Domo review (2026): features, pros and cons, pricing

Credit-priced cloud BI and data platform that bundles ETL, dashboards and apps, whose business is being sold to Progress Software.

Researched by Max Benz · Facts checked October 24, 2026 · How we research

Verdict at a glance

Domo is a cloud BI and data platform that bundles data integration, dashboards and apps, priced on consumption credits. It suits large teams that want everything in one place, but pricing is not published and setup scores lowest on G2.

Pros

All-in-one connect, transform and visualize approach.

Cons

Setup scored lowest on G2 (about 7.8)
Complexity may overwhelm smaller or less technical teams.

What is Domo?

Credit-priced cloud BI and data platform that bundles ETL, dashboards and apps, whose business is being sold to Progress Software. It is built for large teams that want ETL, BI and apps in one consumption-priced platform. Domo was founded in 2010 and is based in American Fork, Utah, US.

Category: Business Intelligence Software

Domo pricing

Domo does not publish pricing. The model is consumption credits plus platform fees, on an annual contract with a quote. Because credits meter usage, your bill depends on how much data you load, transform and query, so growth in pipelines can raise it. Vendr data puts the median near $50,000 per year, and a competitor blog estimate labeled as such puts entry near $30,000. Competitor blogs also report ETL credit double-charging and large renewal uplifts, but these are anecdotal. Ask Domo for a written explanation of credit metering and renewal caps.

Domo does not publish a price list. Pricing is quoted on request.

Vendr buyer data (secondary source): median about $50,000/yr, range about $10,920 to $175,245, 91 purchases, Aug 2026 (vendr.com/marketplace/domo). Competitor blogs (BlazeSQL, labeled estimate): entry about $30,000/yr. Domo does not publish pricing.

Who Domo is best for

Best for

Large teams that want ETL, BI and apps in one consumption-priced platform.

Not ideal for

Buyers who need price certainty: price not published and renewal reports are mixed.
Teams wary of a platform mid-acquisition and mid-rename.

Domo alternatives

Microsoft Power BIMicrosoft 365 and Azure shops.
TableauAnalyst-led teams doing deep visual exploration.
LookerData teams that want a central semantic layer (LookML)
Looker StudioMarketers reporting from Google Analytics 4 and Search Console.
Qlik SenseMid-size and large teams that want many users on one fixed annual fee (Standard onward adds users at no cost)
DataboxSmall teams and agencies that want KPI dashboards from SaaS data sources without a data team.

What Domo really costs

Billing: Quote.
Renewal terms: Not published. Competitor blog (BlazeSQL) cites anecdotal renewal uplifts; not confirmed by the vendor.

Questions to ask about price

What is the price per user or per unit, and what is the pricing basis (seats, employees, usage)?
Is there a minimum number of seats or a minimum annual spend?
What is the discount for annual billing, and can we start monthly?
Which features we need sit in add-ons or a higher plan, and what do they cost?
Are there one-time costs for implementation, onboarding or data migration?

Is Domo worth the price?

It can be good value for large teams that want ETL, BI and apps in one consumption-priced platform instead of buying several tools. It gets expensive or risky for buyers who need price certainty, since pricing is unpublished and renewal reports are mixed. Teams wary of a platform that is mid-acquisition and mid-rename should wait for clarity or negotiate protections.

Worth it if

Large teams that want ETL, BI and apps in one consumption-priced platform.

Look elsewhere if

Buyers who need price certainty: price not published and renewal reports are mixed.
Teams wary of a platform mid-acquisition and mid-rename.

Pricing details most reviews leave out

Asset sale to Progress Software for $400M announced July 22, 2026; company reported over 2,400 customers.
Domo reported a going-concern warning alongside the sale announcement.
Pricing is credit based and unpublished; third-party estimates vary widely so require a written credit-metering explanation.
Competitor blogs report ETL credit double-charging and large renewal uplifts; anecdotal, verify with Domo.

Our verdict on Domo

Domo is a cloud BI and data platform that bundles ETL, dashboards and apps. It publishes no prices and uses consumption credits plus platform fees, so you only learn the cost from a quote. Buyer data from Vendr, a secondary source, shows a median of about $50,000 per year across 91 purchases, in a range of about $10,920 to $175,245.

There is also a vendor risk to weigh. On July 22, 2026, Progress Software announced a $400M cash agreement to buy substantially all Domo assets, with closing expected before November 30, 2026. Domo also warned of going concern doubt, and it will be renamed after closing. Closing is not confirmed.

Domo FAQ

What is Domo used for?

How much does Domo cost?

Domo does not publish prices. Vendr buyer data shows a median of about $50,000 per year, ranging from about $10,920 to $175,245, but that is a secondary source.

How is Domo priced?

It uses consumption credits plus platform fees on an annual, quote-based contract. Ask for a written explanation of how credits are metered.

Is Domo being acquired?

On July 22, 2026, Progress Software announced a $400M cash agreement to buy substantially all Domo assets. Closing is expected before November 30, 2026 and is not confirmed.

About Domo

Founded: 2010.
Headquarters: American Fork, Utah, US.
Employees: 824 (per Wikipedia; date of figure not stated)
Funding or owner: Public company (NASDAQ: DOMO); asset sale to Progress Software pending.

Listed in: Business Intelligence Software

Sources

Every fact on this page comes from Domo's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.

Sources (6)