Wufoo review (2026): features, pros and cons, pricing
Online form builder owned by SurveyMonkey, sold in tiers capped by forms, monthly entries and a few user seats.
Verdict at a glance
Wufoo is an online form builder owned by SurveyMonkey, sold in tiers capped by forms, monthly entries and a few user seats. Paid plans support payments through Stripe, PayPal and others, and every plan includes unlimited reports.
Pros
- Easy to set up and build forms without code.
- Integrations, including via Zapier.
Cons
- Interface and product feel dated.
- Support is email only; spam submissions and low completion rates mentioned in one 2026 review.
What is Wufoo?
Online form builder owned by SurveyMonkey, sold in tiers capped by forms, monthly entries and a few user seats. It is built for small teams that need web forms with payments (Stripe, PayPal and others) on paid plans and teams that want entry-based pricing rather than per-seat pricing. Wufoo was founded in 2006.
Category: Survey and Form Software
Wufoo key features
| Feature | What we found |
|---|---|
| Analysis and reporting | Unlimited reports on all plans. |
| Response limits per plan | Entries per month: Free 100, Starter 1,000, Professional 5,000, Advanced 25,000, Ultimate 200,000; overage $0.05/entry on paid plans. |
| CRM and workflow integrations | Featured: Asana, Mailchimp, Salesforce, WordPress, DocuSign; payments via Stripe, Square, Authorize.Net, Braintree, Chargify, Freshbooks, PayPal, USAePay. |
Wufoo pricing
Wufoo prices by plan, with caps on forms, entries per month and users. Free is $0 for 5 forms, 100 entries and 1 user. Starter is $195 a year for 10 forms, 1,000 entries and 1 user. Professional is $399 a year for unlimited forms, 5,000 entries and 5 users. Advanced is $999 for 25,000 entries and 20 users, and Ultimate is $2,523 for 200,000 entries and 60 users. Paid plans charge $0.05 per entry over the limit. The page advertises a 25% annual saving, but a monthly price is not shown. Subscriptions auto-renew each billing cycle.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | 5 forms, 100 entries/mo, 1 user | Forms deactivate when the entry limit is exceeded; 100 API requests/day; no file storage |
| Starter | $16.25/mo equivalent, $195/year | 10 forms, 1,000 entries/mo, 1 user | 1GB storage; email support |
| Professional | $33.25/mo equivalent, $399/year | Unlimited forms, 5,000 entries/mo, 5 users | Payments, Google Analytics, field encryption, password protection start here |
| Advanced | $83.25/mo equivalent, $999/year | Unlimited forms, 25,000 entries/mo, 20 users | Priority support |
| Ultimate | $210.25/mo equivalent, $2,523/year | Unlimited forms, 200,000 entries/mo, 60 users | Priority support; 20GB storage |
Prices in USD from wufoo.com/pricing. The page advertises 'Save 25%' on annual billing but its listed annual totals equal 12 times the per-month figure, so the monthly-billing price could not be verified. Overage on paid plans: $0.05 per entry over the monthly limit.
Who Wufoo is best for
Best for
- Small teams that need web forms with payments (Stripe, PayPal and others) on paid plans.
- Teams that want entry-based pricing rather than per-seat pricing.
Not ideal for
- Buyers needing SSO or EU data residency (neither is published)
- Teams wanting modern design or deep survey analysis; reviewers call the product dated.
Wufoo alternatives
Jotform SignTeams already collecting data in Jotform forms.
TypeformSmall teams that want conversational forms and lead capture at 100 to 10,000 responses per month.
FormstackTeams that need forms feeding document generation and eSignature in one suite.
Google FormsTeams already on Google Workspace needing quick internal surveys at no extra cost.
SurveyMonkeyTeams of 3 or more that need quick surveys with templates and AI analysis.
AlchemerTeams of up to 3 users wanting advanced research question types and statistics.
What Wufoo really costs
- Per seat per month
- About $4.16 on Advanced ($999/year for up to 20 users, computed); Professional is $399/year for 5 users.
- Billing
- Annual list prices on pricing page; monthly price not confirmed by the vendor.
- Annual discount
- Page says 'Save 25%' but could not be verified from listed figures.
- 20 users per year
- $999 per year (Advanced plan includes 20 users)
- Renewal terms
- SurveyMonkey terms: subscription auto-renews each billing cycle unless auto-renewal is turned off; fee changes take effect only at end of current cycle with advance notice; fees non-refundable except as stated.
Add-ons and extras to budget for
- Overage $0.05 per entry above monthly limit on paid plans.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- Are there one-time costs for implementation, onboarding or data migration?
Is Wufoo worth the price?
Wufoo is good value for small teams that need web forms with payments and want to pay by entry volume rather than per seat. Advanced is especially cheap per user for a team of 20. It gets awkward when entries spike, since the free plan stops collecting and paid plans bill overage, and when you want modern design or deep survey analysis, which reviewers say the product lacks.
Worth it if
- Small teams that need web forms with payments (Stripe, PayPal and others) on paid plans.
- Teams that want entry-based pricing rather than per-seat pricing.
Look elsewhere if
- Buyers needing SSO or EU data residency (neither is published)
- Teams wanting modern design or deep survey analysis; reviewers call the product dated.
Pricing details most reviews leave out
- Billed by entries, not seats: Advanced ($999/yr) covers 20 users, so a 20-person team pays about $4.16 per user per month.
- Free and paid plans stop collecting or bill $0.05 per extra entry, so spikes in traffic matter.
- Payments, field encryption and password protection need Professional or higher.
- Wufoo terms are the SurveyMonkey terms of use: auto-renews each cycle, fees non-refundable except as stated.
Our verdict on Wufoo
Wufoo is an online form builder owned by SurveyMonkey, sold in tiers capped by forms, monthly entries and user seats. There is a free plan with 5 forms and 100 entries a month, and paid plans run from Starter at $195 a year to Ultimate at $2,523 a year. Pricing by entries rather than by seat is the main cost story.
That works in your favor with large teams. Advanced at $999 a year includes 20 users, about $4.16 per user per month. It works against you if traffic spikes: free forms deactivate at the entry limit, and paid plans bill $0.05 for each entry over the monthly limit. Reviewers call the product dated, so price it as a simple form tool.
Wufoo FAQ
What is Wufoo used for?
Wufoo is an online form builder owned by SurveyMonkey, sold in tiers capped by forms, monthly entries and a few user seats. Paid plans support payments through Stripe, PayPal and others, and every plan includes unlimited reports. It suits small teams that need web forms with payments (Stripe, PayPal and others) on paid plans.
Does Wufoo have a free plan?
Yes: 5 forms, 100 entries a month and 1 user. Forms deactivate when the entry limit is exceeded.
How much does Wufoo cost for 20 users?
The Advanced plan at $999 a year includes 20 users, which works out to about $4.16 per user per month.
What happens if I exceed my entry limit on Wufoo?
On paid plans, extra entries cost $0.05 each. On the Free plan, forms deactivate until the limit resets.
About Wufoo
- Founded
- 2006.
- Funding or owner
- Owned by SurveyMonkey.
Listed in: Survey and Form Software
Sources
Every fact on this page comes from Wufoo's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.