Best CRM Software in 2026: 11 tools compared
Finding the best CRM software depends on how many people sell, where your email lives and how much process you want. This page compares eleven CRM tools, from free starter plans to enterprise platforms, and gives quick picks for small teams, inside-sales groups Microsoft and Google users, and larger sales organizations.
Each tool was compared on fit for team size, pipeline and automation features, email and calendar sync, reporting, mobile access and how openly the vendor publishes prices. Next to the feature overview, the page shows what each CRM really costs once tiers, add-ons and seat counts are included.
Top picks at a glance
- Best free plan
Zoho CRMZoho CRM is free for up to 3 users and includes workflows, standard reports and mobile apps, which is a lot to get without paying.
Free for up to 3 users; Standard $14/user/month billed annually - Best for a large app marketplace
HubSpot CRMHubSpot CRM starts free for up to 2 users and connects to more than 2,000 marketplace integrations, with paid Sales Hub tiers as the team grows.
Free for up to 2 users; Sales Hub Starter from 7 USD per seat per month - Best for visual deal pipelines
PipedrivePipedrive is built for small sales teams that work in a visual pipeline, with automations, sequences and full email sync arriving from the Growth tier.
$14/user/month billed annually (Lite) - Best for inside sales teams
CloseClose puts a power dialer, SMS and email sequences inside the CRM, which suits SDR and inside-sales teams that call and email at volume.
$9 per user/month (Solo) at the lower listed price, $19 at the higher; the vendor does not say which is monthly and which annual - Best flat price for tiny teams
Less Annoying CRMLess Annoying CRM sells one plan at $15 per user per month with every feature included, free phone and email support and no contracts.
$15/user/month - Best for enterprise customization
Salesforce Sales CloudSalesforce Sales Cloud offers six tiers, deep customization and a large app ecosystem, and pipeline management is its highest-scored area on G2.
Starter Suite $25/user/month; Pro Suite $100/user/month billed annually
What is CRM software?
CRM software, short for customer relationship management, keeps every contact, company and deal in one shared record instead of scattered spreadsheets and inboxes. Day to day, reps log calls and emails, move deals through pipeline stages, set follow-up tasks and check what is likely to close this quarter. Managers use the same data for forecasts and coaching. The core capabilities that define the category are contact and deal management, visual pipelines, email and calendar sync, task and sequence automation, reporting, and connections to accounting, marketing and support tools. Many products add marketing and service features on top.
CRM Software compared
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
| Zoho CRM | Best free plan. | Free for up to 3 users; Standard $14/user/month billed annually | Free plan, Free trial |
| HubSpot CRM | Best for a large app marketplace. | Free for up to 2 users; Sales Hub Starter from 7 USD per seat per month | Free plan |
| Pipedrive | Best for visual deal pipelines. | $14/user/month billed annually (Lite) | Free trial |
| Close | Best for inside sales teams. | $9 per user/month (Solo) at the lower listed price, $19 at the higher; the vendor does not say which is monthly and which annual | Free trial |
| Less Annoying CRM | Best flat price for tiny teams. | $15/user/month | Free trial |
| Salesforce Sales Cloud | Best for enterprise customization. | Starter Suite $25/user/month; Pro Suite $100/user/month billed annually | Free trial |
 Microsoft Dynamics 365 Sales | Organizations already standardized on Microsoft 365, Teams and Power Platform. | $65/user/month paid yearly (Sales Professional) | Free trial |
 monday CRM | Teams that want a customizable board-based CRM. | 12 per seat/month billed yearly (Basic) | Free trial |
 Freshsales | Small to mid-size teams wanting a cheap entry tier. | $9/user/month billed annually (Growth) | Free trial |
 Copper | Small teams that live in Gmail and Google Workspace. | $23 per user/month billed annually (Basic); $29 monthly | Free trial |
 Insightly | Small and mid-size teams that need CRM plus project tracking after a deal closes. | $29 per user/month billed annually (CRM Plus) | Free trial |
Prices as published by each vendor on October 24, 2026. "Contact sales" means the vendor publishes no price.
The 11 best CRM software in 2026
Best free plan
Zoho CRM
A low-cost, wide-feature CRM with a free 3-user plan and four paid editions priced per user.
Zoho CRM is a wide-feature, low-cost CRM with a free plan for 3 users and four paid editions. Workflows, standard reports and mobile apps come with Free, which makes it a strong fit for small businesses and existing Zoho users.
- Best for
- Small businesses that want a free start and cheap per-user editions.
- Company size
- Small to mid-size (62% of G2 reviewers are small business)
Key features
- Pipeline management
- Multiple pipelines from Standard; forecasting from Standard.
- Email and calendar integration
- Calendar integration from Standard; Slack/Zoom/Teams integration.
- Sales automation
- Workflows in Free; process management from Professional; approvals from Enterprise.
- Reporting and forecasting
- Standard reports in Free; unlimited reports from Professional.
Pros
- Low price for the feature set.
- Broad feature range and customization.
Cons
- Interface and setup can feel complex.
Pricing: Free for up to 3 users; Standard $14/user/month billed annually · Free plan, Free trial
Best for a large app marketplace
HubSpot CRM
Free-to-start CRM that grows into paid Sales Hub tiers with per-seat prices and mandatory onboarding fees at the top.
HubSpot CRM is free to start for up to 2 users and grows into paid Sales Hub tiers. It offers deal pipelines, sequences and more than 2,000 marketplace integrations, but the jump from Starter to Professional is large.
- Best for
- Teams starting free with up to 2 users.
- Company size
- SMB to enterprise.
Key features
- Pipeline management
- Deal pipelines, deal scoring.
- Email and calendar integration
- HubSpot Sales Extensions in Gmail and Outlook.
- Sales automation
- Multi-channel sequences.
- Reporting and forecasting
- Sales analytics and AI pipeline projections.
Cons
- Large price jump from Starter to Professional.
Pricing: Free for up to 2 users; Sales Hub Starter from 7 USD per seat per month · Free plan
Best for visual deal pipelines
Pipedrive
A pipeline-first CRM for small sales teams with four tiers, all cheaper when billed annually.
Pipedrive is a pipeline-first CRM for small sales teams, sold in four per-user tiers. The visual pipeline is available from Lite, while automations, sequences and full email sync arrive on Growth, and reviewers praise how easy it is to use.
- Best for
- Small sales teams that live in a visual deal pipeline.
- Company size
- Small teams.
Key features
- Pipeline management
- Core visual pipeline from Lite.
- Email and calendar integration
- Full email sync from Growth.
- Sales automation
- Automations and sequences from Growth.
Pros
- Easy, intuitive interface (about 574 G2 reviews mention it)
Cons
- Add-ons raise the real price above list.
- Limited depth in reporting and automation on lower tiers.
Pricing: $14/user/month billed annually (Lite) · Free trial
Best for inside sales teams
Close
Close is a sales CRM for inside-sales teams with a built-in dialer, SMS and email sequences.
Close is a sales CRM for inside-sales teams, with a built-in dialer plus SMS and email sequences. Pipelines come on every plan, while workflows, bulk email and the power dialer start on Growth, and calls and texts are billed by usage.
- Best for
- Inside-sales and SDR teams that call and email at volume.
- Company size
- Small and mid-size sales teams.
Key features
- Pipeline management
- Pipelines on all plans; workflows from Growth.
- Email and calendar integration
- 3 connected email accounts on Solo/Essentials, 10 on Growth/Scale.
- Sales automation
- Workflows, bulk email and power dialer from Growth.
- Reporting and forecasting
- Custom graph reporting on Scale.
Best for
- Inside-sales and SDR teams that call and email at volume.
- Small teams wanting calling built into the CRM.
Not ideal for
- Teams needing SAML SSO (only Google SSO listed)
- Buyers who dislike usage-based calling costs.
Pricing: $9 per user/month (Solo) at the lower listed price, $19 at the higher; the vendor does not say which is monthly and which annual · Free trial
Best flat price for tiny teams
Less Annoying CRM
A single-plan CRM at $15 per user per month with all features, free phone and email support, and no contracts.
Less Annoying CRM is a single-plan CRM for very small teams, priced at $15 per user per month with all features. It offers unlimited pipelines, email logging and mobile access, but reviewers find reporting and automation limited.
- Best for
- Very small teams that want one flat price and no feature tiers.
- Company size
- Small teams.
Key features
- Pipeline management
- Unlimited pipelines and custom fields.
- Email and calendar integration
- Email logging included.
- Sales automation
- Task management; limited automation per G2 complaints.
- Reporting and forecasting
- Limited reporting per G2 complaints.
Pros
- Affordable and easy to use (G2 ease of use about 9.8)
- Support quality rated very high.
Cons
- Limited reporting and automation.
- Missing features and integrations for bigger businesses.
Pricing: $15/user/month · Free trial
Best for enterprise customization
Salesforce Sales Cloud
The market-leading enterprise CRM, sold in six per-user tiers from a $25 Starter Suite to a $550 Max edition.
Salesforce Sales Cloud is the market-leading enterprise CRM, offered in six per-user tiers. It stands out for pipeline depth, customization and a huge app ecosystem, and it can bundle Slack and Tableau from the Core tier.
- Best for
- Mid-size and large sales orgs that need deep customization, forecasting and a huge app ecosystem.
- Company size
- Varies by deployment.
Key features
- Pipeline management
- Opportunity and pipeline management is G2's highest-scored area (about 8.7 to 9.0)
- Integrations and marketplace
- AgentExchange marketplace access from Pro Suite; Web Services API costs an extra $25/user/month.
Pros
- Very strong pipeline and opportunity management.
- Broad integration and customization options.
Cons
- Support and ease of use score lower than rivals on G2.
- Costs climb quickly once AI, API and support add-ons are included.
Pricing: Starter Suite $25/user/month; Pro Suite $100/user/month billed annually · Free trial
Salesforce Sales Cloud pricing and review Salesforce Sales Cloud alternatives
Microsoft Dynamics 365 Sales
Microsoft's CRM sold per user in Professional, Enterprise and Premium tiers, tied to Dataverse, Teams and Copilot.
Microsoft Dynamics 365 Sales is a per-user CRM tied closely to Microsoft 365, Teams, Power Platform and Copilot. It brings sequences, AI agents and Power BI dashboards, and it fits mid-size to enterprise organizations best.
- Best for
- Organizations already standardized on Microsoft 365, Teams and Power Platform.
- Company size
- Mid-size to enterprise.
Key features
- Pipeline management
- Lead-to-cash sales process, forecasting and quota tracking in Enterprise.
- Email and calendar integration
- Outlook app and enhanced email; Teams integration.
- Sales automation
- Sequences, sales accelerator, Sales Qualification and Opportunity agents.
- Reporting and forecasting
- Power BI embedded dashboards; predictive forecasting in Premium.
Pros
- Tight fit with the Microsoft stack.
Cons
- Time-consuming setup and customization.
- Cluttered interface and slow performance.
Pricing: $65/user/month paid yearly (Sales Professional) · Free trial
monday CRM
A work-management-style CRM with four tiers whose limits (contacts, automations, dashboards) rise with each plan.
monday CRM is a board-based CRM that grows out of the monday.com work management tool, sold in four tiers. Limits on automations, dashboards and contacts rise with each plan, and plans start from 3 users.
- Best for
- Teams that want a customizable board-based CRM.
- Company size
- Small to mid-size; over 40 users needs a quote.
Key features
- Pipeline management
- Board-based pipelines; limits rise by plan.
- Sales automation
- 250 automations/month on Standard, 25K on Pro.
- Reporting and forecasting
- 1 dashboard Basic, 5 Standard, 50 Pro, unlimited Ultimate.
- Mobile app
- IOS/Android apps from Standard.
Pros
- Easy customization.
- Efficient workflow handling.
Cons
- Gets expensive when add-ons are needed.
- Steep learning curve for new users.
- Missing features.
Pricing: 12 per seat/month billed yearly (Basic) · Free trial
Freshsales
Freshworks' sales CRM with three tiers from $9 per user, reserving audit logs and field-level permissions for the top tier.
Freshsales is the sales CRM from Freshworks, sold in three tiers with a low entry price. It suits small and mid-size teams and anyone already running Freshdesk or other Freshworks products, though audit logs wait for the Enterprise tier.
- Best for
- Small to mid-size teams wanting a cheap entry tier.
- Company size
- Startups through mid-large businesses.
Key features
- Pipeline management
- Kanban view on Growth.
- Sales automation
- Basic workflows on Growth; sales sequences from Pro.
- Reporting and forecasting
- Forecasting insights on Enterprise only.
Pros
- Responsive customer support (about 50 G2 mentions)
- Ease of use.
Cons
- Limited features and reporting or automation gaps (about 32 G2 mentions of limited features)
Pricing: $9/user/month billed annually (Growth) · Free trial
Copper
Copper is a CRM built around Google Workspace that logs Gmail and Calendar activity into contacts and deals.
Copper is a CRM built around Google Workspace that logs Gmail and Calendar activity into contacts and deals. It is easy to learn and fits small teams that live in Gmail, but some reviewers find it too simple.
- Best for
- Small teams that live in Gmail and Google Workspace.
- Company size
- Small business (about 79% of G2 reviews are small-business)
Key features
- Pipeline management
- Pipelines on all plans; task automation on Basic, workflow automation from Professional.
- Email and calendar integration
- Built around Gmail and Google Workspace; reviewers report occasional sync mismatches.
- Sales automation
- Task automation on Basic, workflow automation from Professional, email series on Business.
- Reporting and forecasting
- Reporting from Professional, custom reports on Business.
Pros
- Fits tightly into Gmail and Google Workspace.
- Easy to learn.
Cons
- Seen as too simple, missing features.
- Gmail sync sometimes links email to the wrong opportunity or fails.
Pricing: $23 per user/month billed annually (Basic); $29 monthly · Free trial
Insightly
Insightly is a CRM with built-in project management, sold with optional marketing, service and integration products.
Insightly combines a CRM with project management, so a team can keep working on delivery after a deal closes. Optional marketing, service and integration products are sold separately, and plans are billed annually.
- Best for
- Small and mid-size teams that need CRM plus project tracking after a deal closes.
- Company size
- Small business (about 73% of G2 reviews)
Key features
- Pipeline management
- Lead, contact and opportunity management with project management on every CRM plan.
- Sales automation
- Lead routing and workflow automation from Professional.
- Reporting and forecasting
- Advanced reports and prebuilt dashboards from Plus.
- Integrations and marketplace
- AppConnect integration platform sold separately from $249/month for 25,000 tasks.
Pros
- Combined CRM and project management.
Cons
- Not confirmed by the vendor from sources opened.
Pricing: $29 per user/month billed annually (CRM Plus) · Free trial
How to choose the best CRM software
The right CRM software is the one your reps will actually update. Start with team size and how your sales process works, then check how deals are tracked, whether email and calendar activity is logged on its own, and which automations and reports you need. Finally, confirm that the CRM connects to the accounting, marketing and support tools you already use, and that the plan you need is the one you can afford.
Pipeline management
Pipeline management is how a CRM shows where each deal stands. Good tools offer visual stages, multiple pipelines, deal scoring and forecasting so managers can see what will close. Weak tools only list contacts and leave stage tracking to spreadsheets. Check which tier unlocks multiple pipelines or forecasting, since that is often a paid step up.
- Zoho CRM: Multiple pipelines from Standard; forecasting from Standard.
- HubSpot CRM: Deal pipelines, deal scoring.
- Pipedrive: Core visual pipeline from Lite.
- Close: Pipelines on all plans; workflows from Growth.
- Less Annoying CRM: Unlimited pipelines and custom fields.
Email and calendar integration
This criterion covers how well the CRM logs Gmail or Outlook threads and calendar events without manual entry. Strong tools sync email both ways and attach messages to the right contact and deal. Weak sync links mail to the wrong opportunity or fails, and then reps stop trusting the data. Check whether full sync is on the plan you are considering.
- Zoho CRM: Calendar integration from Standard; Slack/Zoom/Teams integration.
- HubSpot CRM: HubSpot Sales Extensions in Gmail and Outlook.
- Pipedrive: Full email sync from Growth.
- Close: 3 connected email accounts on Solo/Essentials, 10 on Growth/Scale.
- Less Annoying CRM: Email logging included.
Sales automation
Sales automation handles repetitive work such as follow-up tasks, email sequences and lead routing. Basic workflows are common, while sequences, approvals and process management are usually reserved for higher tiers. Strong tools let a rep set a cadence once and have the CRM keep it going. Automation is often where cheaper plans stop.
- Zoho CRM: Workflows in Free; process management from Professional; approvals from Enterprise.
- HubSpot CRM: Multi-channel sequences.
- Pipedrive: Automations and sequences from Growth.
- Close: Workflows, bulk email and power dialer from Growth.
- Less Annoying CRM: Task management; limited automation per G2 complaints.
Reporting and forecasting
Reporting turns logged activity into pipeline, revenue and forecast views that managers can use without exporting data. Strong tools offer custom dashboards, forecasting and unlimited reports, while weaker ones give a handful of standard reports. Look at how many dashboards and reports each tier allows, because limits rise with the plan.
- Zoho CRM: Standard reports in Free; unlimited reports from Professional.
- HubSpot CRM: Sales analytics and AI pipeline projections.
- Close: Custom graph reporting on Scale.
- Less Annoying CRM: Limited reporting per G2 complaints.
- Microsoft Dynamics 365 Sales: Power BI embedded dashboards; predictive forecasting in Premium.
Mobile app
A mobile app matters for field reps and remote sellers who update deals between meetings. Good apps let a user view contacts, log calls and move deals on iOS and Android. Some vendors include the app on every plan, including free ones, while others only offer it from a mid-level tier.
- Zoho CRM: Mobile apps included, including Free.
- HubSpot CRM: IOS and Android.
- Less Annoying CRM: Mobile access included.
- Microsoft Dynamics 365 Sales: IOS and Android Sales mobile app.
- monday CRM: IOS/Android apps from Standard.
Integrations and marketplace
Integrations connect the CRM to accounting, marketing, support and communication tools so data is entered once. Strong platforms have a large marketplace and an open API. Check whether the API or marketplace access is included in your tier, since some vendors charge extra for API access.
- HubSpot CRM: 2,000+ marketplace integrations.
- Salesforce Sales Cloud: AgentExchange marketplace access from Pro Suite; Web Services API costs an extra $25/user/month.
- Microsoft Dynamics 365 Sales: LinkedIn Sales Navigator, Teams, ZoomInfo, softphone, Power Platform.
- Copper: Google Workspace, Okta SSO listed; marketplace size not confirmed by the vendor.
- Insightly: AppConnect integration platform sold separately from $249/month for 25,000 tasks.
Pricing model and free tier
CRM pricing is usually per user per month, with tiers that lock automation, reporting and permissions behind higher plans. Free plans exist but cap the number of users. Annual billing is often much cheaper than monthly, and add-ons and onboarding fees can lift the real price well above the list price, especially past 10 seats.
- Zoho CRM: Free for 3 users, then four per-user editions with annual discount.
- HubSpot CRM: Per seat, free tier up to 2 users, onboarding fees on Pro and Enterprise.
- Pipedrive: Four per-user tiers; monthly billing costs 40 to 70% more than annual on lower tiers.
- Close: Per user plus usage for calls and SMS.
- Less Annoying CRM: One plan, $15 per user per month, no tiers.
Target company size
Some CRMs are made for solo users and small teams, while others are built for large sales organizations with admins and complex rules. A simple tool can feel limiting as a team grows, and an enterprise platform can be slow to set up for five people. Match the tool to your team now and to where it will be in a year or two.
- Zoho CRM: Small to mid-size (62% of G2 reviewers are small business)
- HubSpot CRM: SMB to enterprise.
- Pipedrive: Small teams.
- Close: Small and mid-size sales teams.
- Less Annoying CRM: Small teams.
What CRM software really costs
Features decide the shortlist; the bill decides whether it stays affordable as the team grows. The numbers below come from each vendor's published plans: entry prices, how far plans climb, what single sign-on costs extra and which fees sit on top.
- Median entry price
- $17.5
- Publish their prices
- 11 of 11
- Free plans
- 2 of 11
- Biggest price climb
- 22x
per user per month, cheapest paid plan of each tool
every vendor shows a price
Zoho CRM and HubSpot CRM
Salesforce Sales Cloud, $25 to $550
What CRM software costs per year for your size
For 20 users on the cheapest plan that fits, Freshsales costs $2,160 a year and Microsoft Dynamics 365 Sales $15,600. Pick your own size: the order changes because free plans end, plans have user caps and per-user prices multiply differently.
| # | Tool | Plan and price basis | Per year |
|---|---|---|---|
| 1 | Freshsales | Growth$9 per user per month | $2,160 |
| 2 | Zoho CRM | Standard$14 per user per month | $3,360 |
| 3 | Pipedrive | Lite$14 per user per month | $3,360 |
| 4 | Less Annoying CRM | Everything included$15 per user per month | $3,600 |
| 5 | HubSpot CRM | Starter$20 per user per month | $4,800 |
| 6 | Copper | Basic$23 per user per month | $5,520 |
| 7 | Salesforce Sales Cloud | Starter Suite$25 per user per month | $6,000 |
| 8 | Insightly | Plus$29 per user per month | $6,960 |
| 9 | Close | Essentials$35 per user per month | $8,400 |
| 10 | Microsoft Dynamics 365 Sales | Sales Professional$65 per user per month | $15,600 |
List prices per month as published on October 24, 2026, billed annually where the vendor shows both, promotions excluded. Full feature plan adds one-time onboarding fees in year one. Not in the calculation: monday CRM (quote only, another pricing unit or a plan that does not fit this size).
How far each price can climb
The entry price is rarely what you pay once the team needs more. Each line runs from a tool's cheapest paid plan to its most expensive published plan. Salesforce Sales Cloud grows 22x from $25 to $550, Close 15.4x, while Less Annoying CRM sells a single paid plan.
- Salesforce Sales CloudStarter Suite $25 to Max $550 per user per month22x
- CloseSolo $9 to Scale $139 per user per month15.4x
- HubSpot CRMStarter $20 to Enterprise $150 per user per month7.5x
- FreshsalesGrowth $9 to Enterprise $59 per user per month6.6x
- PipedriveLite $14 to Ultimate $79 per user per month5.6x
- CopperBasic $23 to Business $99 per user per month4.3x
- Zoho CRMStandard $14 to Ultimate $52 per user per month3.7x
- InsightlyPlus $29 to Enterprise $99 per user per month3.4x
- Microsoft Dynamics 365 SalesSales Professional $65 to Sales Premium $150 per user per month2.3x
Published plan prices only; quote-only plans are not on the scale. The scale is logarithmic so cheap and expensive tools fit on one line.
The price of single sign-on
If IT requires SAML single sign-on, the plan that includes it sets your real price, not the entry plan. 1 of the 2 tools that say where SSO sits charge more for it; 6 of 11 publish nothing about SSO, so ask before you budget.
- Salesforce Sales Cloud+$0SAML SSO on every plan.
- Insightly+$70per user per month: SAML SSO needs Enterprise ($99) instead of Plus ($29), $16,800 a year for 20 users.
How CRM pricing works
CRM pricing is simple on the surface and layered underneath. The per-user monthly number is only the first line of the invoice. Feature tiers, add-on products, usage-based fees and implementation services all sit behind it, and annual billing often hides the true monthly cost. The points below cover the cost traps that show up most often in this category, so you can build an honest total before you sign.
Per-user tiers with feature gates
All the tools in this list charge per user, but the features you need are spread across tiers. Salesforce shows a 25 dollar Starter Suite and a 100 dollar Pro Suite, and Freshsales keeps audit logs for its top tier. Price the tier that has your must-haves.
Annual-only commitments
Several vendors show low prices that assume annual billing, and some tiers cannot be bought monthly at all. Salesforce Pro Suite and above are annual only. If your headcount may shrink, an annual contract locks in seats you cannot drop.
Usage-based calling and messaging
Close builds calling into the CRM, but Call Assistant costs 50 dollars per month per organization plus 0.02 dollars per minute, and calling and SMS are billed at cost. High-volume inside sales teams should model minutes, not just seats.
Onboarding and integration fees
HubSpot lists onboarding at 1,500 dollars on Professional and 3,500 on Enterprise, and Insightly lists guided onboarding at 1,500 dollars. These one-time fees are easy to miss and can equal months of seat cost for a small team.
AI and premium add-ons
Salesforce lists Agentforce for Sales from 125 dollars per user per month and Revenue Intelligence from 220 dollars. Freshsales prices its AI agent per 100 sessions. Treat AI features as a second subscription, not a free upgrade.
Costs that are easy to miss
Add-ons, usage fees and premium modules often decide the real bill. These are the paid extras the vendors list themselves.
- Zoho CRMTeam User licenses $9 annual / $11 monthly (third-party); Extra emails on CRM Plus Enterprise; Extra visitor tracking limits
- HubSpot CRMOnboarding $1,500 (Pro) or $3,500 (Enterprise); HubSpot Credits
- PipedriveLeadBooster about $32.50/month on Lite and Growth; Smart Docs about $32.50/month on Lite and Growth
- CloseCall Assistant $50/month per org plus $0.02/min; Additional organizations $50/month; Phone numbers from about $1/month
- Salesforce Sales CloudAgentforce for Sales from $125/user/month; Revenue Intelligence from $220/user/month; Sales Programs from $100/user/month
- Microsoft Dynamics 365 SalesCopilot Credits (pre-purchase or pay-as-you-go, billed via Azure); LinkedIn Sales Navigator (inside Relationship Sales)
- monday CRMAI versions (Standard AI, Pro AI, Ultimate AI) with credits, price not stated
- FreshsalesBranded documents $19/user/month; Freddy AI Agent $49 per 100 sessions
Our recommendation
Pick the CRM that matches your team size first, then the one whose email sync, automation and reporting cover how your reps really sell. Small teams can start with a free or flat-price plan, and larger teams should test the tiers that unlock the features they need. To keep costs under control, price the exact tier you need for your seat count, check which features are add-ons, and compare annual and monthly billing before you commit.
CRM Software: frequently asked questions
What is CRM software?
CRM software stores contacts, companies and deals in one place and tracks every interaction from first lead to closed sale. Sales teams use it to manage pipelines, follow-ups and forecasts. Many tools also add email, marketing and service features.
What is the best CRM for a small business?
Small businesses often do well with Zoho CRM, Pipedrive, Less Annoying CRM or Copper, which are made for small teams. Zoho CRM has a free plan, Pipedrive centers on a visual pipeline, Less Annoying CRM has one flat plan, and Copper works inside Gmail and Google Workspace.
What is the best free CRM?
Zoho CRM is free for up to 3 users and includes workflows, standard reports and mobile apps. HubSpot CRM is free for up to 2 users and adds a large app marketplace. Both offer paid plans once you outgrow the free tier.
What features should a CRM have?
Look for contact and deal management, a visual pipeline, email and calendar sync, task and sequence automation, reporting and forecasting, a mobile app and integrations with the tools you already use. Which of these you need decides which tier you should buy.
How much does CRM software cost per user?
Published entry prices in this comparison range from about $7 to $65 per user per month, and several vendors lower the price with annual billing. Automation, reporting and permissions often sit in higher tiers, so the plan you need may cost more than the entry price.
What do CRM software cost for a team of 20?
Calculated from published list prices: Zoho CRM: Professional annual: 20 x $23 x 12 = $5,520/year (Standard: 20 x $14 x 12 = $3,360/year); USD from third-party summary; HubSpot CRM: 20 x $90 x 12 = $21,600 per year plus $1,500 one-time onboarding; Pipedrive: Growth annual: 20 x $39 x 12 = $9,360/year (Lite: $3,360/year); Close: 20 x $99 x 12 = $23,760 per year on Growth at the lower listed price, excluding calling usage; Less Annoying CRM: 20 x $15 x 12 = $3,600/year; Salesforce Sales Cloud: Pro Suite: 20 x $100 x 12 = $24,000/year (Starter Suite: 20 x $25 x 12 = $6,000/year). Tools that quote on request are not included.
Which CRM software have a free plan or free trial?
Zoho CRM (free plan, free trial), HubSpot CRM (free plan), Pipedrive (free trial), Close (free trial), Less Annoying CRM (free trial), Salesforce Sales Cloud (free trial), Microsoft Dynamics 365 Sales (free trial), monday CRM (free trial), Freshsales (free trial), Copper (free trial) and Insightly (free trial), according to the vendors' sites on October 24, 2026.