Loomly review (2026): features, pros and cons, pricing
Calendar-first social media scheduler with built-in approval workflows, priced by social accounts rather than per user.
Verdict at a glance
Loomly is a calendar-first scheduler with approval workflows and roles built into the entry paid plan. It prices by social accounts, offers unlimited users on Beyond, and suits small marketing teams and agencies that need review steps.
Pros
- Easy to learn and use.
- Approval workflow and calendar view suit small teams.
- Good price for what is included.
Cons
- Support quality reported as declining.
- Trustpilot score is far lower than G2 (1.7 from 26 reviews, per a third-party summary)
- Technical problems and support complaints in low-rated reviews.
What is Loomly?
Calendar-first social media scheduler with built-in approval workflows, priced by social accounts rather than per user. It is built for small marketing teams and agencies that want an approval workflow in the cheapest tier and teams that want unlimited users at the Beyond tier instead of paying per seat. Loomly was founded in 2015 and is based in Fully distributed team (contracting entity in Milan, Italy).
Category: Social Media Management Tools
Loomly key features
| Feature | What we found |
|---|---|
| Scheduling and publishing | Calendar scheduling with unlimited calendars on all plans; link shorteners. |
| Supported networks | Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Threads. |
| Analytics and reporting | Advanced analytics on Starter; scheduled reports only on Beyond. |
| Social inbox and engagement | Reply to interactions, saved replies and conversation assignment on both paid plans. |
| Social listening | Limited: 2 searches per month on Starter, 5 on Beyond. |
| Approvals and collaboration | Approval workflows and roles on Starter; custom roles and workflows on Beyond. |
Loomly pricing
Loomly bundles social accounts and users by tier. Starter costs $49 a month billed yearly ($588 a year) or $65 monthly, with 12 social accounts and 3 users. Beyond costs $249 a month billed yearly ($2,988 a year) or $332 monthly, with 60 accounts and unlimited users. Enterprise, at 61 or more accounts, is quote only. Yearly billing is about 25% cheaper. No extra-user or extra-account add-ons are published. Plans auto-renew at the then-current fee with no refund, and price changes apply at renewal with prior notice.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $49/month billed yearly ($588/year); $65/month billed monthly | 12 social accounts, 3 users | Approval workflows, roles, advanced analytics, 2 social listening searches per month |
| Beyond | $249/month billed yearly ($2,988/year); $332/month billed monthly | 60 social accounts, unlimited users | Adds custom branding, custom roles and workflows, hashtag manager, calendar 2FA enforcement, scheduled reports, 5 listening searches per month |
| Enterprise | Contact sales | 61+ social accounts, unlimited users | Priority support |
Pricing page shows '$' without naming the currency; treated as USD. Page is internally inconsistent on whether custom roles and hashtag manager are in Starter. 50% lifetime discount for nonprofits with proof. Free trial offered, no credit card, length not stated.
Who Loomly is best for
Best for
- Small marketing teams and agencies that want an approval workflow in the cheapest tier.
- Teams that want unlimited users at the Beyond tier instead of paying per seat.
Not ideal for
- Teams that need a large social listening quota (2 to 5 searches per month)
- Buyers who need SAML SSO or a published SOC 2 report for Loomly itself.
Loomly alternatives
SendibleAgencies managing many client brands (workspaces) with many teammates, since users are unlimited.
SocialPilotAgencies and small teams that want client management and white-label reports at low entry prices.
AgorapulseAgencies and small teams that prioritize inbox and comment moderation.
MetricoolFreelancers and small agencies managing 5 to 50 brands on a budget.
BufferCreators and small businesses with a few channels.
HootsuiteTeams that need scheduling, inbox and listening in one suite and can budget per user.
What Loomly really costs
- Billing
- Monthly and annual.
- Annual discount
- About 25% ($49 vs $65 on Starter, $249 vs $332 on Beyond)
- Minimum seats
- Starter caps at 3 users; no per-seat pricing.
- 20 users per year
- Beyond (unlimited users): $249/month x 12 = $2,988/year on yearly billing; $332 x 12 = $3,984/year on monthly billing.
- Renewal terms
- Auto-renews at the then-current fee for an equal period; cancel before period end; no refund; price changes apply at renewal with prior notice (30 days email for EEA/UK/CH)
Add-ons and extras to budget for
- No extra-user or extra-account add-ons published.
Questions to ask about price
- Are there one-time costs for implementation, onboarding or data migration?
Is Loomly worth the price?
Good value for small marketing teams and agencies that want approval workflows in the cheapest tier, and for teams that would otherwise pay per seat, since Beyond has unlimited users. It gets awkward when you need a fourth user, because that forces the fivefold jump to Beyond, and for anyone wanting real social listening, which is capped at 2 or 5 searches a month.
Worth it if
- Small marketing teams and agencies that want an approval workflow in the cheapest tier.
- Teams that want unlimited users at the Beyond tier instead of paying per seat.
Look elsewhere if
- Teams that need a large social listening quota (2 to 5 searches per month)
- Buyers who need SAML SSO or a published SOC 2 report for Loomly itself.
Pricing details most reviews leave out
- Operated by Bending Spoons Operations S.p.A. under the current Terms, so renewal pricing and policy follow that company's terms.
- Yearly plans cannot be terminated early; Terms auto-renew at the then-current fee, non-refundable.
- Price per account bundle: moving from Starter (3 users) to Beyond is $49 to $249/month on yearly billing, a 5x jump, and it is the only way to get more than 3 users.
- Social listening is nominal (2 or 5 searches per month), so it is not a listening replacement.
- Security page names SAML nowhere; only Google SSO is mentioned.
Our verdict on Loomly
Loomly is a calendar-first social media scheduler priced by social account bundles, not per user. Starter is $49 per month billed yearly ($65 monthly) for 12 social accounts and 3 users. Beyond is $249 per month billed yearly ($332 monthly) for 60 accounts and unlimited users, and Enterprise is quote only. A free trial is offered with no credit card, but there is no free plan.
The catch is the jump. Moving from Starter to Beyond is a fivefold increase, and it is the only way to get more than 3 users. Yearly plans cannot be terminated early and auto-renew at the then-current fee. G2 reviewers rate Loomly 4.6 from 1,794 reviews and call it good value for what is included.
Loomly FAQ
What is Loomly used for?
Loomly is a calendar-first scheduler with approval workflows and roles built into the entry paid plan. It prices by social accounts, offers unlimited users on Beyond, and suits small marketing teams and agencies that need review steps. It suits small marketing teams and agencies that want an approval workflow in the cheapest tier.
Does Loomly have a free plan?
No, but Loomly offers a free trial with no credit card required. The trial length is not stated. Paid plans start at $49 per month billed yearly.
How much does Loomly cost for 20 users?
Loomly is not priced per seat. Beyond has unlimited users and costs $2,988 a year on yearly billing or $3,984 a year billed monthly, so 20 users fit in that price.
Can I cancel a yearly Loomly plan early?
No. Yearly plans cannot be terminated early. Cancellation takes effect at the end of the period, and fees are not refunded.
About Loomly
- Founded
- 2015.
- Headquarters
- Fully distributed team (contracting entity in Milan, Italy)
- Employees
- 11-50.
Listed in: Social Media Management Tools
Sources
Every fact on this page comes from Loomly's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.