Sigma review (2026): features, pros and cons, pricing
Spreadsheet-style cloud analytics tool on top of data warehouses, sold by quote.
Verdict at a glance
Sigma is a cloud analytics tool with a spreadsheet-style interface that sits on top of a data warehouse. Analysts and finance teams who think in spreadsheets will feel at home, and reviewers rate its support and setup highly.
Pros
- Quality of support about 9.1 on G2.
- Ease of setup about 9.0 on G2.
Cons
- Customization scored 7.7 on G2.
- May need extra training for mid-market users.
What is Sigma?
Spreadsheet-style cloud analytics tool on top of data warehouses, sold by quote. It is built for analysts and finance teams comfortable with spreadsheets over a cloud warehouse. Sigma was founded in 2014 and is based in San Francisco, US.
Category: Business Intelligence Software
Sigma key features
| Feature | What we found |
|---|---|
| Self-service analytics | Spreadsheet-like interface. |
| AI and natural language queries | AI text generation G2 score 6.4. |
Sigma pricing
Sigma does not publish prices. It is sold by custom quote on an annual contract. Third-party estimates put the cost well above the entry figure: Vendr buyer data shows a median of about $57,000 to $61,000 per year across roughly 93 to 117 purchases, with a range from about $17,500 to $132,507. Capterra lists a $300 per month entry plan, which is a third-party figure. Sigma does not publish per-seat prices or add-on pricing, so ask what drives your quote: user counts and user types, data volume and support tier.
Sigma does not publish a price list. Pricing is quoted on request.
Vendr buyer data: median about $57,000 to $61,000/yr, range about $17,500 to $132,507, roughly 93 to 117 purchases depending on snapshot (vendr.com/marketplace/sigma, checked 2026-10-24). Capterra lists a $300/month entry plan; third party. 7-day free trial per Sigma help center.
Who Sigma is best for
Best for
- Analysts and finance teams comfortable with spreadsheets over a cloud warehouse.
Not ideal for
- Buyers wanting published pricing.
- Teams wanting strong AI text generation (G2 score 6.4)
Sigma alternatives
Microsoft Power BIMicrosoft 365 and Azure shops.
TableauAnalyst-led teams doing deep visual exploration.
LookerData teams that want a central semantic layer (LookML)
Looker StudioMarketers reporting from Google Analytics 4 and Search Console.
Qlik SenseMid-size and large teams that want many users on one fixed annual fee (Standard onward adds users at no cost)
DataboxSmall teams and agencies that want KPI dashboards from SaaS data sources without a data team.
What Sigma really costs
Sigma publishes no price list, so the real cost depends on the quote. Use the questions below to turn a sales conversation into a number you can compare.
Questions to ask about price
- What is the price per user or per unit, and what is the pricing basis (seats, employees, usage)?
- Is there a minimum number of seats or a minimum annual spend?
- What is the discount for annual billing, and can we start monthly?
- Which features we need sit in add-ons or a higher plan, and what do they cost?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Sigma worth the price?
Sigma is good value for analysts and finance teams comfortable with spreadsheets over a cloud warehouse, where the interface lowers the training cost. It gets expensive for small teams, because third-party deal data points to a five-figure annual spend. Buyers wanting strong AI text generation should note the G2 score of 6.4, and anyone needing published pricing will not find it.
Worth it if
- Analysts and finance teams comfortable with spreadsheets over a cloud warehouse.
Look elsewhere if
- Buyers wanting published pricing.
- Teams wanting strong AI text generation (G2 score 6.4)
Pricing details most reviews leave out
- ARR reached about $200M, up from about $100M a year earlier (May 2026)
- 7-day free trial, no credit card.
- Public trust links include a DPA and subprocessor list.
- Vendr median buyer pays roughly $57k to $61k a year.
Our verdict on Sigma
Sigma is a spreadsheet-style cloud analytics tool that sits on top of your data warehouse and is sold by quote only. There is no public price list. Third-party Vendr data puts the median buyer at roughly $57,000 to $61,000 per year, with a range of about $17,500 to $132,507. Those figures are not confirmed by the vendor. That gives a rough sense of scale, but your own quote depends on what you buy.
Capterra lists a $300 per month entry plan, also third party. G2 shows 4.4 from 556 reviews, and Sigma is described as mid-market and enterprise by deal size. Annual contracts by quote are the norm, with a 7-day free trial. Sigma offers a 7-day free trial with no credit card, which lets you test the product before the sales conversation about cost starts.
Sigma FAQ
What is Sigma used for?
Sigma is a cloud analytics tool with a spreadsheet-style interface that sits on top of a data warehouse. Analysts and finance teams who think in spreadsheets will feel at home, and reviewers rate its support and setup highly. It suits analysts and finance teams comfortable with spreadsheets over a cloud warehouse.
How much does Sigma cost?
Sigma does not publish prices. Third-party Vendr data shows a median of about $57,000 to $61,000 per year, which the vendor has not confirmed.
Does Sigma have a free trial?
Yes. The vendor's help center describes a 7-day free trial, and no credit card is required.
Is there a cheap entry plan for Sigma?
Capterra lists a $300 per month entry plan, but that is a third-party figure. Sigma itself sells by quote.
About Sigma
- Founded
- 2014.
- Headquarters
- San Francisco, US.
- Funding or owner
- Series E $80M in May 2026 at $3B valuation; ARR about $200M (SiliconANGLE)
Listed in: Business Intelligence Software
Sources
Every fact on this page comes from Sigma's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.