Guru review (2026): features, pros and cons, pricing
AI knowledge platform that delivers verified answers inside work tools, sold on custom quotes.
Verdict at a glance
Guru is an AI knowledge platform that delivers verified, permission-aware answers inside tools like Slack and the browser. It is sold on custom quotes and aimed at sales and support teams in mid-size and enterprise companies.
Pros
- Intuitive onboarding and browser extension.
- Helpful support team.
Cons
- Opaque pricing.
- Price rise versus older per-seat tiers (inferred from conflicting price listings)
What is Guru?
AI knowledge platform that delivers verified answers inside work tools, sold on custom quotes. It is built for sales and support teams needing verified answers in Slack, browser and chat and mid-size and enterprise orgs wanting SSO, SCIM and governance. Guru was founded in 2013 and is based in Philadelphia, US.
Category: Knowledge Base Software
Guru key features
| Feature | What we found |
|---|---|
| Authoring and editing experience | Card-based knowledge with verification; details not confirmed. |
| Search and AI answers | Knowledge Agents and AI search, cited permission-aware answers, MCP delivery. |
| Internal vs public access control | Role-based access, SSO, SCIM, audit logs (enterprise governance) |
| Versioning and review workflows | Verification workflow not confirmed. |
| Help desk and chat integrations | 100+ integrations (vendor page) |
Guru pricing
Guru sells on a custom quote scoped in a sales call, and the vendor says it is not just a per-seat tool. There is no free plan, no public plan list and no published trial. The quote includes a solution engineering team that helps with knowledge architecture and agent tuning, so part of what you pay for is services, not only software. Billing is by quote, and renewal terms, add-ons and annual discounts are not published. Guru is also available on AWS Marketplace, and reduced pricing exists for eligible 501(c)(3) nonprofits.
Guru does not publish a price list. Pricing is quoted on request.
Pricing page says a quote is scoped in a call and calls Guru 'not just a per-seat tool'. Vendr marketplace (vendr.com/marketplace/guru, as of 2026-10-24): median about $37,800 per year from 155 purchases, range roughly $7,434 to $116,703. CostBench shows a conflicting $540 median; older sources show $5/$10/$20 tiers or $25 per user.
Who Guru is best for
Best for
- Sales and support teams needing verified answers in Slack, browser and chat.
- Mid-size and enterprise orgs wanting SSO, SCIM and governance.
Not ideal for
- Small teams wanting public per-seat pricing.
- Public customer-facing help centers.
Guru alternatives
SliteSmall and mid-size teams wanting an AI search wiki at a published price.
TettraSmall and mid-size teams living in Slack that want a cheap internal wiki.
BloomfireMid-size and enterprise teams that want a company-wide Q&A and knowledge library with search as the main feature.
NotionStartups and small teams combining wiki and project tracking.
ConfluenceTeams already on Jira or Jira Service Management.
Document360Product and SaaS documentation teams needing public and private KBs.
What Guru really costs
- Billing
- Quote.
- Recent price change
- Older sources show $5/$10/$20 per user tiers; current page shows quote only (date not documented)
Questions to ask about price
- What is the price per user or per unit, and what is the pricing basis (seats, employees, usage)?
- Is there a minimum number of seats or a minimum annual spend?
- What is the discount for annual billing, and can we start monthly?
- Which features we need sit in add-ons or a higher plan, and what do they cost?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Guru worth the price?
Guru is good value for sales and support teams in mid-size or enterprise companies that need verified answers inside Slack, the browser and chat, plus SSO, SCIM and governance. It gets awkward for small teams that want a public per-seat price to budget against, and for anyone who needs a public customer-facing help center, which Guru is not built for.
Worth it if
- Sales and support teams needing verified answers in Slack, browser and chat.
- Mid-size and enterprise orgs wanting SSO, SCIM and governance.
Look elsewhere if
- Small teams wanting public per-seat pricing.
- Public customer-facing help centers.
Pricing details most reviews leave out
- Median Vendr contract about $37,800 per year vs conflicting $540 on CostBench; treat as uncertain.
- Quote includes a solution engineering team for knowledge architecture and agent tuning.
- SSO, SCIM, RBAC and audit logs described as part of enterprise governance.
- Available on AWS Marketplace.
- Guru for Good gives reduced pricing to eligible 501(c)(3)s.
Our verdict on Guru
Guru is an AI knowledge platform that delivers verified answers inside tools like Slack and the browser, and it has no published price. The vendor repositioned it as a knowledge-agent platform and no longer lists per-seat prices, so value depends entirely on the quote you negotiate. It has no free plan, so every evaluation starts with a conversation with sales.
The only price signals are indirect. Marketplace purchase data points to a median contract of about $37,800 per year across 155 purchases, with a range of roughly $7,434 to $116,703. Another cost tracker shows a conflicting $540 median, so treat any number as uncertain. Older listings showed $5, $10 and $20 per user tiers, and the complaint pattern is that pricing is opaque and has risen.
Guru FAQ
What is Guru used for?
Guru is an AI knowledge platform that delivers verified, permission-aware answers inside tools like Slack and the browser. It is sold on custom quotes and aimed at sales and support teams in mid-size and enterprise companies. It suits sales and support teams needing verified answers in Slack, browser and chat.
Does Guru publish its pricing?
No. The pricing page says a quote is scoped in a call. Older sources show per-user tiers of $5, $10 and $20, but the current page shows quote only, and the date of the change is not documented.
How much does Guru cost for 20 users?
There is no published 20-user figure. Marketplace buyer data suggests a median contract near $37,800 per year with a wide range, but that figure is uncertain and not a list price. Get a written quote.
Is there a free plan or discount for Guru?
There is no free plan. Reduced pricing is available to eligible 501(c)(3) nonprofits through Guru for Good, and Guru is purchasable through AWS Marketplace.
About Guru
- Founded
- 2013.
- Headquarters
- Philadelphia, US.
- Funding or owner
- About $70.7M total; $30M Series C led by Accel (Latka); Series C date disputed (2020 vs 2021)
Listed in: Knowledge Base Software
Sources
Every fact on this page comes from Guru's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.