Wix eCommerce review (2026): features, pros and cons, pricing
Website builder with ecommerce on its Core, Business and Business Elite premium plans.
Verdict at a glance
A website builder with ecommerce on its Core, Business and Business Elite plans. It stands out for combining site, store and bookings in one editor, which suits small shops and service businesses.
What is Wix eCommerce?
Website builder with ecommerce on its Core, Business and Business Elite premium plans. It is built for small shops and service businesses that want site and store in one editor and owners with no developer. Wix eCommerce was founded in 2006 and is based in Tel Aviv, Israel.
Category: Ecommerce Platforms, Website Builders
Wix eCommerce key features
| Feature | What we found |
|---|---|
| Hosted versus self-hosted | Hosted SaaS. |
| Scalability and checkout limits | Storage 50 GB / 100 GB / unlimited by plan. |
| Editor and template quality | Drag-and-drop editor per vendor page. |
| Ecommerce capability | Basic ecommerce on Core, standard on Business, advanced on Business Elite. |
| Customization and code access | Advanced developer platform on Business Elite. |
| Hosting, uptime and speed | Multi-cloud hosting per vendor page. |
Wix eCommerce pricing
Wix charges per site on tiered plans, with prices shown for a yearly subscription paid upfront. The ladder is Free at $0, Light $17.77, Core $29.77, Business $39.77 and Business Elite $159.77 per month. Storage rises from 2 GB on Light to 50 GB, 100 GB and unlimited, and collaborator seats scale 2, 5, 10 and 100. Ecommerce is basic on Core, standard on Business and advanced on Business Elite. Renewal prices and transaction fees are not stated on the plans page, and there is a 14 day refund on the initial upgrade.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | per site | No credit card required |
| Light | $17.77/mo | per site | 2 GB storage, 2 collaborators; no ecommerce listed |
| Core | $29.77/mo | per site | 50 GB, accept payments, basic ecommerce, 5 collaborators |
| Business | $39.77/mo | per site | 100 GB, standard ecommerce, 10 collaborators |
| Business Elite | $159.77/mo | per site | Unlimited storage, advanced ecommerce, 100 collaborators |
Prices shown are for yearly subscriptions paid in full; page did not state transaction fees or renewal prices. Page also showed a '$159' Save 50% figure it did not explain. 14-day refund on initial upgrade.
Who Wix eCommerce is best for
Best for
- Small shops and service businesses that want site and store in one editor.
- Owners with no developer.
- Businesses that need bookings next to a store.
Not ideal for
- Large catalogs needing complex B2B or ERP workflows.
- Teams wanting self-hosting.
Wix eCommerce alternatives
ShopifySmall and mid-size brands that want a hosted store without managing servers.
Squarespace CommerceBrands and creators that prioritize templates and design.
BigCommerceGrowing stores wanting B2B tools and open APIs on a hosted platform.
WooCommerceMerchants already on WordPress who want full code control.
Adobe Commerce (Magento)Large merchants with in-house or agency developers.
Big CartelArtists and small makers who want a cheap flat-fee store.
What Wix eCommerce really costs
- Billing
- Monthly and annual (page shows yearly)
- Renewal terms
- Not stated on plans page; free domain voucher not available on renewal.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- What is the discount for annual billing, and can we start monthly?
- Which features we need sit in add-ons or a higher plan, and what do they cost?
- Are there one-time costs for implementation, onboarding or data migration?
Is Wix eCommerce worth the price?
Wix is good value for small shops and service businesses that want a store and a site in one drag and drop editor, especially owners without a developer. It gets more expensive as you move up for storage, collaborators and advanced ecommerce, and the jump from $39.77 to $159.77 is steep. Large catalogs with B2B or ERP needs, or anyone wanting to self-host, will outgrow it.
Worth it if
- Small shops and service businesses that want site and store in one editor.
- Owners with no developer.
- Businesses that need bookings next to a store.
Look elsewhere if
- Large catalogs needing complex B2B or ERP workflows.
- Teams wanting self-hosting.
Pricing details most reviews leave out
- Ecommerce starts at Core; Light has no ecommerce listed.
- Listed prices are yearly, paid in full upfront.
- Free domain voucher applies to first purchase only, not renewal or upgrade.
- Renewal pricing is not stated on the plans page.
- Collaborator seats scale 2, 5, 10, 100 by plan.
Wix eCommerce compared
Our verdict on Wix eCommerce
Wix eCommerce is the store side of the Wix website builder, sold through the Core, Business and Business Elite premium plans. Prices are public: Core is $29.77 a month, Business $39.77 and Business Elite $159.77, all shown for yearly plans paid in full. The Light plan at $17.77 has no ecommerce listed, so the real entry price for selling online is Core.
The catch is what the page leaves out. It does not state transaction fees or renewal prices, and the free domain voucher applies to the first purchase only. A small shop that stays small can run well on Core or Business. The jump to Business Elite is large, so check whether you need what it adds before the catalog grows into it.
Wix eCommerce FAQ
What is Wix eCommerce used for?
A website builder with ecommerce on its Core, Business and Business Elite plans. It stands out for combining site, store and bookings in one editor, which suits small shops and service businesses. It suits small shops and service businesses that want site and store in one editor.
What is the cheapest Wix plan with ecommerce?
Core at $29.77 a month on yearly billing. The Light plan at $17.77 does not list ecommerce.
Does Wix have a free plan?
Yes, a Free plan at $0 per site with no credit card required. It is not an ecommerce plan.
Will the price change at renewal?
Wix does not state renewal pricing on the plans page, and the free domain voucher is not available on renewal. Ask before you commit.
About Wix eCommerce
- Founded
- 2006.
- Headquarters
- Tel Aviv, Israel.
Listed in: Ecommerce Platforms, Website Builders
Sources
Every fact on this page comes from Wix eCommerce's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.