Planoly review (2026): features, pros and cons, pricing
Visual social media planner for creators and small teams, priced by social sets and users.
Verdict at a glance
Planoly is a visual planner for creators and small teams, built around previewing an Instagram-first feed. Paid plans add unlimited uploads and DM automation, and pricing follows the number of social sets and users.
Pros
- Easy to use visual planning.
- Clean feed preview.
Cons
- Auto-posting failures and posts not appearing.
- Analytics could be more complete.
What is Planoly?
Visual social media planner for creators and small teams, priced by social sets and users. It is built for solo creators and small brands planning Instagram-first visual feeds and small teams of 1 to 6 users with predictable account counts. Planoly was founded in 2016.
Category: Social Media Management Tools
Planoly key features
| Feature | What we found |
|---|---|
| Scheduling and publishing | Visual calendar, scheduling or reminders for native posting, unlimited uploads on paid plans. |
| Supported networks | Instagram, Facebook, X, Pinterest, LinkedIn, YouTube, Threads, TikTok (one account per channel per social set) |
| Social inbox and engagement | Auto-replies and Instagram DM automation on all paid plans. |
Planoly pricing
Planoly prices by social set, which is one account per channel, plus users. Starter costs $14 per month with no add-ons. Growth costs $24 and adds extra sets at $10 and extra users at $5 per month. Pro costs $47 and includes six sets and six users, with extra sets at $8 and extra users at $3. Annual billing saves up to 15%, though annual prices are not listed. Paid plans have a 14-day trial, and you can cancel any time.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $14/month | 1 social set, 1 user | No add-ons |
| Growth | $24/month | 2 social sets, 2 users | Extra set $10/month, extra user $5/month |
| Pro | $47/month | 6 social sets, 6 users | Extra set $8/month, extra user $3/month |
Prices shown as $ without a currency code, assumed USD. Annual says save up to 15% but annual prices not listed. 14-day trial on paid plans. Free tier exists only in the mobile app (10 uploads per month).
Who Planoly is best for
Best for
- Solo creators and small brands planning Instagram-first visual feeds.
- Small teams of 1 to 6 users with predictable account counts.
Not ideal for
- Agencies needing listening, reporting depth or approvals (not confirmed by the vendor)
- Teams that need guaranteed auto-posting reliability, per review complaints.
Planoly alternatives
LaterSolo creators, small brands and small teams that plan visual Instagram and TikTok content.
BufferCreators and small businesses with a few channels.
LoomlySmall marketing teams and agencies that want an approval workflow in the cheapest tier.
MetricoolFreelancers and small agencies managing 5 to 50 brands on a budget.
SocialPilotAgencies and small teams that want client management and white-label reports at low entry prices.
AgorapulseAgencies and small teams that prioritize inbox and comment moderation.
What Planoly really costs
- Per seat per month
- $47/month Pro includes 6 users (about $7.83 per user); extra users $3/month.
- Billing
- Monthly and annual.
- Annual discount
- Up to 15%, per pricing page.
- 20 users per year
- Monthly billing, Pro: $47 + 14 extra users x $3 = $89/month = $1,068/year (extra social sets not included; annual prices not published)
Add-ons and extras to budget for
- Extra social set $8/month on Pro.
- Extra user $3/month on Pro.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Planoly worth the price?
Planoly is good value for solo creators and small brands, and for teams of one to six with a predictable number of accounts. Pro works out to about $7.83 per user. For 20 users on monthly billing, Pro plus 14 extra users at $3 comes to $89 per month, or $1,068 per year, before extra social sets. It gets awkward if you manage many accounts, or need deep analytics.
Worth it if
- Solo creators and small brands planning Instagram-first visual feeds.
- Small teams of 1 to 6 users with predictable account counts.
Look elsewhere if
- Agencies needing listening, reporting depth or approvals (not confirmed by the vendor)
- Teams that need guaranteed auto-posting reliability, per review complaints.
Cheaper per seat than Planoly
- SocialPilot$5 per additional user per month (add-on, Standard and Premium); plans include 3 or 6 users.
- LaterBase $37.50/month (billed yearly) for Growth includes 2 users; each extra user $3.75/month.
Pricing details most reviews leave out
- A social set is one account per channel, so 6 sets on Pro cover 6 accounts per network.
- Extra users cost only $3 to $5 per month.
- Free option exists only in the mobile app, 10 uploads per month.
- Trustpilot reported around 3.5 to 3.6, lower than G2 (per third party article)
Our verdict on Planoly
Planoly is a visual social media planner priced by social sets and users. Starter is $14 per month for one social set and one user, Growth is $24 for two sets and two users, and Pro is $47 for six sets and six users. A free tier exists only in the mobile app, limited to 10 uploads per month. Paid plans include a 14-day trial.
G2 reviewers rate it 4.3 out of 5 across 67 reviews and praise easy visual planning and a clean feed preview. The main cost question is how many social sets and users you need, since extras are cheap but sets can multiply with accounts. Annual billing saves up to 15 percent, but annual prices are not listed.
Planoly FAQ
What is Planoly used for?
Planoly is a visual planner for creators and small teams, built around previewing an Instagram-first feed. Paid plans add unlimited uploads and DM automation, and pricing follows the number of social sets and users. It suits solo creators and small brands planning Instagram-first visual feeds.
How much does Planoly cost?
Starter is $14 per month, Growth is $24, and Pro is $47. Extra users cost $3 to $5 per month and extra social sets $8 to $10, depending on the plan.
Does Planoly have a free plan?
A free tier exists only in the mobile app, with 10 uploads per month. Paid plans have a 14-day trial.
What is a social set?
A social set is one account per channel. Pro's six sets therefore cover six accounts on each supported network.
About Planoly
- Founded
- 2016.
Listed in: Social Media Management Tools
Sources
Every fact on this page comes from Planoly's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.