Serpstat review (2026): features, pros and cons, pricing
All-in-one SEO suite with keyword research, rank tracking, site audit and API access, sold in four tiers from $50 per month.
Verdict at a glance
Serpstat is an all-in-one SEO suite with keyword research, rank tracking, site audit and API access, sold in four tiers from $50 per month. It suits freelancers and small businesses, and its Agency plan adds white-label reports.
Pros
- Strong support rating on G2.
- Wide feature set for the price.
Cons
- Fewer recent G2 reviews than larger rivals.
What is Serpstat?
All-in-one SEO suite with keyword research, rank tracking, site audit and API access, sold in four tiers from $50 per month. It is built for small businesses and freelancers who want an all-in-one SEO suite at a low monthly price and agencies that need white-label reports and a large API quota on the Agency plan.
Category: SEO Tools
Serpstat key features
| Feature | What we found |
|---|---|
| Keyword research database | Keyword research and keyword clustering tools. |
| Technical site audit | Site audit with 30,000 to 1,500,000 pages per plan. |
| Rank tracking | Position checks: 10,000 to 500,000 per month by plan. |
| Content optimization and AI features | AI Visibility checks, 1,500/month on Team and up. |
| Competitor analysis | Competitor analysis module listed on homepage. |
| Reporting and white label | White label reports on Agency plan only. |
| Project and credit limits | 5 projects on Individual, unlimited from Team; users 1/3/6/30. |
Serpstat pricing
Serpstat sells four fixed bundles rather than per-seat licenses. Individual is $50 per month for 1 user, Team is $100 for 3 users, Team x2 is $169 for 6 users and Agency is $410 for 30 users. Each step raises position checks (10,000 up to 500,000 per month) and audit pages (30,000 up to 1,500,000). The pricing page promises up to 27% off for annual billing, but it lists only the dollar savings per plan, not the annual prices. AI Visibility checks are 1,500 per month on Team and up, with extra checks at $20 per 1,000 and a $40 minimum top-up.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Individual | $50/month | 1 user | 5 projects, 10,000 position checks/month, 30,000 audit pages, no API |
| Team | $100/month | 3 users | Unlimited projects, 50,000 position checks, 150,000 audit pages, API |
| Team x2 | $169/month | 6 users | 100,000 position checks, 300,000 audit pages |
| Agency | $410/month | 30 users | 500,000 position checks, 1,500,000 audit pages/month, white label reports, no free trial |
Page shows annual savings in dollars per plan (228, 348, 484, 1,068 per year) and a headline of up to 27%; annual prices themselves not listed. AI Visibility: 1,500 checks/month on Team and up, extra $20 per 1,000 (min $40 top-up).
Who Serpstat is best for
Best for
- Small businesses and freelancers who want an all-in-one SEO suite at a low monthly price.
- Agencies that need white-label reports and a large API quota on the Agency plan.
Not ideal for
- Teams needing more than 30 seats on one plan.
- Buyers who want published SSO or compliance documentation.
Serpstat alternatives
SemrushMarketing teams that want keyword, audit, backlink and AI visibility tools in one login.
AhrefsSEO and link-building teams who value backlink and competitor data.
SE RankingSmall agencies that need white-label reports and many client projects (via Agency Pack)
MangoolsFreelancers and small sites that mainly need keyword research and rank tracking.
UbersuggestSmall businesses and solo marketers on a tight budget.
ClearscopeContent teams and agencies that want unlimited users on a flat monthly price.
What Serpstat really costs
- Per seat per month
- $33.33 (Team, $100/month for 3 users)
- Billing
- Monthly and annual.
- Annual discount
- Up to 27% per vendor page.
- 20 users per year
- Agency plan covers 30 users: $410 x 12 = $4,920/year on monthly billing (annual price not published)
- Renewal terms
- Trial converts to auto-renewal unless canceled.
Add-ons and extras to budget for
- AI Visibility extra checks $20 per 1,000, $40 minimum top-up.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- Are there one-time costs for implementation, onboarding or data migration?
Is Serpstat worth the price?
Serpstat is good value for a freelancer or a small team that fits inside one bundle, because $33.33 per seat on Team is low for an SEO suite. It gets awkward when you sit between tiers: Serpstat does not publish a per-seat add-on price, so a fourth user means jumping to the $169 plan. The Agency plan is the only one with white label reports and it has no free trial, so you commit before testing it.
Worth it if
- Small businesses and freelancers who want an all-in-one SEO suite at a low monthly price.
- Agencies that need white-label reports and a large API quota on the Agency plan.
Look elsewhere if
- Teams needing more than 30 seats on one plan.
- Buyers who want published SSO or compliance documentation.
Cheaper per seat than Serpstat
- Clearscope$0 per seat (flat $129/month Essentials, unlimited users)
Pricing details most reviews leave out
- Seats are bundled in plans (1, 3, 6, 30), no per-seat add-on price is published.
- API credits are only included from the Team plan up.
- Agency plan is the only one with white label reports and has no free trial.
- Trial is 7 days and needs a $1 card verification that is refunded.
- Individual plan caps projects at 5.
Our verdict on Serpstat
Serpstat is an all-in-one SEO suite that starts at $50 per month for one user and tops out at $410 per month for 30 users. For a solo SEO or a small business that is a low entry price, and the feature list covers keyword research, rank tracking, site audits and AI Visibility checks. G2 shows 4.6 from 463 reviews, and reviewers point to the feature set for the price.
The cost question is less about the sticker and more about which tier your limits push you into. The $50 Individual plan caps you at 5 projects, 10,000 position checks and no API. Moving to Team at $100 for 3 users removes the project cap and adds the API. Agency at $410 is the only plan with white label reports.
Serpstat FAQ
What is Serpstat used for?
Serpstat is an all-in-one SEO suite with keyword research, rank tracking, site audit and API access, sold in four tiers from $50 per month. It suits freelancers and small businesses, and its Agency plan adds white-label reports. It suits small businesses and freelancers who want an all-in-one SEO suite at a low monthly price.
How much does Serpstat cost per user?
Individual is $50 per month for one user. On Team, $100 per month covers 3 users, which works out to about $33.33 per seat. Serpstat does not publish a separate price for adding one more seat.
Does Serpstat have a free trial?
Yes, there is a 7-day trial on the plans that offer one, and the trial converts to auto-renewal unless you cancel. The Agency plan has no free trial.
How much does Serpstat cost for 20 users?
The Agency plan covers up to 30 users at $410 per month, so 20 users fall on that plan. On monthly billing that is $4,920 per year. The annual price is not listed on the pricing page.
Sources
Every fact on this page comes from Serpstat's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.