SE Ranking review (2026): features, pros and cons, pricing
All-in-one SEO platform with rank tracking, site audit, backlink and keyword research, and white-label reporting sold through an Agency Pack add-on.
Verdict at a glance
SE Ranking is an all-in-one SEO platform with rank tracking, site audit, backlink and keyword research. White-label reporting comes through an Agency Pack add-on, which makes it a good fit for small agencies and SMB marketing teams.
Pros
- Keyword research, tracking, audits and reporting in one account.
- White-label reports are useful for agency clients.
- Responsive support with live chat.
Cons
- Backlink database smaller than some alternatives.
- White-label reporting costs extra via the Agency Pack.
- Competitor traffic estimates are only directional.
What is SE Ranking?
All-in-one SEO platform with rank tracking, site audit, backlink and keyword research, and white-label reporting sold through an Agency Pack add-on. It is built for small agencies that need white-label reports and many client projects (via Agency Pack) and SMB marketing teams wanting one tool for tracking, audits and research at a mid-range price. SE Ranking was founded in 2013 and is based in London, UK (legal address; team remote with hubs in Kyiv, Wroclaw, Warsaw).
Category: SEO Tools
SE Ranking key features
| Feature | What we found |
|---|---|
| Keyword research database | Vendor states a 4.2B keyword database across 188 country databases. |
| Technical site audit | Audit page quota per plan: 250k pages/month Core, 2M Growth. |
| Backlink index and analysis | Vendor cites 1.9B backlink profiles; some agency reviewers find the index smaller than rivals. |
| Rank tracking | Daily tracking: 2k keywords Core, 5k Growth; extra keywords from EUR 20.80 (Core) or EUR 30.40 (Growth) |
| Content optimization and AI features | Content articles quota (25 Core, 50 Growth); AI search tracking add-on. |
| Competitor analysis | Competitor research module; reviewers treat traffic estimates as directional. |
| Reporting and white label | White-label, client seats and more projects only via Agency Pack add-on (+EUR 59/mo, annual only) |
| Project and credit limits | Core: 10 projects, 1 manager seat; Growth: 30 projects, 3 seats; Core history 6 months. |
SE Ranking pricing
SE Ranking sells flat plans with limits. Core includes 10 projects, 1 manager seat, 2k keywords tracked daily and 250k audit pages per month. Growth includes 30 projects, 3 manager seats, 5k keywords and 2M audit pages. Enterprise is custom. Prices are shown in EUR, and no USD price is published. Add-ons raise the bill: Agency Pack EUR 59 per month, AI Search EUR 63.20 annual, API EUR 39 per month, extra seats from EUR 14.40, locations from EUR 16.80 and extra keywords from EUR 20.80 on Core. Agency Pack and API are annual only.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Core | EUR 87.20/mo annual, EUR 109/mo monthly | plan | 10 projects, 1 manager seat, 2k keywords tracked daily, 250k audit pages/month, 6 months history |
| Growth | EUR 188/mo annual, EUR 235/mo monthly | plan | 30 projects, 3 manager seats, 5k keywords tracked daily, 2M audit pages/month, full history, guest links, page change monitoring, dedicated support |
| Enterprise | Custom | plan | Custom limits, flexible terms, full API |
Prices are shown in EUR on the vendor site and may display in other currencies by region; no USD price is published (third-party sites cite USD figures, not used). Annual saves 20%. 14-day trial without card (up to 10 projects, 750 tracked keywords). Add-ons: Agency Pack +EUR 59/mo (annual only), AI Search +EUR 63.20/mo annual, API +EUR 39/mo (annual only).
Who SE Ranking is best for
Best for
- Small agencies that need white-label reports and many client projects (via Agency Pack)
- SMB marketing teams wanting one tool for tracking, audits and research at a mid-range price.
- Teams that want to monitor AI search visibility next to classic rankings.
Not ideal for
- Teams needing the largest backlink index (reviewers call it smaller than rivals)
- Buyers who need SSO or compliance paperwork on a self-serve plan (not published)
SE Ranking alternatives
SemrushMarketing teams that want keyword, audit, backlink and AI visibility tools in one login.
AhrefsSEO and link-building teams who value backlink and competitor data.
MangoolsFreelancers and small sites that mainly need keyword research and rank tracking.
UbersuggestSmall businesses and solo marketers on a tight budget.
SerpstatSmall businesses and freelancers who want an all-in-one SEO suite at a low monthly price.
Moz ProSmall businesses (about 58% of G2 reviewers)
What SE Ranking really costs
- Per seat per month
- EUR 14.40 per extra manager seat (from price); Core includes 1 seat at EUR 87.20/mo annual.
- Billing
- Monthly and annual.
- Annual discount
- 20% vs monthly.
- Renewal terms
- Terms of use: at term end the customer is notified and may confirm renewal; no automatic renewal clause found; cancel effective end of current term.
Add-ons and extras to budget for
- Agency Pack EUR 59/mo (annual only)
- AI Search EUR 63.20/mo annual.
- API EUR 39/mo (annual only)
- Extra manager seats from EUR 14.40.
- Extra locations from EUR 16.80.
- Extra keywords from EUR 20.80 (Core)
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- Are there one-time costs for implementation, onboarding or data migration?
Is SE Ranking worth the price?
It is good value for small agencies and SMB marketing teams that want tracking, audits and research in one mid-priced account, especially with white-label reports and many client projects. It gets expensive once you stack add-ons: Core plus Agency Pack and AI Search is well above the base price. Teams needing the largest backlink index should look elsewhere. Annual plans are non-refundable except for poor service or promotions.
Worth it if
- Small agencies that need white-label reports and many client projects (via Agency Pack)
- SMB marketing teams wanting one tool for tracking, audits and research at a mid-range price.
- Teams that want to monitor AI search visibility next to classic rankings.
Look elsewhere if
- Teams needing the largest backlink index (reviewers call it smaller than rivals)
- Buyers who need SSO or compliance paperwork on a self-serve plan (not published)
Pricing details most reviews leave out
- Only one active login session per account; extra manager seats cost from EUR 14.40 or use view-only guest links.
- Annual plans are non-refundable under the terms except for poor service or promotions; Terms describe renewal as customer-confirmed rather than automatic.
- Annual subscribers get free assisted migration from another tool.
- Agency Pack and API add-ons are annual billing only.
- Vendor-reported G2 numbers: 4.7 average from 1,608 reviews (Oct 2026 vendor blog); G2 comparison pages show 4.8.
Our verdict on SE Ranking
SE Ranking is an all-in-one SEO platform priced as a flat plan rather than per seat. Core costs EUR 87.20 per month billed annually, or EUR 109 monthly, and Growth costs EUR 188 annual or EUR 235 monthly. Annual billing saves 20%. A 14-day trial needs no card, and there is no free plan. Annual subscribers also get free assisted migration from another SEO tool, which saves setup effort.
The headline price is only part of the bill. Extra manager seats start at EUR 14.40, and white-label reporting needs the Agency Pack at EUR 59 per month on top. G2 shows 4.7 out of 5 from 1,608 reviews. Reviewers like having research, tracking and audits in one account, and complain that the backlink database is smaller than rivals and white-label costs extra.
SE Ranking FAQ
What is SE Ranking used for?
SE Ranking is an all-in-one SEO platform with rank tracking, site audit, backlink and keyword research. White-label reporting comes through an Agency Pack add-on, which makes it a good fit for small agencies and SMB marketing teams. It suits small agencies that need white-label reports and many client projects (via Agency Pack).
How much does SE Ranking cost?
Core is EUR 87.20 per month billed annually or EUR 109 monthly. Growth is EUR 188 annual or EUR 235 monthly. Enterprise is custom.
Does SE Ranking have a free trial?
Yes, a 14-day trial without a card, limited to 10 projects and 750 tracked keywords. There is no free plan.
Does SE Ranking charge for white-label reports?
Yes. White-label, client seats and more projects come through the Agency Pack add-on at EUR 59 per month, billed annually only.
About SE Ranking
- Founded
- 2013.
- Headquarters
- London, UK (legal address; team remote with hubs in Kyiv, Wroclaw, Warsaw)
- Employees
- 150+.
Listed in: SEO Tools
Sources
Every fact on this page comes from SE Ranking's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.