Brevo vs Mailchimp (2026): features, pricing and which to choose
Brevo and Mailchimp compared on what they do, who they suit, their key features, pros and cons, and what each costs for your team, with every fact checked on October 24, 2026.
Brevo or Mailchimp: the short answer
Choose Mailchimp if
- Small lists that start free and grow into paid tiers.
What are Brevo and Mailchimp?
Brevo
An email, SMS and CRM platform, formerly known as Sendinblue. It offers Free, Starter, Standard, Professional and Enterprise plans, so teams can start free and add channels as they grow.
Mailchimp
An Intuit-owned email platform with a free tier for 250 contacts and contact-based paid plans from $13 per month. It suits small lists that start free and move to paid tiers as they grow.
Brevo vs Mailchimp: features compared
| Brevo | Mailchimp | |
|---|---|---|
| What it is | Email, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans. | Intuit-owned email marketing platform with a 250-contact free tier and contact-based paid plans. |
| Best for | Small lists that start free and grow into paid tiers. | |
| Automation workflows | Not published | Free: none; Essentials: up to 4 steps per flow; Standard and Premium: up to 200 flow points. |
| Workflow and journey builder | Not published | Standard and Premium: up to 200 flow points. |
| Reporting and attribution | Not published | Custom reports on Standard and up. |
| Free plan or trial | Free plan | Free plan, Free trial |
| Starting price | Free (price of paid plans not confirmed by the vendor) | Free; paid from $13/month (Essentials) |
| G2 rating | 4.5 (2,675 reviews) | 4.3 (12,866 reviews) |
Brevo vs Mailchimp pricing
Brevo starts at Free (price of paid plans not confirmed by the vendor) and Mailchimp at Free; paid from $13/month (Essentials). The pricing bases differ, so compare the full quote for your team rather than the entry price.
| Brevo | Mailchimp | |
|---|---|---|
| Pricing model | per send volume | per contact tier |
| Billing | Not published | Monthly; discounted 12-month rate shown. |
| Add-ons | Not published | SMS add-on; Pay-as-you-go option for infrequent senders. |
Differences most comparisons miss
Worth knowing about Brevo
- Five tiers: Free, Starter, Standard, Professional, Enterprise.
Worth knowing about Mailchimp
- Enterprise SSO only on Premium.
- Premium includes four onboarding sessions and a dedicated specialist; Standard one session.
- Free plan has no role-based access and no automation.
- Annual billing on Standard and Premium over 10,000 contacts requires contacting sales.
Brevo vs Mailchimp: frequently asked questions
Which is better, Brevo or Mailchimp?
It depends on the team. Brevo is the stronger pick for email, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans, while Mailchimp suits small lists that start free and grow into paid tiers. Compare the feature rows above against your must-haves before you look at price.
Do Brevo and Mailchimp support SAML single sign-on?
Brevo: not stated on its public pages. Mailchimp: premium only (Enterprise SSO). Confirm the plan in writing before you compare prices.
Can I try Brevo and Mailchimp for free?
Brevo: free plan. Mailchimp: free plan, free trial.
Sources
Both columns use the same sources: vendor pricing and product pages, documentation, G2 and company records, checked on October 24, 2026. Full source lists are on the Brevo and Mailchimp reviews.