Databox review (2026): features, pros and cons, pricing
Dashboard and KPI reporting tool that pulls marketing and sales metrics from connected apps, with a free single-user plan and AI analyst features.
Verdict at a glance
Databox is a KPI dashboard and reporting tool that pulls marketing and sales metrics from connected apps. It has a free single-user plan and a Genie AI analyst, and plans are tiered by users and data sources rather than seats.
What is Databox?
Dashboard and KPI reporting tool that pulls marketing and sales metrics from connected apps, with a free single-user plan and AI analyst features. It is built for small teams and agencies that want KPI dashboards from SaaS data sources without a data team and solo analysts starting on the free plan (1 user, 3 data sources).
Category: Business Intelligence Software
Databox key features
| Feature | What we found |
|---|---|
| Data connectors | Free 3, Analyst 5, Team Core 10, Team Scale 30 data sources; custom integrations from Analyst. |
| Self-service analytics | Genie AI analyst on all plans; custom metrics (10 on Free) |
| Visualization and dashboards | 1 dashboard on Free; unlimited dashboards and reports from Analyst per FAQ. |
| Data modeling and governance | Governed semantic layer listed on all plans; verified assets on Team plans. |
| AI and natural language queries | Genie AI analyst, AI credits per month (50 to 1,000), MCP server from Analyst. |
Databox pricing
Databox plans are capped by users and data sources. Free covers 1 user and 3 sources. Analyst is $71 per month billed annually for 1 user and 5 sources. Team Core is $199 for 3 users and 10 sources, and Team Scale is $319 for 10 users and 30 sources. Agency starts at $79 for unlimited users and 20 sources, with extra source packs. Annual billing saves about 20%. The FAQ lists higher figures of $249, $399 and $99 for the same plans. Advanced security management with SSO and 2FA is $40 per month, and white-labeling is an add-on without a published price.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | 1 user, 3 data sources | 50 AI credits/mo, daily sync, 1 dashboard |
| Analyst | $71/mo billed annually | 1 user, 5 data sources | hourly sync, API, MCP server |
| Team Core | $199/mo billed annually | 3 users, 10 data sources | FAQ on same site lists $249/mo |
| Team Scale | $319/mo billed annually | 10 users, 30 data sources | FAQ lists $399/mo |
| Agency | From $79/mo billed annually | unlimited users, 20 data sources (+5 per pack) | FAQ lists $99/mo; white-label is an add-on |
| Custom | Contact sales | custom | hands-on setup and security review |
Pricing page and its FAQ disagree on some monthly figures; the FAQ says Databox does not charge per seat. 14-day free trial without card.
Who Databox is best for
Best for
- Small teams and agencies that want KPI dashboards from SaaS data sources without a data team.
- Solo analysts starting on the free plan (1 user, 3 data sources)
Not ideal for
- Companies needing SSO on a base plan (it is a $40/mo add-on)
- Teams wanting per-seat scaling: plans cap users (1, 3, 10) or data sources.
Databox alternatives
Microsoft Power BIMicrosoft 365 and Azure shops.
Looker StudioMarketers reporting from Google Analytics 4 and Search Console.
MetabaseSmall teams wanting a free self-hosted start.
Zoho AnalyticsSmall teams already on Zoho apps.
DomoLarge teams that want ETL, BI and apps in one consumption-priced platform.
LookerData teams that want a central semantic layer (LookML)
What Databox really costs
- Per seat per month
- Not per seat; Team Core $199/mo billed annually covers 3 users (about $66 per user)
- Billing
- Monthly and annual.
- Annual discount
- About 20% per pricing page toggle.
- 20 users per year
- No published 20-user plan below Custom/Agency (Agency is unlimited users, from $79/mo billed annually = $948/yr, plus data source packs); Team Scale caps at 10 users.
Add-ons and extras to budget for
- Advanced security management (SSO, 2FA) $40/mo.
- Agency account packs $20/mo (page) or $25/mo (FAQ)
- White-labeling add-on, price not published.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Databox worth the price?
Databox is good value for solo analysts on the free plan and for small teams or agencies that want dashboards without a data team. It gets expensive when you need more than 10 users or 30 sources, since Team Scale is the top published tier below Custom, or when you need SSO, which adds $40 per month. Growing teams should model the step from Analyst to Team Core, which nearly triples the bill.
Worth it if
- Small teams and agencies that want KPI dashboards from SaaS data sources without a data team.
- Solo analysts starting on the free plan (1 user, 3 data sources)
Look elsewhere if
- Companies needing SSO on a base plan (it is a $40/mo add-on)
- Teams wanting per-seat scaling: plans cap users (1, 3, 10) or data sources.
Cheaper per seat than Databox
- Looker Studio$0 free; Pro about $9 per user per project.
- MetabaseStarter: $6/mo per extra user after first 5 ($65/yr); Pro: $12/mo after first 10 ($130/yr)
- Zoho AnalyticsAbout $11.50 on Enterprise ($575/mo annual billing / 50 included users); Premium about $9.67 ($145 / 15)
- Microsoft Power BI$14 (Pro, billed yearly)
Pricing details most reviews leave out
- SSO is not in any base plan; it is part of an 'Advanced security management' add-on at $40/mo that also covers 2FA.
- Pricing page and FAQ show different monthly prices for Team Core, Team Scale and Agency, so confirm at checkout.
- Pricing is capped by users and data sources, not seats: Team Scale tops out at 10 users and 30 sources.
- If no payment details are added at the end of the 14-day trial, data syncing stops and scheduled reports pause.
Our verdict on Databox
Databox is a KPI dashboard tool with a real free plan: one user, three data sources, one dashboard and 50 AI credits per month. Paid plans start at $71 per month billed annually for Analyst, then climb through Team Core at $199 and Team Scale at $319. The cost story is that you pay for users and data sources, not seats, so the price jumps in steps instead of growing smoothly.
Watch the catch in the numbers: the pricing page and its own FAQ show different monthly figures for Team Core, Team Scale and Agency, so confirm at checkout. SSO is not in any base plan and costs $40 per month as an add-on. G2 rates Databox 4.4 from 194 reviews.
Databox FAQ
What is Databox used for?
Databox is a KPI dashboard and reporting tool that pulls marketing and sales metrics from connected apps. It has a free single-user plan and a Genie AI analyst, and plans are tiered by users and data sources rather than seats. It suits small teams and agencies that want KPI dashboards from SaaS data sources without a data team.
Does Databox have a free plan?
Yes. The Free plan covers 1 user, 3 data sources and 1 dashboard, with 50 AI credits per month and daily sync. A 14-day trial without a card is also offered for paid plans.
How much does Databox cost for 20 users?
There is no published plan for 20 users below Custom. Team Scale caps at 10 users, and Agency offers unlimited users from $79 per month billed annually, which is $948 per year, plus data source packs.
What happens when the Databox trial ends?
If no payment details are added at the end of the 14-day trial, data syncing stops and scheduled reports pause.
Sources
Every fact on this page comes from Databox's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.