free one, and the fair use limits are not defined in numbers, which is worth knowing before you build on the free plan.
Tally FAQ
What is Tally used for?
Tally is an EU-built form builder with unlimited forms and submissions on the free plan. Conditional logic, payments and file uploads are included, and the Pro plan has a flat price with unlimited team members. It suits small teams and solo founders wanting unlimited free forms with logic and payments.
Does Tally have a free plan?
Yes. Free includes unlimited forms and submissions under a fair use policy, conditional logic, signatures, file uploads and payments. The fair use limits are not given as numbers.
How much does Tally cost for 20 users?
Pro is a flat account price, so 20 users cost the same as 2: $290 per year billed annually, or $348 on monthly billing. Pro includes unlimited team members.
What do I get by upgrading from Pro to Business?
Business is $89 per month or $890 per year and adds data retention controls, email verification and 90-day version history. Pro already covers branding removal, custom domains and custom CSS.
About Tally
- Headquarters
- Europe (Tally BV)
- Funding or owner
- Bootstrapped.
Listed in: Survey and Form Software
Sources
Every fact on this page comes from Tally's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.