Salesforce Account Engagement (Pardot) review (2026): features, pros and cons, pricing
Salesforce's B2B marketing automation product, priced per org per month by edition.
Rebranded: Pardot is now Marketing Cloud Account Engagement; editions on the pricing page carry a plus sign (Growth+, Plus+, Advanced+, Premium+)
Verdict at a glance
Salesforce Account Engagement, formerly Pardot, is Salesforce's B2B marketing automation product with a native Salesforce CRM connector. It is priced per org by edition and suits mid-market teams, though reviewers cite complexity and long onboarding.
Pros
- Integration with Salesforce and granular customer data.
Cons
- Interface complexity.
- Lengthy onboarding.
What is Salesforce Account Engagement (Pardot)?
Salesforce's B2B marketing automation product, priced per org per month by edition. It is built for B2B teams already running Salesforce CRM and teams that want published edition prices rather than quotes. Salesforce Account Engagement (Pardot) was founded in 2007 and is based in San Francisco, US (Salesforce).
Category: Marketing Automation Software
Salesforce Account Engagement (Pardot) key features
| Feature | What we found |
|---|---|
| CRM integration | Native Salesforce CRM connector (vendor product) |
| Email and multichannel campaigns | SMS and WhatsApp credits from $10 per 1,000 credits. |
| Reporting and attribution | B2B Marketing Analytics Plus add-on at $3,000 per user per month. |
Salesforce Account Engagement (Pardot) pricing
Pricing is per org per month by edition, billed annually, with contacts included. Growth+ is $1,250 for 10,000 contacts, Plus+ is $2,750, Advanced+ is $4,400, and Premium+ is $15,000 for 75,000 contacts. Extra contacts cost $100 per 10,000 per month. The annual contract is required. Add-ons stack up: Advanced Dynamic Content, Custom Object Integration and Advanced Email Analytics are $400 a month each, a Dedicated IP is $500, B2B Marketing Analytics Plus is $3,000 per user per month, and Sales Emails and Alerts is $50 per user. The page says prices are subject to change.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Growth+ | $1,250 | per org per month, billed annually | 10,000 contacts; includes Marketing Cloud Next Growth Edition |
| Plus+ | $2,750 | per org per month, billed annually | 10,000 contacts |
| Advanced+ | $4,400 | per org per month, billed annually | 10,000 contacts |
| Premium+ | $15,000 | per org per month, billed annually | 75,000 contacts |
Additional contacts $100 per 10,000 per month. Pricing page says informational and subject to change.
Who Salesforce Account Engagement (Pardot) is best for
Best for
- B2B teams already running Salesforce CRM.
- Teams that want published edition prices rather than quotes.
Not ideal for
- Companies without Salesforce CRM.
- Small teams that find the interface complex and onboarding long (Capterra/GetApp reviewers)
Salesforce Account Engagement (Pardot) alternatives
Adobe Marketo EngageMid-size and enterprise B2B teams with a dedicated marketing ops admin.
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.
KeapSmall service businesses wanting CRM, automation and invoicing in one tool.
Zoho Marketing AutomationTeams already on Zoho CRM.
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
What Salesforce Account Engagement (Pardot) really costs
- Billing
- Annual only.
- 20 users per year
- Not seat priced. Growth+ is $1,250 x 12 = $15,000/yr per org for 10,000 contacts, before the Salesforce licences users need to log in.
- Renewal terms
- Per month products require an annual contract (pricing page)
- Recent price change
- Plus and Advanced appear to have risen from $2,500 and $4,000 to $2,750 and $4,400; date not confirmed.
Add-ons and extras to budget for
- Additional contacts $100 per 10,000/month.
- B2B Marketing Analytics Plus $3,000 per user/month.
- Sales Emails and Alerts $50 per user/month.
- Advanced Dynamic Content, Custom Object Integration, Advanced Email Analytics $400/month each.
- Dedicated IP $500/month.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- What is the discount for annual billing, and can we start monthly?
- Are there one-time costs for implementation, onboarding or data migration?
Is Salesforce Account Engagement (Pardot) worth the price?
It is good value for B2B teams already running Salesforce CRM, where the native connector and customer data are the main reason to buy. It gets expensive for companies without Salesforce CRM, because users also need Salesforce licenses to log in. Small teams also report a complex interface and long onboarding, which adds hidden cost in time. Moving from Growth+ to Plus+ more than doubles the monthly price.
Worth it if
- B2B teams already running Salesforce CRM.
- Teams that want published edition prices rather than quotes.
Look elsewhere if
- Companies without Salesforce CRM.
- Small teams that find the interface complex and onboarding long (Capterra/GetApp reviewers)
Pricing details most reviews leave out
- Advanced Dynamic Content, Custom Object Integration and Advanced Email Analytics each cost $400/month as add-ons; Dedicated IP $500/month.
- Plus+ and above include Marketing Cloud Next Advanced Edition; Growth+ includes the Growth Edition.
- Logins require Salesforce SSO since February 2021; Pardot-only users can take a Salesforce identity license.
- Older third-party sources list Plus at $2,500 and Advanced at $4,000; current page shows $2,750 and $4,400, no dated announcement found.
Our verdict on Salesforce Account Engagement (Pardot)
Pardot has been rebranded and is now called Marketing Cloud Account Engagement. It is Salesforce's B2B marketing automation product, and editions now carry a plus sign: Growth+, Plus+, Advanced+ and Premium+. Prices are published per org per month rather than per seat, starting at $1,250 a month billed annually for Growth+. It is billed annually only, with contacts included in each edition.
That price covers 10,000 contacts, but it is not the whole bill. Salesforce licenses are needed to log in, and add-ons such as dynamic content, custom object integration and a dedicated IP are billed separately. Older third-party sources list Plus at $2,500 and Advanced at $4,000, while the current page shows $2,750 and $4,400, so expect list prices to move.
Salesforce Account Engagement (Pardot) FAQ
What is Salesforce Account Engagement (Pardot) used for?
Salesforce Account Engagement, formerly Pardot, is Salesforce's B2B marketing automation product with a native Salesforce CRM connector. It is priced per org by edition and suits mid-market teams, though reviewers cite complexity and long onboarding. It suits B2B teams already running Salesforce CRM.
How much does Account Engagement (Pardot) cost?
Growth+ is $1,250 per org per month billed annually, covering 10,000 contacts. Plus+ is $2,750, Advanced+ is $4,400 and Premium+ is $15,000 with 75,000 contacts.
How much does Pardot cost per year for a 10,000 contact list?
Growth+ comes to $1,250 x 12 = $15,000 per year per org. That is before the Salesforce licenses users need to log in and before any add-ons.
What are the extra costs on top of the edition price?
Additional contacts are $100 per 10,000 per month. Three advanced features are $400 a month each, a Dedicated IP is $500 a month, and B2B Marketing Analytics Plus is $3,000 per user per month.
About Salesforce Account Engagement (Pardot)
- Founded
- 2007.
- Headquarters
- San Francisco, US (Salesforce)
- Funding or owner
- Part of Salesforce. Pardot (founded 2007 in Atlanta) was acquired by ExactTarget in 2012; Salesforce acquired ExactTarget in 2013 for $2.5B.
Listed in: Marketing Automation Software
Sources
Every fact on this page comes from Salesforce Account Engagement (Pardot)'s own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.