Keap review (2026): features, pros and cons, pricing
CRM and marketing automation for small service businesses (formerly Infusionsoft), sold as a single base plan.
Verdict at a glance
Keap, formerly Infusionsoft, is a CRM and marketing automation tool for small service businesses. It sells a single base plan with built-in CRM and text marketing, and reviewers like its strong automation.
Pros
- Strong automation.
- Economical CRM and marketing in one tool.
What is Keap?
CRM and marketing automation for small service businesses (formerly Infusionsoft), sold as a single base plan. It is built for small service businesses wanting CRM, automation and invoicing in one tool and teams of 2 to about 10 users. Keap was founded in 2001 and is based in Chandler, US.
Category: Marketing Automation Software
Keap key features
| Feature | What we found |
|---|---|
| CRM integration | Built-in CRM. |
| Email and multichannel campaigns | Text marketing (US only) with tiers from included Tier 1 up to $279/mo for 25,000 messages. |
Keap pricing
Keap has one base plan at $299 per month, or $2,988 per year, with 2 user licences included. Extra users are $39 per month each. The number of contacts also drives tiers, but those prices are not published. Text marketing (US only) includes Tier 1, with higher tiers from $24 to $279 per month and a local number at $10 per month. An implementation package is required and its price is not listed. Annual contracts carry a $299 early termination fee, and cancellation needs to be requested at least 10 days before the next invoice.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Base plan | $299/mo monthly or $2,988/yr | includes 2 user licences | contact count tiered, prices not on page |
Additional users $39/mo each. Contact add-on tiers not published. Text marketing Tier 1 included; higher tiers $24 to $279/mo. Keap implementation package required, price not listed. Annual contract carries a $299 early termination fee.
Who Keap is best for
Best for
- Small service businesses wanting CRM, automation and invoicing in one tool.
- Teams of 2 to about 10 users.
Not ideal for
- Larger teams: every user beyond 2 costs extra.
- Buyers wanting self-serve onboarding: an implementation package is required.
Keap alternatives
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.
MailchimpSmall lists that start free and grow into paid tiers.
Zoho Marketing AutomationTeams already on Zoho CRM.
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
GetResponseSmall teams that want email plus automation and landing pages in one plan.
What Keap really costs
- Per seat per month
- $39 per additional user on top of 2 included.
- Billing
- Monthly and annual.
- Annual discount
- About 17% vs monthly ($2,988 vs $3,588)
- Minimum seats
- 2 user licences in base plan.
- 20 users per year
- $2,988 base + 18 extra users x $39 x 12 ($8,424) = $11,412/yr on annual billing, before contact tiers, implementation package and texting.
- Renewal terms
- Annual term with $299 early termination fee; cancel at least 10 days before next invoice.
- Recent price change
- Third-party listings show single plan from $299/mo in 2026; not confirmed by the vendor.
Add-ons and extras to budget for
- Additional users $39/mo.
- Contact tiers (unpublished)
- Text tiers $24 to $279/mo.
- Local number $10/mo.
- Implementation package (price unpublished)
Questions to ask about price
- Are there one-time costs for implementation, onboarding or data migration?
Is Keap worth the price?
It is good value for small service businesses of 2 to about 10 users that want CRM, automation and invoicing in one tool, and reviewers call it an economical CRM and marketing combination. It gets expensive as the team grows, because every user beyond 2 adds $39 per month. Buyers wanting self-serve onboarding should note the required implementation package, and the unpublished contact tiers make the real total hard to predict.
Worth it if
- Small service businesses wanting CRM, automation and invoicing in one tool.
- Teams of 2 to about 10 users.
Look elsewhere if
- Larger teams: every user beyond 2 costs extra.
- Buyers wanting self-serve onboarding: an implementation package is required.
Cheaper per seat than Keap
- HubSpot Marketing HubStarter from $7 or $20 per seat/month (billing mapping unlabeled); Professional includes 3 seats, extra seats from $45/month.
Pricing details most reviews leave out
- Implementation package is mandatory and its price is unpublished.
- Annual plan saves $600/yr (about 17%) but carries a $299 early termination fee.
- Cancellation requests need 10 days before the next invoice date.
- Thryv bought Keap for $80M cash in Oct 2024, reported by a source as a steep drop from earlier valuation; competitors speculate about price rises, none announced.
Our verdict on Keap
Keap is sold as a single base plan at $299 per month billed monthly, or $2,988 per year billed annually. That includes 2 user licences, and every additional user costs $39 per month. Annual billing saves $600 per year, about 17%, but carries a $299 early termination fee. Keap was acquired by Thryv for $80 million in cash in October 2024 and is still sold as Keap.
The headline price leaves out a lot. Contact tiers are unpublished, text marketing tiers run $24 to $279 per month beyond the included Tier 1, and a Keap implementation package is required at an unpublished price. For a team of 20 on annual billing, the base and user fees alone come to $11,412 per year.
Keap FAQ
What is Keap used for?
Keap, formerly Infusionsoft, is a CRM and marketing automation tool for small service businesses. It sells a single base plan with built-in CRM and text marketing, and reviewers like its strong automation. It suits small service businesses wanting CRM, automation and invoicing in one tool.
How much does Keap cost for 20 users?
On annual billing, the $2,988 base plus 18 extra users at $39 per month ($8,424 per year) comes to $11,412 per year. That is before contact tiers, the implementation package and texting.
Does Keap have a free plan?
No free plan is listed. The single base plan starts at $299 per month billed monthly.
What happens if I cancel Keap's annual plan early?
Annual contracts carry a $299 early termination fee. Cancellation requests need to be made at least 10 days before the next invoice date.
About Keap
- Founded
- 2001.
- Headquarters
- Chandler, US.
- Funding or owner
- Acquired by Thryv Holdings, 2024.
Listed in: Marketing Automation Software
Sources
Every fact on this page comes from Keap's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.