Zoho Survey review (2026): features, pros and cons, pricing
Survey builder from Zoho with a free tier, per-account plans and SSO only on the top Enterprise plan.
Verdict at a glance
Zoho Survey is a survey builder with a free tier and per-account plans rather than per-seat pricing. It suits teams already on Zoho CRM or Zoho Recruit, and small teams that need skip logic at a low price.
Pros
- Strong analytics and NPS/CSAT reporting for the price.
- Easy to use.
Cons
- Reporting feels basic next to dedicated research platforms.
- Some design options look dated.
What is Zoho Survey?
Survey builder from Zoho with a free tier, per-account plans and SSO only on the top Enterprise plan. It is built for teams already on Zoho CRM or Zoho Recruit that want responses pushed into those apps and small teams that need skip logic and a 12,000 responses per year cap at a low price. Zoho Survey is based in Chennai, India (Zoho Corporation).
Category: Survey and Form Software
Zoho Survey key features
| Feature | What we found |
|---|---|
| Question types and branching logic | Skip logic and random question selection from Basic; piping logic and custom variables from Pro. |
| Distribution channels | Email, link, embed, pop-up, social, offline collection; SMS from Plus. |
| Analysis and reporting | Customizable reports from Plus, sentiment analysis from Basic, XLS/CSV export, SPSS export on Pro. |
| Response limits per plan | Free 100 per survey; Basic 12,000 per year; Enterprise unlimited. |
| CRM and workflow integrations | Slack, Shopify, Zendesk, Eventbrite on Basic; Zoho CRM, Tableau, Google Sheets, Zapier, Zoho Recruit on Pro. |
| Panel and research features | Purchased responses available from Plus. |
Zoho Survey pricing
Zoho Survey has five plans: Free, Basic, Plus, Pro and Enterprise. Third-party sources list the annual-billing prices as about $7.42 to $7.50, $25, $35 and $75 per month for Basic through Enterprise, with monthly billing at $9, $35, $49 and $109 (not confirmed by the vendor). The vendor says annual billing saves about 30%. Pricing is per account, so extra people do not add seat fees. Costs rise through response limits: Free allows 100 per survey, Basic 12,000 per year, Enterprise unlimited. Purchased responses are an add-on with no published price.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | account | 3 active surveys, 10 questions and 100 responses per survey |
| Basic | about $7.42 to $7.50/month billed annually; $9/month monthly (third party) | account | 12,000 responses per year, unlimited questions, skip logic |
| Plus | $25/month billed annually; $35/month monthly (third party) | account | Unlimited surveys, SMS distribution, customizable reports |
| Pro | $35/month billed annually; $49/month monthly (third party) | account | 80+ languages, piping logic, white-label hosting, webhooks, SPSS export, Zoho CRM/Tableau/Zapier integrations |
| Enterprise | $75/month billed annually; $109/month monthly (third party) | account | 3 users, SAML SSO, audit logs, unlimited responses, premium support and onboarding |
Zoho's own pricing page shows prices by currency selector and location; USD amounts are not confirmed by the vendor. USD figures come from the Apple App Store listing and CostBench (costbench.com/software/survey-software/zoho-survey, Capterra) as of 2026-10-24; TechRadar quotes different numbers, so verify on zoho.com/survey/pricing.html. Vendor page states 'save 30%' for annual billing. Students get Plus free, teachers 50% off.
Who Zoho Survey is best for
Best for
- Teams already on Zoho CRM or Zoho Recruit that want responses pushed into those apps.
- Small teams that need skip logic and a 12,000 responses per year cap at a low price.
Not ideal for
- Market research that needs a bought respondent panel at scale.
- Buyers needing SSO without moving to the top Enterprise plan.
Zoho Survey alternatives
SurveyMonkeyTeams of 3 or more that need quick surveys with templates and AI analysis.
TypeformSmall teams that want conversational forms and lead capture at 100 to 10,000 responses per month.
Jotform SignTeams already collecting data in Jotform forms.
Google FormsTeams already on Google Workspace needing quick internal surveys at no extra cost.
QuestionProTeams needing data hosted in a specific region (US, Canada, EU, Australia, India, Middle East)
AlchemerTeams of up to 3 users wanting advanced research question types and statistics.
What Zoho Survey really costs
- Billing
- Monthly and annual.
- Annual discount
- About 30% vs monthly (vendor page)
Add-ons and extras to budget for
- Purchased responses (price not published)
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Zoho Survey worth the price?
Zoho Survey is good value for small teams that need skip logic and a 12,000 responses per year cap at a low price, and for teams on Zoho CRM or Zoho Recruit. Students get Plus free and teachers get 50% off. It gets expensive or awkward if you need SSO, since that forces the top plan, or if you need a bought respondent panel at scale for market research.
Worth it if
- Teams already on Zoho CRM or Zoho Recruit that want responses pushed into those apps.
- Small teams that need skip logic and a 12,000 responses per year cap at a low price.
Look elsewhere if
- Market research that needs a bought respondent panel at scale.
- Buyers needing SSO without moving to the top Enterprise plan.
Pricing details most reviews leave out
- Free plan caps each survey at 10 questions and 100 responses.
- Basic plan caps at 12,000 responses per year; unlimited responses only on Enterprise.
- SAML SSO, audit logs and user management are Enterprise only, and that plan includes just 3 users.
- Pricing is per account, so extra seats are not the cost driver.
- Students get Plus free and teachers 50% off.
Our verdict on Zoho Survey
Zoho Survey is priced per account tier, not per seat, so adding teammates is not what raises the bill. There is a free plan capped at 3 active surveys, 10 questions and 100 responses per survey. Paid plans run from Basic to Enterprise, and third-party sources put Basic at about $7.42 to $7.50 per month billed annually (not confirmed by the vendor).
The real cost drivers are response caps and the plan you need for specific features. Basic allows 12,000 responses per year, while unlimited responses only come with Enterprise, which third-party sources list at $75 per month billed annually. SAML SSO and audit logs are Enterprise only, and that plan includes just 3 users. Zoho's own page shows prices by currency selector and location.
Zoho Survey FAQ
What is Zoho Survey used for?
Zoho Survey is a survey builder with a free tier and per-account plans rather than per-seat pricing. It suits teams already on Zoho CRM or Zoho Recruit, and small teams that need skip logic at a low price. It suits teams already on Zoho CRM or Zoho Recruit that want responses pushed into those apps.
Does Zoho Survey have a free plan?
Yes. The Free plan allows 3 active surveys, with 10 questions and 100 responses per survey. Paid plans add more questions, skip logic and higher response limits.
How much does Zoho Survey cost per month?
Third-party sources put Basic at about $7.42 to $7.50 per month billed annually, Plus at $25, Pro at $35 and Enterprise at $75. These are not confirmed by the vendor, whose page shows prices by currency and location.
Is Zoho Survey priced per user?
No, it is priced per account tier. Extra teammates are not the cost driver, though Enterprise includes only 3 users. Response limits and feature tiers are what push you to a higher plan.
About Zoho Survey
- Headquarters
- Chennai, India (Zoho Corporation)
- Funding or owner
- Privately held by Zoho Corporation.
Listed in: Survey and Form Software
Sources
Every fact on this page comes from Zoho Survey's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.