SimplyBook.me review (2026): features, pros and cons, pricing
Booking system for service businesses that prices by bookings and providers rather than by seat, with a free tier of 50 bookings.
Verdict at a glance
SimplyBook.me is a booking system for service businesses that prices by bookings and providers instead of seats, with a free tier of 50 bookings. It stands out for quick setup, many switch-on features, deposits, and SAML SSO on the Standard plan.
Pros
- Easy and quick setup.
- Many optional custom features to switch on.
Cons
- Manual configuration has a learning curve.
- Time zone confusion reported for virtual consultations.
What is SimplyBook.me?
Booking system for service businesses that prices by bookings and providers rather than by seat, with a free tier of 50 bookings. It is built for small service businesses that need payments, deposits and a branded client app and teams that want SAML SSO without an enterprise contract (Standard plan). SimplyBook.me was founded in 2009 and is based in Cyprus (Latka); project started in Iceland.
Category: Appointment Scheduling Software
SimplyBook.me key features
| Feature | What we found |
|---|---|
| Reminders and no-show reduction | SMS, WhatsApp credits sold separately (100 credits for $8) |
| Payments and deposits | Payments, deposits and tips from Basic; refunds and payment links on Premium; no platform transaction fees. |
| Branding and website embedding | Booking website, widget and WordPress widget on Free; white label footer on Premium, full white label on Enterprise. |
| CRM and video integrations | QuickBooks, FreshBooks, Xero on Premium; CRM/video integrations not confirmed by the vendor. |
SimplyBook.me pricing
Plans are tiered by bookings and providers. Free allows 50 bookings and 1 provider. Basic ($11.9 per month annual) allows 100 bookings and 5 providers. Standard ($24.9) allows 500 bookings and 15 providers. Premium ($49.9) allows 2,000 bookings and 30 providers. Enterprise is custom. These are USD annual rates, and the page shows euros to European visitors. Annual billing saves about 17%, and a cancelled plan stays active to the end of the billing period. Add-ons include extra bookings (100 for $4), SMS or WhatsApp credits (100 for $8), a custom domain with 3 years of SSL ($119) and an account manager ($100 per hour).
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | per month | 50 bookings, 1 provider |
| Basic | $11.9 annual (monthly USD rate not confirmed by the vendor) | per month | 100 bookings, 5 providers, payments and deposits |
| Standard | $24.9 annual (monthly USD rate not confirmed by the vendor) | per month | 500 bookings, 15 providers, HIPAA, SAML SSO |
| Premium | $49.9 annual (monthly USD rate not confirmed by the vendor) | per month | 2,000 bookings, 30 providers, accounting integrations, white label footer |
| Enterprise | Custom | quote | Multi-location cluster, data location choice, full white label |
USD annual-billing plan prices (Basic $11.9, Standard $24.9, Premium $49.9 per month) come from simplybook.me/pricing; the page is geo-localized and shows EUR for visitors in Europe (EUR 11.9/24.9/49.9 annual, EUR 13.9/29.9/59.9 monthly). Monthly USD rates are not confirmed by the vendor. Add-on prices are in USD. Page states annual billing saves 17%.
Who SimplyBook.me is best for
Best for
- Small service businesses that need payments, deposits and a branded client app.
- Teams that want SAML SSO without an enterprise contract (Standard plan)
- Buyers who want to start free and pay by booking volume.
Not ideal for
- Sales teams needing round-robin lead routing and CRM-first workflows.
- Buyers who want SMS reminders included in the plan price (SMS is sold in credit packs)
SimplyBook.me alternatives
SetmoreSmall teams of up to 4 that want a free booking page with payments.
Square AppointmentsSalons, studios and clinics already taking payments through Square.
YouCanBookMeSmall businesses wanting branded booking pages with SMS reminders.
CalendlySales and customer-facing teams needing round-robin and routing.
Acuity SchedulingService businesses (coaches, salons, consultants) booking client appointments.
DoodleCoordinating meeting times across many external participants with group polls.
What SimplyBook.me really costs
- Billing
- Monthly and annual.
- Annual discount
- About 17% vs monthly (pricing page)
- 20 users per year
- Priced by providers, not seats. 20 providers needs Premium (30 providers): $49.9 x 12 = $598.8 per year billed annually.
- Renewal terms
- Cancelled paid plan stays active to end of billing period; upgrades prorated.
Add-ons and extras to budget for
- SMS 100 credits $8.
- WhatsApp 100 credits $8.
- Extra bookings 100 for $4.
- Custom domain with 3 years SSL $119.
- Own SMS gateway $149.
- Account manager $100/hour.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- Are there one-time costs for implementation, onboarding or data migration?
Is SimplyBook.me worth the price?
SimplyBook.me is good value for small service businesses with modest booking volume, because there is no per-seat charge and a free tier to start on. The numbers work against you when volume climbs: the next plan up is needed once you pass the booking cap, regardless of team size. Businesses that rely on SMS reminders should add credit packs to the quote, since messaging is billed separately.
Worth it if
- Small service businesses that need payments, deposits and a branded client app.
- Teams that want SAML SSO without an enterprise contract (Standard plan)
- Buyers who want to start free and pay by booking volume.
Look elsewhere if
- Sales teams needing round-robin lead routing and CRM-first workflows.
- Buyers who want SMS reminders included in the plan price (SMS is sold in credit packs)
Pricing details most reviews leave out
- Pricing is capped by bookings per month (50/100/500/2,000), so a busy single-provider shop can outgrow a plan without adding staff.
- SAML SSO sits on the mid-priced Standard plan (EUR 24.9 annual), unusually cheap versus most scheduling tools.
- SMS is not in any plan; 100 SMS credits cost $8 extra.
- Enterprise lets you pick data location (UK, US or AU examples on the pricing page)
- Free plan reportedly must be renewed monthly (pricing FAQ)
Our verdict on SimplyBook.me
SimplyBook.me is a booking system that prices by monthly bookings and provider count, not by seat. That is unusual and mostly works in its favor: a Free plan covers 50 bookings and 1 provider, and paid plans start at $11.9 per month billed annually. It is part of the team.blue group since 2023. G2 shows 4.4 from 109 reviews.
The cost story is the booking cap. Plans stop at 50, 100, 500 and 2,000 bookings per month, so a busy solo provider can outgrow a plan without adding staff. SMS reminders are also not in any plan, and 100 SMS credits cost $8 extra. Budget for those two items, not just the headline plan price, and check which booking tier your volume lands on.
SimplyBook.me FAQ
What is SimplyBook.me used for?
SimplyBook.me is a booking system for service businesses that prices by bookings and providers instead of seats, with a free tier of 50 bookings. It stands out for quick setup, many switch-on features, deposits, and SAML SSO on the Standard plan. It suits small service businesses that need payments, deposits and a branded client app.
Does SimplyBook.me have a free plan?
Yes. The Free plan includes 50 bookings per month and 1 provider. There is also a 14-day trial with no card required.
How much does SimplyBook.me cost for 20 users?
It is priced by providers, not seats. Twenty providers need Premium, which covers 30 providers and 2,000 bookings per month, at $49.9 per month billed annually, or $598.8 per year.
Are SMS reminders included in SimplyBook.me?
No. SMS is not part of any plan. 100 SMS credits cost $8, and WhatsApp credits are sold at the same price.
About SimplyBook.me
- Founded
- 2009.
- Headquarters
- Cyprus (Latka); project started in Iceland.
- Employees
- About 49 (Latka estimate)
- Funding or owner
- No outside rounds on record; owned by team.blue since 2023.
Listed in: Appointment Scheduling Software
Sources
Every fact on this page comes from SimplyBook.me's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.