Square Online review (2026): features, pros and cons, pricing
Square's website and online store builder, bundled with Square's POS and payments.
Verdict at a glance
Square's website and online store builder, bundled with Square's POS and payments. It stands out for running in-person and online sales, plus online ordering or booking, from one Square account.
What is Square Online?
Square's website and online store builder, bundled with Square's POS and payments. It is built for existing Square POS merchants adding an online store.
Category: Ecommerce Platforms
Square Online key features
| Feature | What we found |
|---|---|
| Multichannel and marketplace selling | POS plus online ordering or booking site in one Square account. |
Square Online pricing
Square Online has a Free plan at $0 per month that includes the POS app and a basic website or online store, and you pay only when you take payments. Plus is the paid tier, billed monthly, and it lowers in-person and online card processing fees while adding loyalty, unlimited email marketing and staff scheduling. Square does not list the Plus price, paid website plan prices or online processing rates on the page we checked. Your bill therefore grows with sales volume and with how many texts you send past the first 500, at 3 cents each.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | month | POS app plus basic website or online store; pay only when taking payments |
| Plus | month | lower in-person and online card processing fees, loyalty, unlimited email marketing, staff scheduling; price not listed |
Website paid-plan prices and online processing rates are not listed here.
Who Square Online is best for
Best for
- Existing Square POS merchants adding an online store.
Not ideal for
- Merchants who want to use a third-party processor (not confirmed by the vendor)
Square Online alternatives
ShopifySmall and mid-size brands that want a hosted store without managing servers.
Wix eCommerceSmall shops and service businesses that want site and store in one editor.
Squarespace CommerceBrands and creators that prioritize templates and design.
Ecwid by LightspeedSites that already exist and need a cart added.
Adobe Commerce (Magento)Large merchants with in-house or agency developers.
Big CartelArtists and small makers who want a cheap flat-fee store.
What Square Online really costs
Square Online publishes a starting price but few details about how the bill grows, so the real cost depends on the quote. Use the questions below to turn a sales conversation into a number you can compare.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- What is the discount for annual billing, and can we start monthly?
- Which features we need sit in add-ons or a higher plan, and what do they cost?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Square Online worth the price?
It is good value for a merchant who already runs Square POS and wants an online store or booking site in the same account, since the software costs nothing to start. It gets awkward when sales volume grows, because the savings from Plus depend on processing rates that Square does not list on its pricing page. Work out the Plus fee savings against the monthly price before upgrading.
Worth it if
- Existing Square POS merchants adding an online store.
Look elsewhere if
- Merchants who want to use a third-party processor (not confirmed by the vendor)
Pricing details most reviews leave out
- Free plan includes POS app and a basic site or online store.
- Plus lowers both in-person and online processing fees.
- Texts: first 500 free, then 3 cents each.
Our verdict on Square Online
Square Online is the website and online store builder that sits inside Square's ecosystem. Its main cost appeal is a free plan that bundles the POS app with a basic website or online store, so you pay only when you take payments. For a shop already on Square, the starting bill is $0. The catch is that the real expense lives in processing fees, which Square sets, so the sticker price says little about your yearly spend.
The paid step up is Plus, which Square describes as lowering both in-person and online card processing fees, and adding loyalty, unlimited email marketing and staff scheduling. The Plus monthly price is not listed, and neither are website paid-plan prices or online processing rates. Texts are free for the first 500, then 3 cents each, which matters if you market by SMS.
Square Online FAQ
What is Square Online used for?
Square's website and online store builder, bundled with Square's POS and payments. It stands out for running in-person and online sales, plus online ordering or booking, from one Square account. It suits existing Square POS merchants adding an online store.
Does Square Online have a free plan?
Yes. The Free plan costs $0 per month and includes the POS app plus a basic website or online store. You pay only when you take payments.
How much does Square Online Plus cost?
Square does not list a price for Plus on its pricing page. It describes Plus as lowering in-person and online card processing fees and adding loyalty, unlimited email marketing and staff scheduling, so ask for the monthly figure before comparing.
Do text messages cost extra on Square Online?
The first 500 texts are free, then each text costs 3 cents. A campaign to a large list can therefore add a visible monthly cost.
Sources
Every fact on this page comes from Square Online's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.