Flock review (2026): features, pros and cons, pricing
Team messenger with channels, video and apps aimed at small and mid-size teams, with a free Starter plan.
Verdict at a glance
Flock is a team messenger with channels, video and apps for small and mid-size teams. It stands out for a free Starter plan and unlimited searchable history on the paid PRO plan.
Pros
- Easy to use.
- Channels and direct messages keep conversations organized.
Cons
- Fewer advanced features than larger rivals.
- Mobile apps seen as needing improvement.
What is Flock?
Team messenger with channels, video and apps aimed at small and mid-size teams, with a free Starter plan. It is built for small teams (up to about 100 members) wanting low-cost chat with a free tier and teams that want unlimited search history without a large per-seat price.
Category: Team Chat and Messaging Software
Flock key features
| Feature | What we found |
|---|---|
| Channels and threading | 10 public channels on Starter, unlimited on PRO and Enterprise. |
| Built-in video and huddles | Starter 1:1 only; PRO group calls up to 20 participants; Enterprise limit not stated. |
| Search and message history limits | 10,000 searchable messages on Starter; unlimited on PRO and Enterprise. |
| Guest and external access | PRO and Enterprise guests free for 90 days from invitation, then billed at member rate. |
| Security and admin controls | SSO Enterprise only; hosted on AWS; TLS 1.2. |
Flock pricing
Flock has three plans by member count. Starter is free for 1 to 20 members, with 10,000 searchable messages, 10 public channels and 5 GB per team. PRO covers 20 to 100 members with unlimited history and channels, and is priced per user per month, though the current page shows no amount. Enterprise starts at 100 members and is a quote. Yearly billing lowers the per-user cost. Subscriptions renew automatically, PRO can be cancelled at any time, and guests become billable after 90 days.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $0 | 1 to 20 members, 10,000 searchable messages, 10 public channels, 1:1 calls only, 5 GB per team | |
| PRO | per user per month | 20 to 100 members, unlimited history and channels, group calls up to 20, 10 GB per member. Older Flock pages, roughly 6 years old, listed $4.50 per user per month billed annually (not confirmed by the vendor) | |
| Enterprise | Get a quote | 100+ members, SSO, 20 GB per member |
The vendor's current pricing page does not display PRO amounts. Yearly billing lowers per-user cost per FAQ.
Who Flock is best for
Best for
- Small teams (up to about 100 members) wanting low-cost chat with a free tier.
- Teams that want unlimited search history without a large per-seat price.
Not ideal for
- Buyers needing SSO below the Enterprise plan.
- Teams needing large group video calls (PRO group calls cap at 20)
Flock alternatives
SlackTeams wanting channel-based chat with a large app ecosystem.
Microsoft TeamsOrganizations already on Microsoft 365 and Entra ID.
Zoho CliqTeams already on Zoho apps (CRM, Projects, Workplace) that want chat inside that suite.
ChantySmall teams wanting cheap per-user chat with tasks.
MattermostOrganizations that must self-host or run air-gapped chat.
ConnecteamFrontline and deskless teams needing scheduling, forms and chat in one mobile app.
What Flock really costs
- Billing
- Monthly and annual.
- Minimum seats
- PRO band is 20 to 100 members; Enterprise 100+.
- Renewal terms
- Subscriptions renew automatically at end of each billing cycle (pricing FAQ)
Add-ons and extras to budget for
- Guests after 90 days are billed at member rate.
Questions to ask about price
- What is the price per user or per unit, and what is the pricing basis (seats, employees, usage)?
- What is the discount for annual billing, and can we start monthly?
- Are there one-time costs for implementation, onboarding or data migration?
Is Flock worth the price?
Good value for small teams of up to about 100 members that want low-cost chat with a free tier and unlimited search history without a large per-seat price. It gets awkward as you grow, because bands force plan changes, guests turn into paid members after 90 days, group video on PRO caps at 20, and SSO means a 100+ member Enterprise quote.
Worth it if
- Small teams (up to about 100 members) wanting low-cost chat with a free tier.
- Teams that want unlimited search history without a large per-seat price.
Look elsewhere if
- Buyers needing SSO below the Enterprise plan.
- Teams needing large group video calls (PRO group calls cap at 20)
Pricing details most reviews leave out
- Plans are gated by team size band (1-20, 20-100, 100+), which can force a plan change as you grow.
- Guests are free only for 90 days, then count as paid members.
- SSO is Enterprise only, which means a 100+ member quote.
- Group video on PRO caps at 20 people.
Our verdict on Flock
Flock is a team messenger with a free Starter plan, but the current vendor pricing page does not show the PRO amount. Older Flock pages, roughly six years old, listed $4.50 per user per month billed annually, which the vendor does not confirm. Starter covers 1 to 20 members, PRO covers 20 to 100 and Enterprise is a quote for 100 or more. Ask for the current PRO rate in writing.
Plans are gated by team size band, which can force a plan change as you grow. Guests are free for 90 days from invitation and are then billed at the member rate. SSO is Enterprise only, so needing it means a 100+ member quote. G2 shows 4.4 from 301 reviews, and reviewers find it easy to use.
Flock FAQ
What is Flock used for?
Flock is a team messenger with channels, video and apps for small and mid-size teams. It stands out for a free Starter plan and unlimited searchable history on the paid PRO plan. It suits small teams (up to about 100 members) wanting low-cost chat with a free tier.
Does Flock have a free plan?
Yes. Starter is free for 1 to 20 members, with 10,000 searchable messages, 10 public channels, 1:1 calls only and 5 GB per team.
Are guests free on Flock?
Guests on PRO and Enterprise are free for 90 days from invitation. After that they are billed at the member rate.
Does Flock publish its PRO price?
Not on the current pricing page. Older pages listed $4.50 per user per month billed annually, but the vendor does not confirm that, so ask for a current quote.
Sources
Every fact on this page comes from Flock's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.