SocialPilot review (2026): features, pros and cons, pricing
Low-cost social media scheduler for agencies and small teams with per-account add-ons and client approval workflows.
Verdict at a glance
SocialPilot is a low-cost scheduler for agencies and small teams, with bulk scheduling, white-label reports and client management. Extra accounts and users are inexpensive add-ons, so plans scale gradually as a team grows.
Pros
- Easy to set up and administer.
- Strong social publishing.
- Low cost versus larger suites.
Cons
- Missing features and Instagram limitations.
- Cluttered interface and glitches with large posts per third-party summaries.
- Trustpilot 2.4 per a third-party summary.
What is SocialPilot?
Low-cost social media scheduler for agencies and small teams with per-account add-ons and client approval workflows. It is built for agencies and small teams that want client management and white-label reports at low entry prices and teams that can size cost with cheap extra accounts ($4) and users ($5). SocialPilot is based in Delaware, US (contracting entity SocialPilot Technologies Inc.).
Category: Social Media Management Tools
SocialPilot pricing
SocialPilot prices by social accounts and users. Essentials is $17 per month billed yearly for 5 accounts, 1 user and 500 AI credits. Standard is $34 for 10 accounts and 3 users, Premium is $85 for 20 accounts and 6 users, and Ultimate is $170 for 40 accounts and unlimited users. Monthly billing costs $20, $40, $100 and $200. Extra accounts are $4 per month on every plan, and extra users are $5 per month on Standard and Premium. Enterprise is quoted. Plans auto-renew, and rates can change with advance notice.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Essentials | $17/month billed yearly; $20/month monthly | 5 social accounts, 1 user, 500 AI credits | Analytics, content library; no social inbox or bulk scheduling |
| Standard | $34/month billed yearly; $40/month monthly | 10 social accounts, 3 users, 1,000 AI credits | Adds bulk scheduling, social inbox, collaboration, content and manager approval, scheduled PDF reports |
| Premium | $85/month billed yearly; $100/month monthly | 20 social accounts, 6 users, 5,000 AI credits | Adds client approval, client management, white label reports, competitor and custom reports |
| Ultimate | $170/month billed yearly; $200/month monthly | 40 social accounts, unlimited users, unlimited AI credits | Adds advanced white label, enforced 2FA, dedicated account manager, migration and onboarding, 24 months of data |
| Enterprise | Contact sales | custom accounts, unlimited users and clients | Adds SSO and API access |
USD shown on vendor pricing page; 'Save 15%' on annual. Extra accounts $4/month on all plans; additional user $5/month on Standard and Premium. Annual subscriptions are non-refundable.
Who SocialPilot is best for
Best for
- Agencies and small teams that want client management and white-label reports at low entry prices.
- Teams that can size cost with cheap extra accounts ($4) and users ($5)
Not ideal for
- Teams needing SSO or API below the custom Enterprise plan.
- Buyers needing documented social listening.
SocialPilot alternatives
SendibleAgencies managing many client brands (workspaces) with many teammates, since users are unlimited.
LoomlySmall marketing teams and agencies that want an approval workflow in the cheapest tier.
MetricoolFreelancers and small agencies managing 5 to 50 brands on a budget.
BufferCreators and small businesses with a few channels.
AgorapulseAgencies and small teams that prioritize inbox and comment moderation.
HootsuiteTeams that need scheduling, inbox and listening in one suite and can budget per user.
What SocialPilot really costs
- Per seat per month
- $5 per additional user per month (add-on, Standard and Premium); plans include 3 or 6 users.
- Billing
- Monthly and annual.
- Annual discount
- About 15% (vendor 'Save 15%')
- Minimum seats
- None; Standard includes 3 users.
- 20 users per year
- Standard: $34 + 17 extra users x $5 = $119/month, x 12 = $1,428/year (assumes the $5 add-on price applies on annual billing; not stated). Alternative: Ultimate unlimited users $170 x 12 = $2,040/year.
- Renewal terms
- Auto-renews; cancel any time, effective at end of billing cycle; annual non-refundable; rates may change with advance notice and a chance to cancel.
Add-ons and extras to budget for
- Extra social account $4/month.
- Additional user $5/month (Standard, Premium)
Questions to ask about price
- Are there one-time costs for implementation, onboarding or data migration?
Is SocialPilot worth the price?
Good value for agencies and small teams that need approvals and client reporting without suite pricing. A team of 20 users on Standard comes to about $119 per month if the $5 user add-on applies on annual billing, which SocialPilot does not state. Ultimate with unlimited users is $170 per month on annual billing. It gets awkward for solo users who want an inbox on the cheapest plan, and for buyers who need SSO below Enterprise.
Worth it if
- Agencies and small teams that want client management and white-label reports at low entry prices.
- Teams that can size cost with cheap extra accounts ($4) and users ($5)
Look elsewhere if
- Teams needing SSO or API below the custom Enterprise plan.
- Buyers needing documented social listening.
Pricing details most reviews leave out
- Entry price of $17/month (yearly) is the lowest of the three in this batch, but Essentials has only 1 user and no inbox.
- SSO and API access are Enterprise only; Ultimate adds enforced 2FA.
- Annual subscriptions are non-refundable per terms; monthly refund only if canceled within a day of charge.
- Services are hosted in the United States per terms; no public DPA found.
- Extra user add-on is not offered on Essentials or Ultimate (Ultimate is already unlimited)
Our verdict on SocialPilot
SocialPilot is one of the cheaper social media schedulers. Plans start at $17 per month billed yearly ($20 monthly) for 5 social accounts and 1 user. G2 shows 4.5 from 844 reviews, and reviewers praise its low cost compared with larger suites. The value case is strongest for agencies and small teams, because client management and white label reports arrive at Premium, which is $85 per month billed yearly.
The catch is that the cheapest plan is thin. Essentials has no social inbox and no bulk scheduling, and extra accounts at $4 each and extra users at $5 each add up as you grow. SSO and API access are limited to the custom Enterprise plan. Annual subscriptions are non-refundable, so use the 14-day free trial or start monthly before you commit for a year.
SocialPilot FAQ
What is SocialPilot used for?
SocialPilot is a low-cost scheduler for agencies and small teams, with bulk scheduling, white-label reports and client management. Extra accounts and users are inexpensive add-ons, so plans scale gradually as a team grows. It suits agencies and small teams that want client management and white-label reports at low entry prices.
Does SocialPilot have a free plan?
No. SocialPilot has no free plan, but it offers a 14-day free trial with no card required. Paid plans start at $17 per month billed yearly.
How much does SocialPilot cost for 20 users?
On Standard, which includes 3 users, adding 17 users at $5 each gives $119 per month, or $1,428 per year, assuming the add-on price applies on annual billing. Ultimate has unlimited users and costs $170 per month billed yearly, about $2,040 per year.
Can I get a refund on an annual SocialPilot plan?
Annual subscriptions are non-refundable. Monthly plans can be canceled any time, effective at the end of the billing cycle.
About SocialPilot
- Headquarters
- Delaware, US (contracting entity SocialPilot Technologies Inc.)
Listed in: Social Media Management Tools
Sources
Every fact on this page comes from SocialPilot's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.
SocialPilot key features