Moz Pro review (2026): features, pros and cons, pricing
SEO suite with rank tracking, site crawl and link research, sold in four tiers with a low seat count.
Verdict at a glance
Moz Pro is an SEO suite with rank tracking, site crawl and link research, sold in four tiers with a low seat count. It suits small businesses that want an accessible rank checker and link research without a steep learning curve.
Pros
- Feature depth in rank checker and link research.
- Ease of use and setup (G2 sub-scores about 8.6 and 8.8 of 10)
Cons
- Reviews show a recent decline per G2 comparison summary.
- Limited autonomous or AI task features.
What is Moz Pro?
SEO suite with rank tracking, site crawl and link research, sold in four tiers with a low seat count. It is built for small businesses (about 58% of G2 reviewers) and teams wanting an accessible rank checker and link research.
Category: SEO Tools
Moz Pro key features
| Feature | What we found |
|---|---|
| Rank tracking | Tracked keywords 50 / 300 / 1,500 / 3,000 across tiers (third-party) |
| Project and credit limits | Seats 1 / 1 / 2 / 3 across tiers (third-party) |
Moz Pro pricing
Moz Pro uses flat plan pricing, not a per-user rate. Third-party sources list four tiers: Starter at $49 monthly or $39 annual (1 user, 50 tracked keywords), Standard at $99 or $79 (1 user, 300 keywords), Medium at $179 or $143 (2 users, 1,500 keywords) and Large at $299 or $239 (3 users, 3,000 keywords). Annual billing saves about 20%. These figures are not confirmed by the vendor, and sources disagree on trial length, 7 days versus 30. Older articles cite a $599 Premium plan that has been discontinued.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $49/mo monthly; $39/mo annual | per plan | 1 user, 50 tracked keywords (third-party) |
| Standard | $99/mo monthly; $79/mo annual | per plan | 1 user, 300 keywords (third-party) |
| Medium | $179/mo monthly; $143/mo annual | per plan | 2 users, 1,500 keywords (third-party) |
| Large | $299/mo monthly; $239/mo annual | per plan | 3 users, 3,000 keywords (third-party) |
Prices are from third-party sources (growthscribe.com, Capterra, bloggersideas.com) and are not confirmed by the vendor; sources disagree on trial length (7 vs 30 days). G2 lists entry price $49 per user per month.
Who Moz Pro is best for
Best for
- Small businesses (about 58% of G2 reviewers)
- Teams wanting an accessible rank checker and link research.
Not ideal for
- Teams needing many seats: seat counts are 1 to 3 per third-party sources.
- Buyers needing verified SSO (not confirmed)
Moz Pro alternatives
SemrushMarketing teams that want keyword, audit, backlink and AI visibility tools in one login.
AhrefsSEO and link-building teams who value backlink and competitor data.
SE RankingSmall agencies that need white-label reports and many client projects (via Agency Pack)
MangoolsFreelancers and small sites that mainly need keyword research and rank tracking.
UbersuggestSmall businesses and solo marketers on a tight budget.
ClearscopeContent teams and agencies that want unlimited users on a flat monthly price.
What Moz Pro really costs
- Billing
- Monthly and annual.
- Annual discount
- About 20% (third-party)
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- Which features we need sit in add-ons or a higher plan, and what do they cost?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Moz Pro worth the price?
Moz Pro is good value for freelancers, small businesses and in-house marketers who need keyword tracking and link research at a fixed monthly price. About 58% of G2 reviewers are small businesses. It gets awkward for agencies and larger teams, because the top tier covers three users and 3,000 keywords. Moving up a tier mostly buys more keywords, with seats rising slowly, so a team of five would need to look at alternatives or negotiate directly.
Worth it if
- Small businesses (about 58% of G2 reviewers)
- Teams wanting an accessible rank checker and link research.
Look elsewhere if
- Teams needing many seats: seat counts are 1 to 3 per third-party sources.
- Buyers needing verified SSO (not confirmed)
Pricing details most reviews leave out
- Seat counts are low (1 to 3) so team use hits caps early, per third-party sources.
- Older articles cite a $599 Premium plan that has been discontinued.
- Prices are third-party figures; verify at moz.com before buying.
Our verdict on Moz Pro
Moz Pro is an SEO suite with rank tracking, site crawl and link research, sold in four flat tiers rather than per seat. Third-party sources list Starter at $49 a month, or $39 on annual billing, with Standard, Medium and Large stepping up from there. Moz has not confirmed these figures, so check moz.com before you buy. A free plan does not exist, but a free trial does.
Value is good for one person or a very small team that wants an accessible rank checker and link research. G2 reviewers rate it 4.3 out of 5 across 606 reviews and praise ease of use, though a recent decline shows up in review summaries. The catch is seats: the tiers allow only 1 to 3 users, so a growing team hits the cap early.
Moz Pro FAQ
What is Moz Pro used for?
Moz Pro is an SEO suite with rank tracking, site crawl and link research, sold in four tiers with a low seat count. It suits small businesses that want an accessible rank checker and link research without a steep learning curve. It suits small businesses (about 58% of G2 reviewers).
How much does Moz Pro cost?
Third-party sources list four tiers from $49 a month (Starter) to $299 a month (Large), or $39 to $239 with annual billing. Moz has not confirmed these figures here, so check the vendor's pricing page.
Does Moz Pro have a free plan?
No free plan is listed, but there is a free trial. Sources disagree on whether it runs 7 or 30 days, so confirm the length when you sign up.
How many users can use Moz Pro?
Third-party sources put seats at 1 on Starter and Standard, 2 on Medium and 3 on Large. Teams larger than three would need to ask Moz about extra access.
Sources
Every fact on this page comes from Moz Pro's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.