Moosend review (2026): features, pros and cons, pricing
Low-cost email marketing and automation tool priced by subscriber count.
Verdict at a glance
Moosend is a low-cost email automation tool priced by subscriber count from 500 to 1,000,000. Reviewers praise its support and ease of use, though it lacks lead scoring and deep CRM sync for B2B work.
Pros
- Support quality and responsiveness.
- Ease of use.
Cons
- Sender verification friction.
- Bugs in white-label setups.
What is Moosend?
Low-cost email marketing and automation tool priced by subscriber count. It is built for small teams wanting email automation at low cost and newsletter and ecommerce senders. Moosend is based in Athens, Greece.
Category: Marketing Automation Software
Moosend key features
| Feature | What we found |
|---|---|
| Workflow and journey builder | Automation workflows (vendor claim; details not published) |
| Email and multichannel campaigns | Email; transactional email as add-on. |
Moosend pricing
Moosend prices Pro by subscriber count, in tiers from 500 to 1,000,000, and the vendor page shows no dollar amounts. Third-party sources put Pro at about $9 a month for 500 subscribers, about $7 on annual billing, and $88 to $100 at 10,000. Annual billing is 20% off and biannual 15%, with nonprofits getting 25% more. Add-ons include a dedicated IP, transactional emails, more team members, and SSO and SAML on Moosend+. Pay-as-you-go credits start at $350 for 350,000 emails.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Pro | Not published by the vendor | by subscribers | 5 team members |
| Moosend+ | Contact | custom | Pro plus Enterprise add-ons chosen |
| Enterprise | Quote | custom | Account manager, priority support |
The vendor page shows no dollar amounts. Third-party sources put Pro at $9/month for 500 subscribers monthly, about $7 annual, $88 to $100 at 10,000 (emailvendorselection.com and others). Biannual 15% off, annual 20% off, nonprofits extra 25%. 30-day trial up to 1,000 contacts. Pay-as-you-go credits: 350,000 for $350.
Who Moosend is best for
Best for
- Small teams wanting email automation at low cost.
- Newsletter and ecommerce senders.
Not ideal for
- B2B teams needing lead scoring and deep CRM sync.
- Buyers needing clear SSO and multi-user controls below Enterprise.
Moosend alternatives
MailchimpSmall lists that start free and grow into paid tiers.
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.
OmnisendEcommerce stores on Shopify, WooCommerce or BigCommerce.
GetResponseSmall teams that want email plus automation and landing pages in one plan.
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.
What Moosend really costs
- Billing
- Monthly and annual.
- Annual discount
- 20% on annual, 15% on biannual (vendor page)
Add-ons and extras to budget for
- Dedicated IP.
- Transactional emails.
- More team members.
- SSO and SAML (Moosend+)
- Pay-as-you-go credits from $350 per 350,000.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Moosend worth the price?
Moosend is good value for small teams wanting email automation at low cost, and for newsletter and ecommerce senders. The bill grows with your list, and add-ons stack on top. It gets awkward for B2B teams needing lead scoring and deep CRM sync, and for buyers who need SSO and multi-user controls, which sit above Pro.
Worth it if
- Small teams wanting email automation at low cost.
- Newsletter and ecommerce senders.
Look elsewhere if
- B2B teams needing lead scoring and deep CRM sync.
- Buyers needing clear SSO and multi-user controls below Enterprise.
Pricing details most reviews leave out
- Constant Contact bought Moosend from Sitecore in June 2025; Sitecore Send continues on Moosend technology.
- SSO and SAML is an add-on for Moosend+ and an Enterprise feature.
- Annual billing is 20% off, biannual 15%.
- Pay-as-you-go email credits never expire.
Our verdict on Moosend
Moosend was acquired by Constant Contact from Sitecore, announced June 6, 2025, and its pricing page now calls it a Constant Contact company. It is a low-cost email marketing and automation tool priced by subscriber count. The vendor page shows no dollar amounts for Pro, so the figures we found are third-party: about $9 a month for 500 subscribers. Pay-as-you-go credits are also sold.
Third-party sources also put annual billing near $7 a month at that size and $88 to $100 at 10,000 subscribers. Treat these as estimates the vendor has not confirmed. The vendor does publish discounts: 20% for annual billing, 15% for biannual and an extra 25% for nonprofits. There is no free plan, but there is a 30-day trial up to 1,000 contacts.
Moosend FAQ
What is Moosend used for?
Moosend is a low-cost email automation tool priced by subscriber count from 500 to 1,000,000. Reviewers praise its support and ease of use, though it lacks lead scoring and deep CRM sync for B2B work. It suits small teams wanting email automation at low cost.
Does Moosend have a free plan?
No free plan is listed. There is a 30-day trial up to 1,000 contacts.
How much does Moosend cost?
The vendor page shows no dollar amounts for Pro. Third-party sources put it at about $9 a month for 500 subscribers, which Moosend has not confirmed.
Does annual billing save money?
Yes. Moosend lists 20% off for annual billing and 15% off for biannual, with an extra 25% for nonprofits.
About Moosend
- Headquarters
- Athens, Greece.
- Funding or owner
- Acquired by Constant Contact (2025); previously Sitecore (2022)
Listed in: Marketing Automation Software
Sources
Every fact on this page comes from Moosend's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.