8 best Shopify alternatives in 2026
Looking for an alternative to Shopify? These 8 tools do the same job with a different focus. Each one is compared on who it suits, its key features, pros and cons, and what it really costs next to Shopify.
Why teams look for an alternative to Shopify
- Merchants that must use an outside payment gateway at low volume (2% extra fee on Basic)
- Teams needing full server-level control of code and data.
- Anyone expecting SSO details on the public pricing page (not stated there)
From Shopify's published plan limits and recurring themes in public reviews. See the Shopify review for the full picture.
Shopify alternatives at a glance
| Tool | Best for | Starting price | Free plan or trial |
|---|---|---|---|
 Shopify Current | Small and mid-size brands that want a hosted store without managing servers. | $29/month billed yearly ($39 monthly) for Basic | Free trial |
 BigCommerce | Growing stores wanting B2B tools and open APIs on a hosted platform. | $29/month billed yearly (Core), $39 monthly | Free trial |
 WooCommerce | Merchants already on WordPress who want full code control. | Free (core); hosting typically $25-$350/month | Free plan |
 Wix eCommerce | Small shops and service businesses that want site and store in one editor. | Free plan; ecommerce from $29.77/month (Core) billed yearly | Free plan |
 Squarespace Commerce | Brands and creators that prioritize templates and design. | EUR 12/month (Basic, lower of the two shown figures); 14-day trial | Free trial |
 Adobe Commerce (Magento) | Large merchants with in-house or agency developers. | Contact sales | No |
 WordPress.com | Content sites and blogs that want the WordPress ecosystem without managing hosting. | Free; Personal US$4/month billed yearly | Free plan |
 Webflow | Design-led marketing sites that need custom layouts and a CMS. | $15/mo per site billed yearly (Basic) | No |
 Duda | Agencies managing many client sites with unlimited client accounts. | $19/month billed annually ($25 monthly) | Free trial |
The 8 best Shopify alternatives
BigCommerce
Hosted ecommerce platform whose plans are capped by trailing twelve month sales, with Enterprise-style Performance tier.
A hosted platform whose plans are capped by trailing twelve month sales, with an enterprise-style Performance tier. It stands out for B2B tools, open APIs and no transaction fee on embedded payment providers.
- Best for
- Growing stores wanting B2B tools and open APIs on a hosted platform.
- Company size
- Small to enterprise.
Key features
- Hosted versus self-hosted
- Hosted SaaS.
- Payment processing and transaction fees
- Card rates from 2.89% + $0.29 (Amex 3.50%); Open Payment Provider fee 2.0% / 1.0% / 0.6% / none by plan.
- B2B and wholesale features
- Price Lists on Performance only; customer groups on Growth and up.
- Scalability and checkout limits
- Sales caps: $30K, $100K TTM GMV, $33,333/month on Scale; 0.9% overage on Scale.
Best for
- Growing stores wanting B2B tools and open APIs on a hosted platform.
- Merchants that want no transaction fee on embedded payment providers.
- Mid-market brands expecting to cross sales tiers.
Not ideal for
- Merchants who dislike sales-based plan caps and forced upgrades.
- Tiny stores wanting the cheapest possible plan.
Pricing: $29/month billed yearly (Core), $39 monthly · Free trial
WooCommerce
Free open source ecommerce plugin for WordPress where you pay for hosting, extensions and your chosen payment processor.
A free open source ecommerce plugin for WordPress where you pay for hosting, extensions and your chosen payment processor. It stands out for full code control and no platform revenue share.
- Best for
- Merchants already on WordPress who want full code control.
- Company size
- Small to large, developer-led.
Key features
- Hosted versus self-hosted
- Self-hosted on WordPress (host of your choice)
- Payment processing and transaction fees
- WooPayments about 2.50-2.90% + 30 cents; other gateways add no WooCommerce fee.
- App and integration ecosystem
- Extensions sold a la carte at $29-$299/year each.
- Scalability and checkout limits
- No product variant limits per vendor page; depends on your hosting.
Best for
- Merchants already on WordPress who want full code control.
- Stores with unusual product or checkout logic that justifies developer time.
- Merchants wanting no platform revenue share.
Not ideal for
- Teams without anyone to handle hosting, updates and security.
- Merchants wanting one vendor to call for everything.
Pricing: Free (core); hosting typically $25-$350/month · Free plan
Wix eCommerce
Website builder with ecommerce on its Core, Business and Business Elite premium plans.
A website builder with ecommerce on its Core, Business and Business Elite plans. It stands out for combining site, store and bookings in one editor, which suits small shops and service businesses.
- Best for
- Small shops and service businesses that want site and store in one editor.
- Company size
- Small business.
Key features
- Hosted versus self-hosted
- Hosted SaaS.
- Scalability and checkout limits
- Storage 50 GB / 100 GB / unlimited by plan.
Best for
- Small shops and service businesses that want site and store in one editor.
- Owners with no developer.
- Businesses that need bookings next to a store.
Not ideal for
- Large catalogs needing complex B2B or ERP workflows.
- Teams wanting self-hosting.
Pricing: Free plan; ecommerce from $29.77/month (Core) billed yearly · Free plan
Squarespace Commerce
Design-led website builder whose Core, Plus and Advanced plans add commerce with lower card rates as the plan rises.
A design-led website builder whose Core, Plus and Advanced plans add commerce. It stands out for templates and design, code injection from Core up, and lower card rates as the plan rises.
- Best for
- Brands and creators that prioritize templates and design.
- Company size
- Small business.
Key features
- Hosted versus self-hosted
- Hosted SaaS.
- Payment processing and transaction fees
- Basic 2% store fee + 2.0% + EUR 0.25 card; Core 0% store fee; Advanced card 1.5% + EUR 0.25.
- Themes and customization
- CSS/JS and code injection from Core up.
- Scalability and checkout limits
- Unlimited product sales on Basic per vendor page.
Best for
- Brands and creators that prioritize templates and design.
- Small stores wanting site and store from one vendor.
- Sellers of digital content or memberships.
Not ideal for
- Stores wanting extensive app marketplaces or advanced B2B.
- Basic plan users needing custom code (not included)
Pricing: EUR 12/month (Basic, lower of the two shown figures); 14-day trial · Free trial
Squarespace Commerce pricing and review Squarespace Commerce alternatives
Adobe Commerce (Magento)
Enterprise commerce platform from Adobe built on the Magento codebase, sold by quote.
An enterprise commerce platform from Adobe built on the Magento codebase and sold by quote. It suits large merchants with in-house or agency developers and complex catalogs or B2B needs.
- Best for
- Large merchants with in-house or agency developers.
- Company size
- Enterprise / upper mid-market.
Key features
- Hosted versus self-hosted
- Cloud-hosted or self-managed (not confirmed by the vendor)
Best for
- Large merchants with in-house or agency developers.
- Complex catalogs and B2B needing deep customization.
Not ideal for
- Small stores without developer budget.
- Buyers needing published prices.
Pricing: Contact sales
WordPress.com
Hosted WordPress service from Automattic with free and paid per-site plans, plugins from the Business plan up.
WordPress.com is a hosted WordPress service from Automattic with free and paid per-site plans. Plugins arrive from the Business plan up, making it a fit for blogs and content sites that want the WordPress ecosystem without managing hosting.
- Best for
- Content sites and blogs that want the WordPress ecosystem without managing hosting.
- Company size
- Individuals to SMB; Enterprise via WordPress VIP.
Key features
- Editor and template quality
- Block editor with themes; plugins add flexibility.
- Ecommerce capability
- Full WooCommerce on Commerce (US$45/mo yearly); partial on Business.
- SEO controls
- SEO and analytics tools listed; per-plan detail not clear on pricing page.
- Customization and code access
- Custom plugins and themes on paid plans; 60,000+ plugins per pricing page.
Pros
- Easy to start and familiar WordPress editing.
- Large plugin and template choice.
- Low entry price on long prepay terms.
Cons
- Plugin conflicts and issues.
- Advanced features cost more on higher plans.
- Customization limits on lower plans.
Pricing: Free; Personal US$4/month billed yearly · Free plan
Webflow
Visual website builder with hosting and a built-in CMS, aimed at designers and marketing teams who want code-level control without writing a backend.
Webflow is a visual website builder with hosting and a built-in CMS for designers and marketing teams. It gives code-level layout control without a backend, though G2 reviewers mention a steep learning curve.
- Best for
- Design-led marketing sites that need custom layouts and a CMS.
- Company size
- Freelancers, agencies, SMB and enterprise marketing teams.
Key features
- Editor and template quality
- Visual designer with HTML/CSS concepts; G2 reviewers report a learning curve.
- Customization and code access
- Code components on Premium; full visual control of layout.
- Hosting, uptime and speed
- Hosting included with site plans.
Pros
- Design freedom beyond template builders.
Cons
- Pricing shifts frequently.
- Learning curve.
- Limited customer support.
Pricing: $15/mo per site billed yearly (Basic)
Duda
Website builder aimed at agencies and SaaS/reseller partners, with team seats, client accounts and white-label plans.
Duda is a website builder aimed at agencies and SaaS or reseller partners, with team seats, client accounts and white-label plans. It stands out for unlimited client accounts and an editor that G2 reviewers rate 9.2 out of 10.
- Best for
- Agencies managing many client sites with unlimited client accounts.
- Company size
- Agencies and web professionals.
Key features
- Editor and template quality
- G2 reviewers rate ease of use 9.2/10.
- Ecommerce capability
- Separate paid add-on, pricing not on the plan table.
- Customization and code access
- White label and unlimited client accounts on all plans.
Pros
- Easy setup and site editing.
- Responsive support.
Cons
- WordPress tooling rated weaker in G2 summaries.
Pricing: $19/month billed annually ($25 monthly) · Free trial
How to choose a Shopify alternative
Start with what made you look: a missing feature, a team that outgrew the plan or a bill that grew faster than the team. Then compare the shortlist on the points that matter most for this kind of software.
- Hosted versus self-hosted: Determines maintenance burden, control and who handles security.
- Payment processing and transaction fees: Fees on every sale often outweigh the monthly plan price.
- Themes and customization: Storefront flexibility affects brand fit and developer cost.
- App and integration ecosystem: Marketing, shipping and ERP integrations extend core features.
- Multichannel and marketplace selling: Selling on Amazon, social and POS needs native channel support.
- SEO and site performance: Clean URLs, speed and metadata control influence organic sales.
What the alternatives cost compared with Shopify
Shopify does not publish a per-user price that can be compared directly, so the table shows each vendor's own pricing basis.
| Tool | Starting price | Per seat per month | Pricing model | 20 users per year |
|---|---|---|---|---|
| Shopify | $29/month billed yearly ($39 monthly) for Basic | Not published | flat monthly plan plus payment fees | Not published |
| Duda | $19/month billed annually ($25 monthly) | $29 per month per site on Team (includes 3 seats); no per-seat price published. | per site tiers with team seats | Not published |
| WordPress.com | Free; Personal US$4/month billed yearly | Not published | per site, tiered | Not published |
| Webflow | $15/mo per site billed yearly (Basic) | Not published | per site (plus workspace seats) | Not published |
| WooCommerce | Free (core); hosting typically $25-$350/month | Not published | free software plus hosting, extensions and processor fees | Not published |
| BigCommerce | $29/month billed yearly (Core), $39 monthly | Not published | flat monthly plan with sales caps | Not published |
| Wix eCommerce | Free plan; ecommerce from $29.77/month (Core) billed yearly | Not published | tiered monthly plan billed yearly | Not published |
| Squarespace Commerce | EUR 12/month (Basic, lower of the two shown figures); 14-day trial | Not published | tiered monthly plan | Not published |
| Adobe Commerce (Magento) | Contact sales | Not published | custom | Not published |
When to stay with Shopify
- Small and mid-size brands that want a hosted store without managing servers.
- Merchants that will use Shopify Payments to avoid the third-party gateway fee.
- Brands that need a path from a cheap plan to Plus without replatforming.
Shopify alternatives: frequently asked questions
What is the best alternative to Shopify?
BigCommerce is the closest alternative for most teams: growing stores wanting B2B tools and open APIs on a hosted platform. WooCommerce suits teams that merchants already on WordPress who want full code control.
Is there a free alternative to Shopify?
WooCommerce, Wix eCommerce and WordPress.com offer a free plan. Free plans usually cap users, features or history, so check the limits against your team size.