Semrush review (2026): features, pros and cons, pricing
All-in-one SEO and AI search visibility suite sold as tiered subscriptions with per-plan project and tracking caps.
Verdict at a glance
Semrush Content Toolkit focuses on topic discovery, SEO briefs and content optimization rather than full editorial approvals. Semrush sells the Content Toolkit as a separate paid subscription. Teams may need a separate publishing or asset management system.
Pros
- Broad toolset in one suite.
- Strong backlink audit capabilities.
Cons
- Expensive for small teams.
- Add-on pricing adds up.
- Steep learning curve.
What is Semrush?
All-in-one SEO and AI search visibility suite sold as tiered subscriptions with per-plan project and tracking caps. It is built for marketing teams that want keyword, audit, backlink and AI visibility tools in one login and teams that can live with 5 to 15 websites per plan.
Category: SEO Tools, Content Marketing Software
Semrush key features
| Feature | What we found |
|---|---|
| Rank tracking | Position tracking: 500 keywords daily on SEO and Starter, 1,500 on Pro+, 5,000+ on Advanced. |
| Content optimization and AI features | AI visibility tracking: 50 prompts (Starter), 100 (Pro+), unlimited (Advanced) |
| Reporting and white label | Base Report add-on EUR 9.59/mo, Pro Report add-on EUR 19.18/mo. |
| Project and credit limits | Websites per plan: 5 / 5 / 15 / 40+; results per report not published. |
Semrush pricing
Semrush sells flat plans with caps. SEO allows 5 websites and 500 tracked keywords daily, Starter adds 50 AI prompts daily, Pro+ allows 15 websites, 1,500 keywords and 100 AI prompts, and Advanced is custom with 40+ websites and unlimited AI prompts. Annual billing saves about 16%. The bill grows through add-ons: additional users from EUR 43 per month, Lead Generation EUR 86.31, Base Report EUR 9.59 and Pro Report EUR 19.18, all monthly. How many seats each plan includes is not published, so a 20 user price cannot be calculated from the pricing page.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| SEO | EUR 112.52/mo annual; EUR 134/mo monthly | per plan | 5 websites, 500 keywords tracked daily |
| Starter | EUR 158.40/mo annual; EUR 190/mo monthly | per plan | 5 websites, 500 keywords, 50 AI prompts daily |
| Pro+ | EUR 238/mo annual; EUR 286/mo monthly | per plan | 15 websites, 1,500 keywords, 100 AI prompts daily |
| Advanced | Custom | per plan | 40+ websites, 5,000+ keywords, unlimited AI prompts, request demo |
The vendor pricing page shows prices in EUR (display currency may depend on visitor location), including with a USD currency parameter. Free plan: 1 demo project, 10 reports per day. Trial stated as 7 days. Third-party sites quote USD (e.g. Pro+ USD 299 monthly) but these are not confirmed by the vendor.
Who Semrush is best for
Best for
- Marketing teams that want keyword, audit, backlink and AI visibility tools in one login.
- Teams that can live with 5 to 15 websites per plan.
Not ideal for
- Solo site owners on a tight budget (reviewers repeatedly call it expensive)
- Teams needing many seats cheaply: extra users start at EUR 43 per month each.
Semrush alternatives
AhrefsSEO and link-building teams who value backlink and competitor data.
Moz ProSmall businesses (about 58% of G2 reviewers)
SE RankingSmall agencies that need white-label reports and many client projects (via Agency Pack)
MangoolsFreelancers and small sites that mainly need keyword research and rank tracking.
SerpstatSmall businesses and freelancers who want an all-in-one SEO suite at a low monthly price.
BynderBrand teams with extensive asset reuse and permissions.
What Semrush really costs
- Per seat per month
- EUR 43 per additional user per month (add-on); base plans do not publish seat counts.
- Billing
- Monthly and annual.
- Annual discount
- About 16% (SEO plan EUR 112.52 vs 134 monthly)
- 20 users per year
- Pro+ at EUR 238/mo annual = EUR 2,856/yr base; seat count included is not published, so 20 users cannot be computed from published prices. If 1 seat were included, 19 extra users at EUR 43/mo = EUR 9,804/yr (assumption, not confirmed by the vendor)
Add-ons and extras to budget for
- Additional Users from EUR 43/mo.
- Lead Generation EUR 86.31/mo.
- Base Report EUR 9.59/mo.
- Pro Report EUR 19.18/mo.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Semrush worth the price?
It is good value for marketing teams that want keyword, audit, backlink and AI visibility tools under one login and can live with 5 to 15 websites per plan. It gets expensive for solo site owners and for teams needing many seats, since each extra user is a separate cost line. Add-on pricing adds up quickly. Reviewers also describe a steep learning curve.
Worth it if
- Marketing teams that want keyword, audit, backlink and AI visibility tools in one login.
- Teams that can live with 5 to 15 websites per plan.
Look elsewhere if
- Solo site owners on a tight budget (reviewers repeatedly call it expensive)
- Teams needing many seats cheaply: extra users start at EUR 43 per month each.
Pricing details most reviews leave out
- Extra users cost from EUR 43/mo each, so seats are a separate cost line.
- Reports like Base Report and Pro Report and Lead Generation are paid add-ons on top of plans.
- Public DPA exists; EEA data is transferred to the US under SCCs and the primary hosting region is not named.
- Free plan limits you to 1 demo project and 10 reports per day.
Semrush compared
Our verdict on Semrush
Semrush is an all-in-one SEO and AI visibility suite sold as tiered subscriptions, with prices shown in EUR. SEO is EUR 112.52 per month billed annually or EUR 134 monthly, Starter is EUR 158.40 annual, and Pro+ is EUR 238 annual. Advanced is custom. A free plan exists but allows 1 demo project and 10 reports per day, and the trial is 7 days.
The cost story is in the caps and add-ons. Plans limit websites to 5, 5, 15 or 40+, extra users start at EUR 43 per month each, and reports and lead generation cost extra. G2 shows 4.4 out of 5 from 4,016 reviews. Reviewers praise the broad toolset and say it is expensive for small teams and that add-ons add up.
Semrush FAQ
What is Semrush used for?
Semrush Content Toolkit focuses on topic discovery, SEO briefs and content optimization rather than full editorial approvals. Semrush sells the Content Toolkit as a separate paid subscription. Teams may need a separate publishing or asset management system. It suits marketing teams that want keyword, audit, backlink and AI visibility tools in one login.
Does Semrush have a free plan?
Yes, but it limits you to 1 demo project and 10 reports per day. The paid trial is 7 days.
How much do extra users cost on Semrush?
Additional users start at EUR 43 per month each, as an add-on. Seat counts included in base plans are not published.
How much is Semrush billed annually versus monthly?
The SEO plan is EUR 112.52 per month billed annually against EUR 134 monthly, a saving of about 16%.
Sources
Every fact on this page comes from Semrush's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.