Metricool review (2026): features, pros and cons, pricing
Social media scheduler and analytics tool priced per number of brands, with a free plan for one brand.
Verdict at a glance
Metricool combines scheduling with analytics and reporting, and prices plans by the number of brands rather than users. A free plan covers one brand, and paid plans suit freelancers and small agencies managing anywhere from five to fifty brands.
Pros
- Easy to use with everything in one place.
- Low price per brand.
Cons
- Scheduled posts sometimes shown as published but missing.
- Support responsiveness and pricing concerns.
What is Metricool?
Social media scheduler and analytics tool priced per number of brands, with a free plan for one brand. It is built for freelancers and small agencies managing 5 to 50 brands on a budget and teams that want analytics and reporting bundled with scheduling. Metricool was founded in 2014.
Category: Social Media Management Tools
Metricool key features
| Feature | What we found |
|---|---|
| Scheduling and publishing | Unlimited publishing under fair use on paid plans; Free limited to 20 posts per month. |
| Supported networks | Inbox covers Instagram, Facebook, TikTok, YouTube, Google Business Profile; LinkedIn from Starter; X needs a paid add-on. |
| Analytics and reporting | PDF/PPT reports and unlimited analytics history from Starter; custom report templates and Data Studio connector on Advanced. |
| Social inbox and engagement | Inbox on all plans for several networks; LinkedIn from Starter. |
| Social listening | No named listening feature; competitor analysis (5 profiles Free, 100 Starter) and hashtag search instead. |
| Approvals and collaboration | Post approval and role management only on Advanced and Custom. |
Metricool pricing
Metricool charges by the number of brands. Free is $0 for 1 brand, with 20 scheduled posts per month. Starter is $25 monthly or $20 per month annually for 5 brands, and $45 or $36 for 10 brands. Advanced is $67 monthly or $53 annually for 15 brands, $107 or $85 for 25, and $210 or $159 for 50. Custom is by quote and includes white label. Annual billing saves about 20%. The X add-on and the Advanced Analytics add-on cost extra, and their prices are not listed.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | 1 brand | 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics |
| Starter 5 brands | $25 monthly / $20 per month annual | 5 brands | Unlimited publishing under fair use, PDF/PPT reports, LinkedIn |
| Starter 10 brands | $45 monthly / $36 per month annual | 10 brands | |
| Advanced 15 brands | $67 monthly / $53 per month annual | 15 brands | Adds team and client management, roles, post approval, API |
| Advanced 25 brands | $107 monthly / $85 per month annual | 25 brands | |
| Advanced 50 brands | $210 monthly / $159 per month annual | 50 brands | |
| Custom | Contact sales | custom brands | White label, dedicated account manager |
Page matched monthly/annual figures by the stated savings percentage; X add-on and Advanced Analytics add-on cost extra (price not captured).
Who Metricool is best for
Best for
- Freelancers and small agencies managing 5 to 50 brands on a budget.
- Teams that want analytics and reporting bundled with scheduling.
Not ideal for
- Teams needing approval workflows on a low tier (approvals start on Advanced)
- Enterprises needing published SSO or deep social listening.
Metricool alternatives
BufferCreators and small businesses with a few channels.
LaterSolo creators, small brands and small teams that plan visual Instagram and TikTok content.
SocialPilotAgencies and small teams that want client management and white-label reports at low entry prices.
SendibleAgencies managing many client brands (workspaces) with many teammates, since users are unlimited.
PlanolySolo creators and small brands planning Instagram-first visual feeds.
AgorapulseAgencies and small teams that prioritize inbox and comment moderation.
What Metricool really costs
- Billing
- Monthly and annual.
- Annual discount
- About 20% vs monthly.
Add-ons and extras to budget for
- X add-on (price not captured)
- Advanced Analytics add-on (price not captured)
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Metricool worth the price?
Strong value for freelancers and small agencies that manage 5 to 50 brands on a budget and want analytics and reporting bundled with scheduling. It becomes less attractive if you need approvals on a low tier, since they start on Advanced, or if you rely on X, which needs an add-on. Reviewers also mention sometimes shown-as-published posts that are missing, and some concerns about support and pricing.
Worth it if
- Freelancers and small agencies managing 5 to 50 brands on a budget.
- Teams that want analytics and reporting bundled with scheduling.
Look elsewhere if
- Teams needing approval workflows on a low tier (approvals start on Advanced)
- Enterprises needing published SSO or deep social listening.
Pricing details most reviews leave out
- Priced per brand, not per user; user limits are not published on the pricing page.
- Approvals gated to Advanced (15+ brands, from $53/month annual)
- X (Twitter) needs a paid add-on.
- White label only on Custom.
- Company says it joined team.blue in 2024.
Our verdict on Metricool
Metricool prices social media management by brand, not by user, which makes it unusually cheap for freelancers and small agencies. A Free plan covers one brand, and paid Starter begins at $20 per month billed annually for 5 brands. G2 gives it 4.5 from 101 reviews, and Capterra 4.4 from 98, with reviewers praising ease of use and low price per brand.
The value holds until you need team features. Post approval, role management and the API start on Advanced, which begins at $53 per month on annual billing for 15 brands. X (Twitter) needs a paid add-on, and white label is available only on Custom. User limits are not published on the pricing page.
Metricool FAQ
What is Metricool used for?
Metricool combines scheduling with analytics and reporting, and prices plans by the number of brands rather than users. A free plan covers one brand, and paid plans suit freelancers and small agencies managing anywhere from five to fifty brands. It suits freelancers and small agencies managing 5 to 50 brands on a budget.
Does Metricool have a free plan?
Yes. The Free plan covers 1 brand with 20 scheduled posts per month, 5 competitor profiles and 30 days of analytics.
How much does Metricool cost for 10 brands?
The Starter plan for 10 brands is $45 per month billed monthly or $36 per month billed annually. Pricing is by brand, not by user.
Is X (Twitter) included in Metricool?
No. X needs a paid add-on, and its price is not listed on the pricing page.
About Metricool
- Founded
- 2014.
- Funding or owner
- Part of team.blue since 2024.
Listed in: Social Media Management Tools
Sources
Every fact on this page comes from Metricool's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.