Front review (2026): features, pros and cons, pricing
Shared inbox and customer operations platform that turns email, chat and messaging into collaborative tickets.
Verdict at a glance
Front is a shared inbox and customer operations platform that turns email, chat and messaging into collaborative tickets. Internal comments, assignments and SMS or WhatsApp support suit teams that work out of shared email addresses.
Pros
- Intuitive interface.
- Internal comments and @mentions on threads help teamwork.
What is Front?
Shared inbox and customer operations platform that turns email, chat and messaging into collaborative tickets. It is built for teams that work out of shared email addresses and need internal comments and assignment and mid-size teams that want SSO and SCIM from the $65 Professional plan. Front was founded in 2013.
Category: Help Desk Software
Front key features
| Feature | What we found |
|---|---|
| Channel coverage | Email, chat, SMS; native WhatsApp on Professional and up (Meta costs plus 20% admin fee) |
| AI agents and assistance | Autopilot AI agent from $0.05 per conversation; Copilot $20/seat/month (included in Enterprise) |
| Reporting and SLA tracking | QA and CSAT included on Enterprise. |
Front pricing
Front charges per seat per month, billed annually: Starter is $25 with a maximum of 10 seats, Professional is $65 with a maximum of 50, and Enterprise is $105. The pricing page states annual billing saves 24%, and monthly prices are not listed. Add-ons include Copilot at $20 per seat per month on Starter and Professional (included in Enterprise), Autopilot AI from $0.05 per conversation, WhatsApp at Meta cost plus 20%, and API rate limit increases at $200 per 100 requests per minute per month. Contracts above $25k need an onboarding package. A 14-day trial with Professional features needs no card.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $25 | per seat/month, annual | Up to 10 seats, basic user management only |
| Professional | $65 | per seat/month, annual | Up to 50 seats, SSO and SCIM |
| Enterprise | $105 | per seat/month, annual | SSO, SCIM, custom roles |
14-day trial with Professional features, no card. Page says 'Save 24%' on annual. Contracts over $25k require an onboarding package.
Who Front is best for
Best for
- Teams that work out of shared email addresses and need internal comments and assignment.
- Mid-size teams that want SSO and SCIM from the $65 Professional plan.
Not ideal for
- Teams over 10 who want the cheapest tier, Starter caps at 10 seats.
- Buyers who want a classic ITSM service desk.
Front alternatives
Help ScoutSmall support teams under 25 users that want a simple inbox plus Docs.
ZendeskSupport teams that want a broad omnichannel suite with a regional data hosting option.
FreshdeskSMB support teams wanting low entry price and SAML SSO on every plan.
GorgiasShopify-style online stores that want unlimited agents on a ticket-based price.
HelpDeskSmall support teams that want flat per-user pricing with no per-ticket fees.
HubSpot Service HubCompanies already on HubSpot CRM wanting tickets tied to contact records.
What Front really costs
- Per seat per month
- $65 per seat on Professional (annual); Starter $25 only fits up to 10 seats.
- Billing
- Annual shown; monthly not listed.
- Annual discount
- Page states save 24%.
- Minimum seats
- None listed; Starter max 10, Professional max 50.
- 20 users per year
- Professional at $65 x 20 x 12 = $15,600 per year.
Add-ons and extras to budget for
- Copilot $20/seat/month on Starter and Professional.
- Autopilot from $0.05 per conversation.
- WhatsApp Meta cost plus 20%.
- API rate limit $200 per 100 req/min per month.
Questions to ask about price
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Front worth the price?
Front is good value for small teams under 10 seats on Starter, and for mid-size teams that need SSO and SCIM without jumping to Enterprise, since both start on Professional. It gets expensive when growth pushes you past a seat cap, because the next plan costs more per seat. WhatsApp, heavy API use and Copilot across many seats can add noticeably to the bill.
Worth it if
- Teams that work out of shared email addresses and need internal comments and assignment.
- Mid-size teams that want SSO and SCIM from the $65 Professional plan.
Look elsewhere if
- Teams over 10 who want the cheapest tier, Starter caps at 10 seats.
- Buyers who want a classic ITSM service desk.
Cheaper per seat than Front
- HubSpot Service Hub$7 (Starter, annual); $90 on Professional.
- Zendesk$19 per agent (Support Team, annual); $55 on Suite Team.
- Freshdesk$19 per agent (Growth, annual)
- HelpDesk$19 per user (Essential, billed yearly); $25 monthly.
Pricing details most reviews leave out
- Starter is capped at 10 seats and Professional at 50 seats, so growth forces a plan jump.
- SSO and SCIM are included from Professional, a lower tier than at most rivals.
- API rate limit increase costs $200 per 100 requests/min per month.
- Autopilot AI is $0.05 per conversation, far lower than per-resolution rivals, but definitions differ.
- Contracts above $25k require an onboarding package.
Our verdict on Front
Front is a shared inbox and customer operations platform, priced per seat per month and billed annually: Starter at $25 for up to 10 seats, Professional at $65 for up to 50, and Enterprise at $105. The $25 headline price only fits teams of 10 or fewer, so most growing teams will pay $65 or more per seat. For 20 users on Professional that is $15,600 a year.
Seat caps force a plan jump as you grow, and add-ons raise the total. Copilot costs $20 per seat per month on Starter and Professional, Autopilot starts at $0.05 per conversation, and WhatsApp adds Meta costs plus 20%. Contracts over $25k require an onboarding package. The page says annual billing saves 24%, and monthly prices are not listed.
Front FAQ
What is Front used for?
Front is a shared inbox and customer operations platform that turns email, chat and messaging into collaborative tickets. Internal comments, assignments and SMS or WhatsApp support suit teams that work out of shared email addresses. It suits teams that work out of shared email addresses and need internal comments and assignment.
How much does Front cost for 20 users?
Starter caps at 10 seats, so 20 users need Professional at $65 per seat per month billed annually. That is $15,600 a year (20 x $65 x 12), before add-ons such as Copilot.
Does Front have a free plan?
No free plan is listed. There is a 14-day trial with Professional features and no card required. Starter begins at $25 per seat per month billed annually.
How much does Front's AI cost?
Autopilot, the AI agent, starts at $0.05 per conversation. Copilot costs $20 per seat per month on Starter and Professional and is included in Enterprise.
About Front
- Founded
- 2013.
- Employees
- 300+.
- Funding or owner
- About $204M raised in total (vendor about page)
Listed in: Help Desk Software
Sources
Every fact on this page comes from Front's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.