Setmore review (2026): features, pros and cons, pricing
Free-to-start appointment booking tool billed per staff calendar, aimed at small service businesses.
Verdict at a glance
Setmore is a booking tool for small service businesses, billed per staff calendar and free for up to 4 users. It stands out for free online payments, SMS reminders and deposits on Pro, and a low per-user price.
What is Setmore?
Free-to-start appointment booking tool billed per staff calendar, aimed at small service businesses. It is built for small teams of up to 4 that want a free booking page with payments and service businesses that want SMS reminders and deposits for a few dollars per staff member.
Category: Appointment Scheduling Software
Setmore key features
| Feature | What we found |
|---|---|
| Calendar sync | 2-way sync on Pro only. |
| Reminders and no-show reduction | Free: one email reminder. Pro: SMS (500 credits/month per Pro user) and two reminders. |
| Payments and deposits | Free: online and in-person payments via Square, Stripe, PayPal, LawPay. Deposits on Pro. |
| Branding and website embedding | Booking page on Free; branding removal on Pro. |
| CRM and video integrations | Free: Zapier, Mailchimp, HubSpot, Google Analytics. Video appointments on Pro. |
Setmore pricing
Setmore bills per staff calendar. Free covers up to 4 users with a booking page and one email reminder. Pro is listed at $5 per user per month on annual billing, with unlimited users, 500 SMS credits per month, 2-way calendar sync, deposits, API access, branding removal and a HIPAA BAA. The page also shows an unlabeled $12 figure, which may be the monthly rate, and a table row reading $125. Setmore does not publish the price of extra SMS credits. Live Receptionist is a $99 per month add-on, US only. Enterprise is custom.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | per user per month | Up to 4 users, email reminders (one), booking page |
| Pro | $5 | per user per month, annual billing | Unlimited users, SMS reminders (500 credits/month), 2-way calendar sync, deposits, API, branding removal, HIPAA BAA. Page also shows a $12 figure without a label |
| Enterprise | Custom | quote | Contact sales |
| Live Receptionist | $99 | per month add-on | US only |
Pricing page is internally inconsistent: a table row shows Pro at '$125 user/month', which looks like a typo. Treat the $12 as the probable monthly price, not confirmed by the vendor.
Who Setmore is best for
Best for
- Small teams of up to 4 that want a free booking page with payments.
- Service businesses that want SMS reminders and deposits for a few dollars per staff member.
Not ideal for
- Teams needing SSO or audit logs.
- Sales teams needing round-robin routing.
Setmore alternatives
Square AppointmentsSalons, studios and clinics already taking payments through Square.
SimplyBook.meSmall service businesses that need payments, deposits and a branded client app.
YouCanBookMeSmall businesses wanting branded booking pages with SMS reminders.
Acuity SchedulingService businesses (coaches, salons, consultants) booking client appointments.
CalendlySales and customer-facing teams needing round-robin and routing.
DoodleCoordinating meeting times across many external participants with group polls.
What Setmore really costs
- Per seat per month
- $5 per user per month on Pro with annual billing (page; monthly price unclear)
- Billing
- Monthly and annual.
- 20 users per year
- 20 x $5 x 12 = $1,200 per year, only if the $5 annual price is correct.
- Renewal terms
- Pro renews automatically on chosen cycle; cancel anytime; 30-day risk-free trial with refund request.
Add-ons and extras to budget for
- Live Receptionist $99/month (US only)
- Extra SMS credits (price not published on page)
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- What is the discount for annual billing, and can we start monthly?
- Are there one-time costs for implementation, onboarding or data migration?
Is Setmore worth the price?
Setmore is good value for a solo operator or a team of up to 4 that can live with the Free plan's email reminder and booking page. A 20-person team on Pro would pay $1,200 per year if the $5 annual price holds, which is cheap, but that depends on the confusing pricing page. It gets awkward if you need SSO, audit logs or round-robin routing, none of which are listed.
Worth it if
- Small teams of up to 4 that want a free booking page with payments.
- Service businesses that want SMS reminders and deposits for a few dollars per staff member.
Look elsewhere if
- Teams needing SSO or audit logs.
- Sales teams needing round-robin routing.
Pricing details most reviews leave out
- Billed per staff calendar even if the staff member never logs in.
- Free plan excludes SMS, 2-way calendar sync and deposits.
- Pro bundles a signed HIPAA BAA.
- Pricing page shows conflicting Pro figures ($5, $12, $125), so confirm in the checkout before budgeting.
Our verdict on Setmore
Setmore is a booking tool for small service businesses that is free for up to 4 users and charges per staff calendar after that. The Free plan includes a booking page and one email reminder, and Pro starts at $5 per user per month on annual billing. G2 shows 4.5 from 269 reviews. Treat the $5 as a best case until checkout confirms it.
The catch is what Free leaves out: SMS reminders, 2-way calendar sync and deposits all sit on Pro. Setmore bills per staff calendar even if the staff member never logs in. The pricing page also shows conflicting Pro figures of $5, $12 and $125, so confirm the real price at checkout before you budget.
Setmore FAQ
What is Setmore used for?
Setmore is a booking tool for small service businesses, billed per staff calendar and free for up to 4 users. It stands out for free online payments, SMS reminders and deposits on Pro, and a low per-user price. It suits small teams of up to 4 that want a free booking page with payments.
Does Setmore have a free plan?
Yes. Free covers up to 4 users with a booking page and one email reminder, plus online payments through Square, Stripe, PayPal or LawPay. SMS reminders, 2-way calendar sync and deposits need Pro.
How much does Setmore cost for 20 users?
If the listed $5 per user per month on annual billing is correct, 20 users cost $1,200 per year. The pricing page also shows $12 and $125 figures, so confirm at checkout.
Can I cancel Setmore anytime?
The page says you can cancel anytime and states no minimum term. Pro auto-renews on the cycle you pick, and there is a 30-day risk-free trial where you can request a refund.
Sources
Every fact on this page comes from Setmore's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.